Book covers: Past & present / Caroline Joseph …[et al.]

Joseph, Caroline and Mat Pardi, Khalid and Aminullah, Rosita and Bakar, Sulaila (2013) Book covers: Past & present / Caroline Joseph …[et al.]. In: Prosiding KONAKA Konferensi Akademik (Sains Sosial) 2013, 28-29 Oktober 2013, Bukit Gambang Resort City, Gambang, Pahang, Malaysia.


'Don't judge a book by its cover' is rather a common expression that relates to the fact that a not so pretty cover of a book is no yardstick to an interesting novel. However, lime and age have changed this perception. Marketing strategies and promotion, associated to the business line, have managed to penetrate and further influence the world of publication into selling books that is proven a competitive business today. Thus, books nowadays tend to be dressed with glossy and pretty covers in order to display attractive pieces on bookshelves. In line with this, this study is aimed at comparing the covers of English language books from various publications with same titles but published at different ages; the past and the present.


Item Type: Conference or Workshop Item (Paper)
Email / ID Num.
Joseph, Caroline
Mat Pardi, Khalid
Aminullah, Rosita
Bakar, Sulaila
Subjects: H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Marketing
L Education > LB Theory and practice of education > English language
Divisions: Universiti Teknologi MARA, Pahang > Jengka Campus
Event Title: Prosiding KONAKA Konferensi Akademik (Sains Sosial) 2013
Event Dates: 28-29 Oktober 2013
Page Range: pp. 299-303
Keywords: Book covers, Promotion, Past, Present
Date: 2013
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