ENT 530 Social Media Portfolio: Selalu Bake / Nazirul Ariff Norizan

Norizan, Nazirul Ariff (2021) ENT 530 Social Media Portfolio: Selalu Bake / Nazirul Ariff Norizan. [Entrepreneurship Project] (Unpublished)


For subject Principles of Entrepreneurship (ENT530), all UiTM students that take this subject has to figure out any business or products that they wanted sell on social media as part on this assignment. We were given a choice whether the products are self-owned or the students are the agent of the product. The social media that we were assigned to do the online business if Facebook. The main reason we were assigned to do this assignment because it is the part of this subject where students needs to learn on how they can promote and market their business with different type selling. The students also need to be creative on how to make their posting unique while still able to attract their target customers on Facebook.
First and foremost, we have to create our own business Facebook page. Besides, we also need to post our teaser without revealing our products yet in order to attract people first and increase their curiosity about our products. Once we have reveal our products, we have to start selling our product by posting hard sell and soft sell. We have to use our creativity to diversify our soft sell and hard sell posting in order to attract the customers to like our Facebook page and buy our products. For soft sell and hard sell posting, I have created different posting with many photos to ensure that my target customer is interested to buy my products. As requested by our lecturer, I have posted 16 soft sell and hard sell each, 7 teasers and reached at least 90 likes for my Facebook page.
For this assignment, I have chosen to use my own business which is Selalu Bake. For this business, I sell various flavour of homemade cheesecake. Since our products is homemade, our business is based in Ampang which is where I live in. We choose to sell cheesecake not only because I love to eat cakes but also baking is one of my hobby. Besides, we think nowadays many bakeries tend to sell cheesecake for a quite expensive price just because it made out of cheese which it is a fancy ingredient. So we want to create a cheesecake with affordable price while still maintaining the fancy-ness through the high quality ingredients that we used to make these cheesecakes.
Our cheesecakes come in five different sizes that customers can choose from depends on their preferences. Besides, in term of delivery services, we also provided charge on delivery service around Kuala Lumpur and free delivery for Ampang area or self-pickup. The customers have to ordered at least 24 hours before delivery time to ensure my cheesecake is served fresh from the oven and live up to their expectations. Our mission and vision both emphasis on providing the best customer service with creating the best homemade cheesecake.


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