ENT 530 Social Media Portfolio: Streetwear Benz / Muhammad Nazirul Zulkefli

Zulkefli, Muhammad Nazirul (2020) ENT 530 Social Media Portfolio: Streetwear Benz / Muhammad Nazirul Zulkefli. [Entrepreneurship Project] (Unpublished)


Streetwear Benz is a small business that were created by me in this semester. My business in based on clothing industry where we specialize in selling and supplying streetwear fashion clothes and accessories of famous brand that are from outside of Malaysia. This company’s business has been registered in the Go-Ecommerce with the guide of my lecturer.
Furthermore, this business is located at Klang, Selangor where we focus on marketing our business in that area. The reason why I choose to open this type of business is because to give exposure to people that do not know of the existence of streetwear fashion. In this modern era, this type of fashion is thriving at global market thus making all the items or product of this streetwear fashion valuable although it is produced long time ago.
Despite of the range of price that are often consider expensive, it is not stopping people who follow this kind of fashion trend from stop buying them. This is because in this industry, vintage or rare product of famous brands tends to increase on its price through out the time. This means product that you buy at RM100 can increase to triple of its amount in couple of years.
My mission for this business is that I can be on of the top local company that supply and sells streetwear fashion clothing and accessories and able to secure existing customer for long period. For my vision, I hope that we can transform this company to be able to compete with big company or firm in Malaysia and create job opportunities for local people.
By using knowledge that I get from subject that I learn which is Principles of Entrepreneurship. I am able to produce and create teaser which is to attract potential customer to stick with my business in order to buy products that I sell. I am also able to produce hard sell posting using the correct technique which involves AIDCA. Lastly, I also able to do soft sell posting using the right techniques which involves CTA.


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