Fundamentals of Entrepreneurship ENT 300 : Dolce Pasticcini / Jesper Marcel Jeffry ... [et al.]

Jeffry, Jesper Marcel and Robi, Owen Derick and Roslan, Rosman and Abdullah Rohili, Norshiela (2019) Fundamentals of Entrepreneurship ENT 300 : Dolce Pasticcini / Jesper Marcel Jeffry ... [et al.]. [Entrepreneurship Project] (Unpublished)


Dolce Pasticcini offer bombolini that comes with three mouth-watering flavour which are chocolate, strawberry and rainbow-cheese. Our fluffy and bite-size bombolini is one of the special things about our product. It is easy for every age of consumer to eat our bombolini since it is easy to chew. We also want our customers to taste the trending food that hypes around. Dolce Pasticcini in a partnerships type of business which includes general and administration manager, marketing manager, operational manager, and financial manager. We did not hire any workers in this business since we ruin the business our self which can reduce our production cost. Our business using 4P's marketing mix strategy in this business. The first 'P' is price. We implement this strategy by offering a low price of bombolini to our customers which RM1 for each bombolini. Most consumers demand for a low price goods that comes with best quality. Next, product. Our bombolini is a mini size as compared to the original size. The offer the fully bombolini that comes with three flavors which are chocolate, strawberry, and rainbow cheese. These three flavors are currently be the trend nowadays. Most of our consumers demand for those flavors, then we decided to fulfil their demand.


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