Case study of the effectiveness of marketing strategy toward startup company: a case of O2O Commerce Sdn Bhd / Noranisah Abdul Khalim

The aim of this study is to find out the best marketing strategy that can be used by organization as the new startup company. As a new organization in the market, the company needs to come up with the strategy that can give high impact to the market and profit of company. Qualitative research method has been used in this research which is interview and observation to get the information and evidences for the research purpose. All the information from the research has been analysed by using the gap analysis and the entire interview was written in the interview transcripts. From the findings get by the interview show that a lot of method has been used by the company since it was launch. This case study can give a lots of benefits to the company because it have figure out the most effective strategy can be used by the company for the initial startup.it is also provide some recommendation for the best way strategy can used by the organization.