Virtual event marketing: a study of 360° immersive virtual reality (IVR) vs non-immersive virtual reality (n-IVR) / Suhaida Juhari

The lack of promoting method in event marketing field especially for Crestent Jaya (M) SdnBHdis an issue which used traditional methods of marketing promotion such as using the brochure and flyers. This research aims to develop a 360° video content Event Managementexperience into the immersive Virtual Reality (IVR) and non-Immersive Virtual Reality (n-IVR) platforms in order to heighten the virtual event experience of the potential customer that will use the service that provided by the event company. This research also will help the Project manager and the Marketing manager in promoting their product and experience. Virtual Reality (VR) technology which transform the real world into virtual environment is widely used in various domains including aviation, health, military and also marketing promotion. Design Thinking model consist of 5 phases has been applied to ensure that every phase in this project works 'accordingly and systematically. The comparative outcome of user experiencing in using the immersive Virtual Reality (IVR) and non-Immersive Virtual Reality (n-IVR) is measured and describe in the form of descriptive analysis. The outcome is concluded based on the comparative results to show the platform that gives a better experience to the participants. The limitation and suggestion for future enhancement of this project had been identified based on the analysis of the data collected.