Surf Fries / Chelsea Bulan Lawai ... [et al.]

Bulan Lawai, Chelsea and Wan, Edwina Maureen and Duen Nulie, Esther and Edward Janti, Tracy (2017) Surf Fries / Chelsea Bulan Lawai ... [et al.]. [Entrepreneurship Project] (Unpublished)


Surf Fries is a new company that recently operate in 2017 and managed by four individuals. The name of the company came out to be easy to recognize by the fellow citizens. It shows the description of customers being familiar with the products and services we are offering to the public. As for the business, we are focusing in introducing Malaysia-based product. We are providing varieties of sauce of choice that combine with chicken and potato. We also serve beverages with an affordable price such as tea, smoothies, chocolate and so many more. Since we have conducted a survey in the town area, most of them prefer to dine with simple yet delicious foods that brings satisfaction in terms of hunger. We are starting our business with RM44,100 of total capital and each of partners contribute RM11,025. We have 4 workers which are general manager, marketing manager, financial manager, one waitress under supervised of operational manager. Our target market are citizens itself especially the students. As long as there are affordable to purchase our product, they are most welcome at all time. Students who able to present themselves as students, they might get discount from any purchase with an economy cost. We are enabling this approach to attract more teenagers to spread the words on the street so that our business may be successful in long term. Based on what have stated above, we are venturing into Food and Beverage industry where we can see Surf Fries has a potential in bringing profits to the business if it was manage systematically. Business plan is prepared to group of people who owns the business, suppliers, customers and employees. In this business plan consists of marketing, operation, administration and financial plan. With support from Mara loan, we believe in our business that we able to achieve business goal and objectives especially earn more profits than we expected. We will get our modal back within short time so that it can covers liabilities and put our business above our competitors. We are hoping to expand our business in 2019 and achieve the vision of company to fulfilled the demand from customers.


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