The strategizing marketing activities in increasing awareness for e-commerce enterprise: a study of Akulaku / Badrulhisham Johar

Johar, Badrulhisham (2017) The strategizing marketing activities in increasing awareness for e-commerce enterprise: a study of Akulaku / Badrulhisham Johar. [Student Project] (Unpublished)

Abstract

The fast and dramatic changes in information technology specially in last one decade has given new concept of marketing in which buyer and seller do not see each other face to face nor see the goods physically; the whole transaction is carried out with the help of 'on line' communication. The entire deal is carried out with the help of computer - telecommunication and net working with associated hardware.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Johar, Badrulhisham 2014508055
Contributors:	Contribution Name Email / ID Num. Thesis advisor Abdul Ghani, Kamel Taufiq UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Electronic commerce
Divisions:	Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (HONS) Marketing
Keywords:	e-commerce; marketing
Date:	2017
URI:	https://ir.uitm.edu.my/id/eprint/90470