Fundamentals of Entrepreneurship ENT 300 : Sarawak Jersey Empire / Philwhelan Batang ... [et al.]

Sarawak Jersey Empire is a jersey shop that operated in Mukah, Sarawak. The business is based on partnership that consist of four partners, where they are sharing the same interest and passion in sport. The four partners are consist of general manager/administrative manager, operation manager, marketing manager, and financial manager. This is a new kind of business that comes up with a creative idea of providing costumer with the fair and affordable price with a better services on the printing. In order to establish this business plan, all four major aspects of the plan including administrative, operational, marketing and financial planning have to be taken into consideration. This is important for any establishment of a business plan because it can help to predict the progress of the business, to forecast success and build strategy in marketing. Sarawak Jersey Empire is business mainly based on selling jersey and printing service. Mostly, we has import the jersey from other country. The brand that we often choose are KOOL, WARRIX, EUREKA, ADIDAS, NIKE and PUMA. Our target market are citizen of Mukah, UiTM and Politeknik students that come from intermediate and high income citizen that interested in collecting jersey. Usually, UiTM and Politeknik students more interested in making jersey for their own team because in Mukah, there is a lot of tournament that they can participate in.