ENT 530 Social Media Portfolio: Tart By Kellysbite / Nuralya Syamila Ismail

Ismail, Nuralya Syamila (2020) ENT 530 Social Media Portfolio: Tart By Kellysbite / Nuralya Syamila Ismail. [Entrepreneurship Project] (Unpublished)

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Abstract

Kellysbite is a pastry-based business that sells food such as tart. Kellysbite was a wellestablished business in Malaysia, registered in the Go-Ecommerce portal. The products of this business are homemade and freshly baked every day and are located in Lot. 18-2, Jalan Semarak 1, Taman Sri Kembangan, 43300 Seri Kembangan, Selangor. Kellysbite’s vision is to become the leading business in the pastry industry and the associated food and beverage industry, known and emulated for our highest quality products that delight customers. Meanwhile, the missions of Kellysbite business are to make fresh pastry of the best quality every day, to create an environment in which the employees can learn, grow and innovate, and lastly, to create a comfort atmosphere for the clients and customers to be able to buy their baked tart pastry. Kellysbite offers only two kinds of flavours, Cadbury and pineapple flavours at affordable prices and different packaging sizes.
In addition, this business has created a Facebook page to reach and attract their customers to buy their product Tart by Kellysbite. Currently, the page has 180 likers and followed by 201 people. The page included seven videos of teasers about the launch of new products, 16 hard sell posts about different products and prices that would tell customers about the price of the product, what benefits the customer will have from buying our products and describing the products in more detail. Other than that, there are also 16 soft sell posts that deal with the ingredients that we use to make tart, sharing the benefits of each ingredient used, tips on how to purchase, and many more. The purpose of soft sell posts is to share knowledge, information or tips with the customer so that they do not feel bored by reading different types of posts besides hard sell posts. Besides, there are 16 and more frequency of postings that allow the customer to know that the seller is active on the Facebook page. Thus, they might receive instant replies if there are any queries about Kellysbite products.
Finally, Kellysbite looks forward to the future improvement and growth of the business. Kellysbite plans to add a variety of flavours and types of pastry, such as croissants, pies and many more. Other than that, they want to receive and attract more customers by making an interesting post on Facebook with a good copywriting, beautiful pictures and a better video of the product. Kellysbite's important goal is to achieve and fulfil its vision and mission of building strong, trusted and successful business in Malaysia.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email
Ismail, Nuralya Syamila
2020988867
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery > Desserts, pies, and puddings. Pastry
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Item ID: 47893
Uncontrolled Keywords: Facebook, sales, pastry, tart
URI: https://ir.uitm.edu.my/id/eprint/47893

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  • Bilik Koleksi Harta Intelek, Unit Terbitan Bersiri & Elektronik, PTAR Puncak Alam
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