ENT 530 Social Media Portfolio: Crabby Crispy / Fitri Kamilia Rohaizad

Rohaizad, Fitri Kamilia (2021) ENT 530 Social Media Portfolio: Crabby Crispy / Fitri Kamilia Rohaizad. [Entrepreneurship Project] (Unpublished)


Snack can be best defined as a small amount of food which we eat in between of meals. It can be beverages, foods, fruits or nuts. It is something that you can enjoy when you watch tv shows with family, when you are doing your work, for festival, and even can be use as a gift for our friends and family. It is hard to find the best snack nowadays where it is either unhealthy or pricey. A broad variety of snacks made by different processes are available in the market. These include potato chips, tortilla chips, corn chips, ready-to-eat popcorn, extruded snacks, pretzels, snack nuts, meat snacks, pork rinds, party mix, multigrain chips, granola products, and variety packs. These are all the examples of snacks that available nowadays in market. For our business, we focus on selling crab filament in town. We named it as Crabby Crispy after the crab stick itself. We use a one level management where it is all handle by one person. We use platform like Facebook and Instagram to marketing our product.
We started at 2019 and our target market is more to housewives and teenagers. According to our loyal customers, our product has got such a great place in their heart. Our product also liked by many customers all over the world due to the affordable and reasonable price that we offer. Our product also has brought such a good insight for our future grow.
Our very first and main purpose of this business is to let people enjoy our snack freely without pressure to the price or stock. By promoting our product better, we hope customer get to experience more enjoyable with Crabby Crispy snack.


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