ENT Social Media Portfolio: Deqylla's Scarves / Nurul Aqilah Kamalrazaman

Kamalrazaman, Nurul Aqilah (2020) ENT Social Media Portfolio: Deqylla's Scarves / Nurul Aqilah Kamalrazaman. [Entrepreneurship Project] (Unpublished)


Studying Principles of Entrepreneurship (ENT530) is important because it will enables university students to learn develop ideas by understanding the needs of the market in term of services, products and price, to prepare start a business by learning to allocate resources. This report also enhance our process skills and social skills based on how we can mingle with other people in the society. This both of skills are important reliable when we want to achieve great success when doing business.
DEQYLLA’S PRINTED SCARVES coming from a business-oriented family. Qilakamal is the General Manager of Deqylla's printed scarves and Nazerul Kamal is Executive Asisstant Manager. DEQYLLA’S PRINTED SCARVES is primarily focused in the sales and promotion of particular vintage and modern style of printed scarves. The main objective is to offer variety of printed scarves to our customer with premium quality material and affordable customized printed vintage and modern scarves.
Our business was started on 31st of October in 2020. It is located at Ampang. The launch of Deqylla’s Printed Scarves by online platform which is Facebook serves to provide a better shopping experience to all customers. We wish a pleasant and satisfactory browsing experience to all customers. Today, we can see vintage scarves are back and also we change a little bit printed scarves to the modern style. Based on the customers review, our product fulfills the customers demand. Each printed scarves was made with the best quality of material, preciously sown with love and passion. This is to ensure all our customer feel satisfy and feel loyal to our product. Hence, this product gave us inspiration in a good sight for the continuation of sales to our customer.
Our target customer is Malaysia youth and middle age. Lady and women with the ages around 18-60 years. It shows not only young generations can wear our product. It is because our product made for all women muslimah. Our product design is suitable for all generations because the design yet modest hijab wear but pretty.


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