The factors that contribute to shopping online enjoyment of students UTHM when buying apparel / Nur Hidayah Haji Zaini

Haji Zaini, Nur Hidayah (2016) The factors that contribute to shopping online enjoyment of students UTHM when buying apparel / Nur Hidayah Haji Zaini. Degree thesis, Universiti Teknologi MARA Cawangan Sarawak.

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Abstract

Purpose — To examine the factors that contribute shopping to online enjoyment of students UT HM when buying apparel. The factors to be examined were low price, convenience orientation, privacy and trust.
Methodology/Approach — A total of 97 subjects who are students in the age range 18 years old and above and have experienced in online clothing were obtained through purposive sampling technique in answering in the questionnaire.
Findings — All the variables were reliable since the Cronbach' Alpha is more than 0.6. Regression analysis shows only privacy and trust are the most concerned factor that contribute to shopping online enjoyment of students UT HM when buying apparel. For recommendation, online retailers should aware the privacy and trust when customers purchased online.

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Item Type: Thesis (Degree)
Creators:
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Haji Zaini, Nur Hidayah
2013758369
Subjects: B Philosophy. Psychology. Religion > BF Psychology > Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology
H Social Sciences > HF Commerce > Marketing
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration with Honors (Marketing Management)
Item ID: 36836
Uncontrolled Keywords: Internet, Online Shopping, Apparel, Low Price, Convenience Orientation, Privacy and Trust, Shopping Enjoyment.
URI: https://ir.uitm.edu.my/id/eprint/36836

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