Abstract
Purpose — To examine the factors that contribute shopping to online enjoyment of students UT HM when buying apparel. The factors to be examined were low price, convenience orientation, privacy and trust.
Methodology/Approach — A total of 97 subjects who are students in the age range 18 years old and above and have experienced in online clothing were obtained through purposive sampling technique in answering in the questionnaire.
Findings — All the variables were reliable since the Cronbach' Alpha is more than 0.6. Regression analysis shows only privacy and trust are the most concerned factor that contribute to shopping online enjoyment of students UT HM when buying apparel. For recommendation, online retailers should aware the privacy and trust when customers purchased online.
Metadata
| Item Type: | Thesis (Degree) |
|---|---|
| Creators: | Creators Email / ID Num. Haji Zaini, Nur Hidayah 2013758369 |
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology > Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology H Social Sciences > HF Commerce > Marketing |
| Divisions: | Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration with Honors (Marketing Management) |
| Keywords: | Internet, Online Shopping, Apparel, Low Price, Convenience Orientation, Privacy and Trust, Shopping Enjoyment. |
| Date: | June 2016 |
| URI: | https://ir.uitm.edu.my/id/eprint/36836 |
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