Al Fath Empire Enterprise / Nur Aisha Mohd Yusoff

Mohd Yusoff, Nur Aisha (2020) Al Fath Empire Enterprise / Nur Aisha Mohd Yusoff. [Entrepreneurship Project] (Submitted)


This case study is for subject ENT300 which is Fundamentals of Entrepreneurship. Since I am a Fundamental of Entrepreneurship (ENT300) student, it is a must for me to fulfil the course requirement for preparing a case study on entrepreneurship. In my perspective, case studies are very relevant to expose the students with the world of business. It is one of the ways for students to recognize and evaluate the company's background as well as how they handle their organization, production and the obstacles.In this case study, I have choose Syafizi bin Sallah from Al Fath Empire Enterprise for my case study topics. There are various ways to collect all the sources of information such as through email, video call and others. However, I have decided to contact the owner itself by doing interview session since I can easily asking him several questions to get fully understanding regarding the company.Throughout the process, I have learned about the company history and background, including challenges, achievements and so on. I also have learned that Syafizi bin Sallah is one of the successful entrepreneur whereby he has Personal Entrepreneur Characteristics (PECs) which are Self- Confidence, Persistence, Sees and Acts on Opportunities, Creative problem solving, and Systematic Planning.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohd Yusoff, Nur Aisha
Email / ID Num.
Mat Rusok, Nur Hazelen
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business > Success in business
H Social Sciences > HF Commerce > Marketing
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Administrative Science and Policy Studies
Keywords: Al Fath Empire Enterprise , Fundamentals of Entrepreneurship , Sole proprietorship, Street Food.
Date: 21 November 2020
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