Case Study : SimplySiti / Wan Siti Hasni Wan Min

Wan Min, Wan Siti Hasni (2021) Case Study : SimplySiti / Wan Siti Hasni Wan Min. [Entrepreneurship Project] (Unpublished)


The case study brings our product to life. An entrepreneur use them to show how their product or service has been implemented successfully by customers. A lot of entrepreneur make the mistake of talking about themselves too much, especially on their websites. Instead of simply talking about a product, case studies allow entrepreneur to show how their product can be used.The main purpose of this case study is to evaluate the company’s background, company’s analysis and company’s problems which has been provided by management. Because of Covid-19 pandemic and we are in PKP, the method that I had to do about my case study is researching information from internet and review from people who already purchased and use that product.Based on the findings during a google search, I have decided to choose SimplySiti as my case study. SimplySiti is a cosmetics and skin care products founded by a Malaysian artiste, Siti Nurhaliza in March 2010 with the headquarters in Kuala Lumpur, Malaysia.The brand’s name was derived from the word “simplicity” Siti was personally involved with the promotion of the products including starring in the product's television commercials and touring malls around Malaysia where she also released a theme song for the SimplySiti products, Rahsiaku Kini Milikmu (It Used To Be My Secret, Now It's Yours).The cosmetics are produced in Korea with the incorporation of nanotechnology.. Before being released into the market, SimplySiti received Halal status from Jabatan Kemajuan Islam Malaysia (JAKIM) officials who visited the factory in Korea to inspect every aspect of the production with strict regulations to ensure the products are Halal.


Item Type: Entrepreneurship Project
Email / ID Num.
Wan Min, Wan Siti Hasni
Email / ID Num.
Thesis advisor
Raja Ariff, Raja Attik Ariffuddin
Subjects: H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Art and Design
Keywords: SimplySiti, Simplicity and SimplySiti Glam Red
Date: 2021
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