Case Study : Yusuf Taiyoob Sdn. Bhd / Siti Ayu Sofia Arudee

This case study is related to a company based in Penang, Malaysia that is Yusuf Taiyoob Sdn. Bhd. The investigator manage this study with the aim of the study to find out more about who developed Yusuf Taiyoob. The investigator also wants to know about what products Yusuf Taiyoob sells and how the marketing is managed by the company. In this case study, the investigator will be able to find out what kind of strategy that company use to gain the trust of customers.The good nature of entrepreneurship in the business makes it possible for the company to benefit more customers. The hard work by Yusuf Taiyoob has made them famous for high quality and competitive products. In this study, the investigator used only secondary data which is obtained from internet sources. The investigator initiated this study after managing a web search that can be found on the relevant web site.