ENT 530 Social Media Portfolio: Hotz n Crunchz / Nor Fazilla Husna Sujono

Sujono, Nor Fazilla Husna (2021) ENT 530 Social Media Portfolio: Hotz n Crunchz / Nor Fazilla Husna Sujono. [Entrepreneurship Project] (Unpublished)

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Abstract

In the modem age, social media has been an important medium for industry as this allows business enterprise to build brand recognition. It also improves the company's business success and assists in meeting the desired goals. The key objective of the present study is to assess the position of social media marketing as an online marketer with a view of product.
Social networking marketing refers to the method of obtaining on-line traffic or visibility via social media platforms. Many advertisers are running at a quick clip to tap into a new, normal potential. The dominant stream of social media is gone. For enterprises, this provides an extraordinary marketing opportunity that transcends conventional middlemen and links firms directly with consumers. Customer retention remains the primary aim of the advertisers. Marketers' focus is moving from delivering an advertisement to beginning to connect with consumers. In this sense, the position of the marketer is moving from batch and blast processing to the development of listening posts and dialog hubs in the consumer communities. The move from independent pureplay conventional networks to an interconnected multi-channel solution lets advertisers meet the complexity of new consumer demands through a wide variety of technologies and channels.
Social networking marketing is a new age demand. Through the rise in the use of the Internet, this theory has been quite popular. Countries with technological edges are now capitalizing on this theory. Nowadays, social marketing technology works differently than most media to connect to public. Company organizations, having the production of products using social media to exercise their marketing communications.

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Item Type: Entrepreneurship Project
Creators:
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Sujono, Nor Fazilla Husna
2019314165
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TX Home economics > Cooking, Malay
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Item ID: 48666
Uncontrolled Keywords: facebook, sales, foods
URI: https://ir.uitm.edu.my/id/eprint/48666

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  • Bilik Koleksi Harta Intelek, Unit Terbitan Bersiri & Elektronik, PTAR Puncak Alam
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