Fundamental of Entrepreneurship ENT300 : D'Venus Enterprise / Emieldha Nyanong ... [et al.]

Nyanong, Emieldha and Ramli, Ranina Sakinah and Japar, Effa Shahriena and Amit, Nurhidayah (2018) Fundamental of Entrepreneurship ENT300 : D'Venus Enterprise / Emieldha Nyanong ... [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

D’Venus Enterprise is a company that sells confectionery product which is mochi ice cream. Our business name is Mochi Moshi that specifically sells mochi ice cream to consumers. Our product is a combination of Japanese Mochi and Turkish Delight ice cream. Our customers are targeted for all age and income groups as we sell our product with affordable price range and is available for any customers who loves mochi ice cream. Mochi Moshi offers various flavors of mochi ice creams that is produced accordingly to the nutrition and food requirement in Malaysia and it is gluten-free. Our business is located in Miri and specifically located at Permaisuri Imperial City Mall, Level 2. It is located in Permaisuri Imperial City Mall, Level 2, Miri, Sarawak because of there is an increase growth of customer rates which can cause demands for our product to rise. Currently, we are the only business that sells mochi ice cream in Miri, Sarawak. Our business, Mochi Moshi, uses the marketing strategies that emphasize the price, quality the product sold and can attract the customers’ attention. The management of Mochi Moshi consists of 4 lead workers which are Ranina Sakinah Binti Ramli, Effa Shahriena Binti Ramli, Emieldha Anak Nyanong and Nurhidayah Binti Amit. All of our workers have the experience in finance, business and management. All workers will be taking responsibility in making this business a success.

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