Narudin, Mohd Solehin and Christoper, Penelope and Bangun, Nurul Afidah and Bahar, Noor Aziela (2019) Fundamental of Entrepreneurship ENT300 : LKT&CO / Mohd Solehin Narudin ... [et al.]. [Entrepreneurship Project] (Unpublished)
Abstract
LKT & Co offer fast food for customers, providing the variety of Nasi Lemak that give high satisfaction of the customers. Our business is located at a strategic place in Miri, Sarawak. The location is near to the workplaces, hotels and collage. Form the area, we can get a large potential customer. Besides that, Miri is one of the biggest cities in Sarawak. LKT & Co, marketing strategies is to emphasize the quality and price of our products. We offer the affordable price because our target is young people who is still studying and working. Thus, we develop marketing strategy that gives attraction to come to our shop especially young people.
Metadata
| Item Type: | Entrepreneurship Project | ||||||||||
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| Creators: |
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| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing H Social Sciences > HG Finance > Banking |
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| Divisions: | Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management | ||||||||||
| Item ID: | 24041 | ||||||||||
| Uncontrolled Keywords: | Food,Nasi Lemak,Malaysian and Japan fusion food | ||||||||||
| URI: | http://ir.uitm.edu.my/id/eprint/24041 |
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