Enhancing the marketing the marketing approaches in school resource centres/ Mohd Ruhaifi Ab Razak

Ab Razak, Mohd Ruhaifi (2012) Enhancing the marketing the marketing approaches in school resource centres/ Mohd Ruhaifi Ab Razak. In: Seminar Information, libraries and society.

Abstract

Purpose - "Guerrilla marketing" describes untraditionally marketing strategies that target to achieve significant effects, with lower budget of marketing campaigns. This articles aims to deliver an introduction to "guerilla marketing" principles and discuss applying of this marketing approach for school resource centre's services.

Metadata

Item Type: Conference or Workshop Item (Paper)
Creators:
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Ab Razak, Mohd Ruhaifi
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing
Z Bibliography. Library Science. Information Resources > ZA Information resources (General) > Information services. Information centers
Divisions: Universiti Teknologi MARA, Selangor > Puncak Perdana Campus > Faculty of Information Management
Event Title: Seminar Information, libraries and society
Keywords: guerilla marketing, school recourses centres
Date: 2012
URI: https://ir.uitm.edu.my/id/eprint/50302
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50302

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