Ab Razak, Mohd Ruhaifi
(2012)
Enhancing the marketing the marketing approaches in school resource centres/ Mohd Ruhaifi Ab Razak.
In: Seminar Information, libraries and society.
Abstract
Purpose - "Guerrilla marketing" describes untraditionally marketing strategies that target to achieve significant effects, with lower budget of marketing campaigns. This articles aims to deliver an introduction to "guerilla marketing" principles and discuss applying of this marketing approach for school resource centre's services.
Metadata
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Creators: | Creators Email / ID Num. Ab Razak, Mohd Ruhaifi UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Marketing Z Bibliography. Library Science. Information Resources > ZA Information resources (General) > Information services. Information centers |
| Divisions: | Universiti Teknologi MARA, Selangor > Puncak Perdana Campus > Faculty of Information Management |
| Event Title: | Seminar Information, libraries and society |
| Keywords: | guerilla marketing, school recourses centres |
| Date: | 2012 |
| URI: | https://ir.uitm.edu.my/id/eprint/50302 |
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