Fundamentals of Entrepreneurship (ENT300) : Case study Mira Cake House Kek Lapis Sarawak / Angeli Shima Eli … [et al.]

Eli, Angeli Shima and Ujang, Celine and Jonathan, Escardina Grace and Anyi, Kathryn Do and Bollhassan, Nurul Ainul Assyakirin (2019) Fundamentals of Entrepreneurship (ENT300) : Case study Mira Cake House Kek Lapis Sarawak / Angeli Shima Eli … [et al.]. [Entrepreneurship Project] (Unpublished)

Download

[thumbnail of 48810.pdf] Text
48810.pdf

Download (1MB)

Abstract

Mira Cake House has been publicly known in Kota Samarahan especially by the students from UiTM Kota Samarahan 1 and 2, and students from UNIMAS due to the location that is easily founded in the area. Mira Cake House products are cakes, specifically the kek lapis basah.
The main problem faced by Mira Cake House is competition problem. Problems that are related to competition problem is that there are a few more cake houses in the same area which is a few minutes drive from each other's places. The other competitor set the high price compared to prices set by Mira Cake House. The price of goods become low and Mira Cake House need to face the problem. Mira Cake House had to cut the prices of all cakes to RM10 to attract customers, especially students as the price of one cake is affordable. The price set by Mira Cake House shows the quality of the business.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email
Eli, Angeli Shima
2017810258
Ujang, Celine
2017242468
Jonathan, Escardina Grace
2017817084
Anyi, Kathryn Do
2017642292
Bollhassan, Nurul Ainul Assyakirin
2017849686
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HG Finance > Banking
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Administrative Science and Policy Studies
Item ID: 48810
Uncontrolled Keywords: Kek Lapis,Kampung Boyan,Kek Lapis Basah,Mira Cake House
URI: https://ir.uitm.edu.my/id/eprint/48810

Fulltext

Fulltext is available at:
  • Bilik Koleksi Akses Terhad | PTAR Kampus Samarahan 2, Sarawak
  • ID Number

    48810

    Indexing


    View in Google Scholar

    Edit Item
    Edit Item