ENT 530 Social Media Portfolio: Roti Sarang Lebah by Khayalan / Nur Syahira Farhana Zaidi

Zaidi, Nur Syahira Farhana (2021) ENT 530 Social Media Portfolio: Roti Sarang Lebah by Khayalan / Nur Syahira Farhana Zaidi. [Entrepreneurship Project] (Unpublished)


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Roti Sarang Lebah by Khayalan was established on 16th November 2020 and our product trademark is "BEE Kind" which means be nice to all people in order to give our customer a good experience with our product while "BEE" does indicate to the name of the bread which is "honeycomb bread".
This bread is also known as Khaliat Nahal and it was a popular Arabic bread with soft texture filled with buttery cheese. But I already make an innovation to this recipe in order to make it more unique with my mother own signature butterscotch sauce. The combination of this two will make everyone crave for it in just one nibble. Our objective is to make sure people are able to taste this popular Arabic bread in our own country. I am aware that some people especially those with sweet tooth love to try something different, the one that they cannot have in their country. Some people are too busy to prepare it for themselves because it might take times and a lot of effort. So here we are ready to serve our customer with the fresh homemade bread with butterscotch sauce. So that they can taste the delicacy of our product since they do not need a silver fork to eat our bread.
Since our first day of launch, our product got positive feedback among our customers since the product was sold more than 100 pieces within one month. We see this kind of opportunity and we will keep on growing our business by using a Facebook page to reach more customer for our product.


Item Type: Entrepreneurship Project
Zaidi, Nur Syahira Farhana
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery
Divisions: Universiti Teknologi MARA, Selangor > Puncak Perdana Campus > Faculty of Information Management
Item ID: 47151
Uncontrolled Keywords: Facebook, sales, roti sarang lebah, bun, baking
URI: https://ir.uitm.edu.my/id/eprint/47151


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