Fundamental of Entrepreneurship ENT300 : The Sweet Jar / Vanessa Mai Twet@Thwaites ... [et al.]

Twet@Thwaites, Vanessa Mai and Bahtiar, Nur Fitrah Atirah and Sa'audi, Nurezatul Emilda and Ahmad Faizal, Siti Maisarah (2018) Fundamental of Entrepreneurship ENT300 : The Sweet Jar / Vanessa Mai Twet@Thwaites ... [et al.]. [Entrepreneurship Project] (Unpublished)

Download

[thumbnail of 42331.pdf] Text
42331.pdf

Download (2MB)

Abstract

Yummy Paradise Sdn. Bhd. provides variety types of cakes in a jar which are called The Sweet Jar. The Sweet Jar cakes are varies depends on the seasonal events that happened in Malaysia such as Hari Raya, Christmas, Deepavali and others. Our target market is based on Kuching, Sarawak. We targeted that about 30% of Kuching’s population are a sweet tooth and enjoys eating desserts roughly, around 2 times in a month. Our pricing is suitable for citizens of Kuching as most of them are people who works and earns income. We also targeted people with families as we also promoted our products as door gifts for family events such as birthday party, weddings and others. Our company is emphasizing on the quality of our products where we served and distributed our Sweet Jar with fresh and quality-checked ingredients. We also make sure our products are Halal certified by JAKIM. We want to provide our consumers with a tasteful cakes that are not just beautiful and unique on the outside but also taste as good as its looks. Just like our trademark, we are providing a taste of happiness in jar to our customers. Besides, we are practicing recycling and working on an eco-friendly business as we are using jar that can be used more than once and served more than one purpose which is to contain the cakes in it. We are making a strategy that not only to attract customer’s loyalty but also encouraging recycling, where when our customers brings back the jar, they will get discounts on their second purchases. We also choose to use the point of purchase marketing strategy as it is more cost reducing than other marketing strategy. The management of Yummy Paradise Sdn. Bhd. consists of 4 main managers which is Siti Maisarah, Nurezatul Emilda, Vanessa Mai and Nur Fitrah. There are General and Administration Manager, Marketing Manager, Operational Manager and Financial Manager respectively. All of our managers are expertise in their own job area. One worker is employed to help in the process of distributing our products to the selected outlets.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email
Twet@Thwaites, Vanessa Mai
2016883884
Bahtiar, Nur Fitrah Atirah
2016825608
Sa'audi, Nurezatul Emilda
2016248666
Ahmad Faizal, Siti Maisarah
2016875596
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > HD Industries. Land use. Labor > Agricultural industries > Bakeries. Baked products
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HG Finance > Financial management. Business finance. Corporation finance
Divisions: Universiti Teknologi MARA, Sarawak > Mukah Campus > Faculty of Business and Management
Item ID: 42331
Uncontrolled Keywords: cakes,dessert,food,jar,Kuching
URI: https://ir.uitm.edu.my/id/eprint/42331

Fulltext

Fulltext is available at:
  • Bilik Koleksi Akses Terhad, Kampus Mukah, Sarawak
  • ID Number

    42331

    Indexing


    View in Google Scholar

    Edit Item
    Edit Item