Fundamental of Entrepreneurship ENT300 : The Sweet Jar / Vanessa Mai Twet@Thwaites ... [et al.]

Yummy Paradise Sdn. Bhd. provides variety types of cakes in a jar which are called The Sweet Jar. The Sweet Jar cakes are varies depends on the seasonal events that happened in Malaysia such as Hari Raya, Christmas, Deepavali and others. Our target market is based on Kuching, Sarawak. We targeted that about 30% of Kuching’s population are a sweet tooth and enjoys eating desserts roughly, around 2 times in a month. Our pricing is suitable for citizens of Kuching as most of them are people who works and earns income. We also targeted people with families as we also promoted our products as door gifts for family events such as birthday party, weddings and others. Our company is emphasizing on the quality of our products where we served and distributed our Sweet Jar with fresh and quality-checked ingredients. We also make sure our products are Halal certified by JAKIM. We want to provide our consumers with a tasteful cakes that are not just beautiful and unique on the outside but also taste as good as its looks. Just like our trademark, we are providing a taste of happiness in jar to our customers. Besides, we are practicing recycling and working on an eco-friendly business as we are using jar that can be used more than once and served more than one purpose which is to contain the cakes in it. We are making a strategy that not only to attract customer’s loyalty but also encouraging recycling, where when our customers brings back the jar, they will get discounts on their second purchases. We also choose to use the point of purchase marketing strategy as it is more cost reducing than other marketing strategy. The management of Yummy Paradise Sdn. Bhd. consists of 4 main managers which is Siti Maisarah, Nurezatul Emilda, Vanessa Mai and Nur Fitrah. There are General and Administration Manager, Marketing Manager, Operational Manager and Financial Manager respectively. All of our managers are expertise in their own job area. One worker is employed to help in the process of distributing our products to the selected outlets.