Entrepreneurial strategic alliances, and partnership of marketing and retailing in small and medium enterprises in agro sapling supply chain / Shaherah Abd. Malik ... [et al.]

Abd. Malik, Shaherah and Aziah, Wan Haslin and Mat Din, Syaidatul Zarina and Noah, Roha Mohamed and Omar, Norhayati (2012) Entrepreneurial strategic alliances, and partnership of marketing and retailing in small and medium enterprises in agro sapling supply chain / Shaherah Abd. Malik ... [et al.]. In: 8th Academic Conference, ACCON 2012 UiTM Cawangan Johor, 2 - 4 November 2012, Bukit Gambang Resort City, Pahang.

Abstract

This research is attempted to examine the local Malaysian agro sapling suppliers SMEs in entrepreneurial strategic alliances and partnership collaboration in the supply chain of agro saplings as there are high demand in rubber and oil palm saplings from small holders and monoculture estates. The strategic alliances and partnership of marketing and retailing strategy definitely will enable the sector’s growth and profits by supplying agro monoculture saplings like rubber and oil palm which are needed in the agriculture plantation sector. Entrepreneurs and SMEs in these particular trades could collaborate and establish a long lasting partnership in producing and logistical perspective of the trade.

Metadata

Item Type: Conference or Workshop Item (Paper)
Creators:
Creators
Email / ID Num.
Abd. Malik, Shaherah
UNSPECIFIED
Aziah, Wan Haslin
UNSPECIFIED
Mat Din, Syaidatul Zarina
UNSPECIFIED
Noah, Roha Mohamed
UNSPECIFIED
Omar, Norhayati
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
UNSPECIFIED
Jangga, Rohani
UNSPECIFIED
UNSPECIFIED
Jalaluddin, Ainol Hasanal
UNSPECIFIED
UNSPECIFIED
Soo, Carolyn Kum Yoke
UNSPECIFIED
UNSPECIFIED
Sain, Noridah
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Agriculture > Agricultural economics
H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Marketing
Divisions: Universiti Teknologi MARA, Johor
Event Title: 8th Academic Conference, ACCON 2012 UiTM Cawangan Johor
Event Dates: 2 - 4 November 2012
Keywords: Entrepreneurial strategic alliances, agro saplings, supply chain, UiTM Cawangan Johor
Date: 2012
URI: https://ir.uitm.edu.my/id/eprint/54201
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