ENT 530 Social Media Portfolio: Lotus Biscoff Cheesecake / Nor Solehah Ahmad Sukhri

Ahmad Sukhri, Nor Solehah (2021) ENT 530 Social Media Portfolio: Lotus Biscoff Cheesecake / Nor Solehah Ahmad Sukhri. [Entrepreneurship Project] (Unpublished)

Abstract

Lotus Biscoff Cheesecake is a business that offers delicious cheesecake that made from lotus biscoff biscuit and lotus spread provided for beloved customers and for sure our lotus biscoff cheesecake is made from high quality product.
Lotus Biscoff Cheesecake customers are from different types of age groups that consist of youngster, adults and millennials like us who love to have snacks during leisure time or while watching movie. It is also good initiative for those who is on diet because our loyus biscoff cheesecake can keep you full until the end of the day. We also targeting busiest people because we have delivery services of our product to customer’s home.
Across Kemaman Terengganu, particularly our business had started in October 202. Kemaman area has our targeted customers which are people who do not have time in baking and make dessert. Lotus biscoff cheesecake can fill those empty stomach by delivery our product to the people that are too busy with their work.
Lotus biscoff cheesecake marketing strategy is to emphasize the quality and price of products and services. We offer the affordable price because many people will spend less money on food. Thus, I develop marketing strategy that gives attraction to come buy our products. I also create Facebook to expand my business through social media and learn how to post Facebook post for business product whether teaser poster, soft sell and hard sell. I also must raise the revenue at least RM 150 and above and prudent spending for my product to avoid profit falls. Already I have service and products commitments plan to promote the product.

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