Fundamental of Entrepreneurship ENT300 Perfect Curve Fitness Centre / Muhamad Amirullah Sulaiman

Sulaiman, Muhamad Amirullah and Shamshor, Dayana Sazwani and Lawrance, Michellena and Remond, Cassielorina Lazz and Hipnee, Roslinda and Ahmar Saberi, Mohd Izham (2015) Fundamental of Entrepreneurship ENT300 Perfect Curve Fitness Centre / Muhamad Amirullah Sulaiman. [Entrepreneurship Project] (Unpublished)


Marketing is defined as the activities of a company associated with processes for creating, buying and selling a product or service. It includes advertising, selling and delivering products to people. Marketing must be carried out systematically and consecutively to encourage increase sales, which considered as the injection towards productivity of sales or services. It is one of the crucial elements in backbone of business. This element requires a systematic planning in order to ensure a product or service will be able to enter market and attract customers through alternatives lines of advertising and promotion. Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a relationship with them. The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby ensure profitability. The entrepreneurs or the company's marketing manager must acknowledge the current demands and the condition of the market very well to improve their business performances. Therefore, to venture into a new business, it is important to analysis from marketing point of view along with a systematic marketing effort is essential to ensure target of sales and profitability are able to reached.


Item Type: Entrepreneurship Project
CreatorsEmail / ID. Num
Sulaiman, Muhamad Amirullah2013232048
Shamshor, Dayana Sazwani2013264478
Lawrance, Michellena2013277344
Remond, Cassielorina Lazz2013200252
Hipnee, Roslinda2013805336
Ahmar Saberi, Mohd Izham2013814978
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Service industries
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HG Finance > Banking
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan II Campus > Faculty of Administrative Science and Policy Studies
Item ID: 36624
Uncontrolled Keywords: Fitness, Health Care


[img] Text

Download (1MB)


Fulltext is available at:
  • Bilik Koleksi Akses Terhad | PTAR Kampus Samarahan 2, Sarawak
  • ID Number



    View in Google Scholar

    Actions (login required)

    View Item View Item


    Downloads per month over past year