ENT 530 Social Media Portfolio: Banana Salai Crispy / Siti Hajar Aisyah Ramlee

Ramlee, Siti Hajar Aisyah (2020) ENT 530 Social Media Portfolio: Banana Salai Crispy / Siti Hajar Aisyah Ramlee. [Entrepreneurship Project] (Unpublished)


This project helps me to understand better on how to use social media such as Facebook to promote our business. The function of social media is not only for socializing, but there are many thousands functions that it can offer. Marketing strategy through social media is one of the most powerful tools in today business. With the aid of Facebook as marketing tools, we discover that it gives a lot of benefits as it increasing the sales of our business and reached tons of potential customers easily. In addition, promoting products through Facebook also have several guidelines.
This guideline ensures an effective promoting strategy. We are required to promote our product through Facebook by using AIDCA formats in writings the post. A stand for attention, I for interest, D for Desire, C for conviction and A for act. The sequence of postings will be start with teaser and followed by hard sells and soft sells. Another benefit in using Facebook as a tool for marketing strategy is due to Facebook provides a good engagement and interaction with the customers. The two-way communication become easier with Facebook. Moving further, Facebook is a worldwide social media. Advertising business in Facebook will provide an opportunity in having a wider target customer. Thus, business can gain a greater profitability and high business chances. This project does really help in enhance our skills in terms of writings, creativity and innovative.


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