Price It Right: enhancing teaching and learning effectiveness in marketing courses through video-based tools for innovative education

In today’s evolving educational landscape, the integration of innovative technologies is transforming teaching and learning experiences. Video-based tools have shown great potential in enhancing student engagement, comprehension, and knowledge retention. Building on insights from previous studies, Price It Right was developed as a video-based learning tool to simplify complex marketing concepts such as markup pricing, break-even pricing, and profit maximization pricing. This innovation aims to reduce reliance on conventional textbooks while fostering a more interactive and engaging learning environment. The tool incorporates visual infographics and QR code access to support independent learning and accommodate diverse learning styles. Although currently conceptual, Price It Right is set to be implemented in upcoming marketing courses to assess its effectiveness in improving student performance and critical thinking skills. This innovation also has the potential to be adapted for other educational levels and integrated into digital learning platforms.