The effect of integrated marketing communication performance toward unsought product: a study of smart home / Nur Nadia Nazeera Ahmad Subki

Ahmad Subki, Nur Nadia Nazeera (2018) The effect of integrated marketing communication performance toward unsought product: a study of smart home / Nur Nadia Nazeera Ahmad Subki. Industrial Training. Faculty of Business and Management, Segamat, Johor. (Unpublished)

Abstract

As mention above, ICON is a home grown product developed by ICON-Future Home Sdn Bhd. with purpose is to make our life more convenience which is translate into a smart living With security, safety, convenience and comfort for you, your family and community at affordable Value. This is because all features are security automation, energy monitoring management and community complaints management.
Company always make collaboration With SIGtech, IJM Land (company). Saujana Duta and PKNS. This company was managing by Encik Najman bin Kamaruddin as executive director. There are four mission of company which is to consistently maintain an outstanding international standard on the services provided, to fulfil the expectation of the clients, to be accountable to the clients on the services provided and last but not least is to become premier organizations Which are able to provide solutions to its clients. While vision is to become significant fiber optical services provider locally and globally by providing efficient and quality services through professional, dynamic and creative approach.

Metadata

Item Type: Monograph (Industrial Training)
Creators:
Creators
Email / ID Num.
Ahmad Subki, Nur Nadia Nazeera
2015145991
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Md Dahlan, Jaslin
-
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Communication in management. Communication in organizations. Communication of information
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Keywords: Business, Success, Marketing, UiTM Cawangan Johor
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/49101
Edit Item
Edit Item

Download

[thumbnail of 49101.pdf] Text
49101.pdf

Download (337kB)

ID Number

49101

Indexing

|

Statistic

Statistic details