ENT 530 Social Media Portfolio: Okaya / Fatin Husna Mohamad Moguni

Mohamad Moguni, Fatin Husna (2020) ENT 530 Social Media Portfolio: Okaya / Fatin Husna Mohamad Moguni. [Entrepreneurship Project] (Unpublished)

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Abstract

Facebook Page is designed to help our business. We can use it to develop the digital shopfront, grow our audience and learn more about our customers. They are many types of posting in the Facebook such as hard sell, soft sell, teaser and frequency posting. For the hard sell, it must follow the technique AIDCA while the soft sell, it must follow as a story telling to our customer in Facebook page. On this assignment social media, I choose to do the business by Okaya product. It is because Okaya have their own brand which is the brand is very strong and get a good feedback. Okaya is founded by Mrs Nur Akma. Okaya is a local brand which are many types of product cosmetic they sell. Product of Okaya very popular among people in Malaysia especially makeup artist such as Mua Bella. Product from Okaya such as Okaya Lipmatte, Okaya Eyeshadow Palette and Okaya Mascara have a good quality product. All the ingredient is safe and the founder very take care of the cleanliness. Customers like to buy Okaya’s product because of the affordable price and the highest quality same as other product in oversea. All the product from Okaya easily to get from their stockist, agent and dropship

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Item Type: Entrepreneurship Project
Creators:
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Mohamad Moguni, Fatin Husna
2018200418
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TP Chemical technology > Miscellaneous organic chemical industries
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Item ID: 48018
Uncontrolled Keywords: Facebook, sales, cosmetics
URI: https://ir.uitm.edu.my/id/eprint/48018

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  • Bilik Koleksi Harta Intelek, Unit Terbitan Bersiri & Elektronik, PTAR Puncak Alam
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