ENT 530 Social Media Portfolio: Socks Planet / Muhammad Zahirrudin Baharin

Baharin, Muhammad Zahirrudin (2021) ENT 530 Social Media Portfolio: Socks Planet / Muhammad Zahirrudin Baharin. [Entrepreneurship Project] (Unpublished)


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This social media assignment is about how Socks planet, an online business promotes its product on social media like Facebook by practicing copy-writing in soft sell, teaser and hard sell. Socks planet is founded by Muhammad Zahirrudin bin Baharin, whom is the sole proprietor in the business. Socks planet sells various type of socks such as quarter, extra low cut, mid calf and over the calf socks type.
There are 6 types of socks that Socks planet offers which are no-show, low cut, extra low cut, quarter, mid calf and over the calf type. We can understand more about the type of socks if we look at the picture available at bottom of this page. Next, Socks planet is a 100% online business because it does not have a physical store. Therefore, copy-writing on social media to promote their business is very important in maintaining the business growth and success.
Other than that, Socks planet also learns about their customers through the feedback that they get from their Facebook page. The feedback helps Socks planet to plan their next promotion strategy and to improve their business. Hence, Socks planet put a lot of effort in maintaining an interesting Facebook page to retain their customers and gain more customers and opportunities in the future.


Item Type: Entrepreneurship Project
Baharin, Muhammad Zahirrudin
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TT Handicrafts Arts and crafts > Home arts. Homecrafts. > Textile arts and crafts
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Item ID: 48625
Uncontrolled Keywords: facebook, sales, socks
URI: https://ir.uitm.edu.my/id/eprint/48625


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  • Bilik Koleksi Harta Intelek, Unit Terbitan Bersiri & Elektronik, PTAR Puncak Alam
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