Principles of Entrepreneurship: Social Media Portfolio (ENT530) MMGAmazing / Irrawanita Kamaruddin

Kamaruddin, Irrawanita (2018) Principles of Entrepreneurship: Social Media Portfolio (ENT530) MMGAmazing / Irrawanita Kamaruddin. [Entrepreneurship Project] (Unpublished)

Abstract

Through this project, I was given exposure on how to set up real entrepreneurial business using its own structure and concept. Basically to create a virtual business so I need to register the real entrepreneurial business with the Companies Commission of Malaysia (SSM). Through this real entrepreneurial business I use social media platform by utilizing Facebook (FB) for marketing purpose. As a purposed marketing channel, I use my existing FB personal to realize the Fecebook (FB) page for this entrepreneurial business. My customing URL Facebook (FB) page is https://www.facebook.com/irrawanita. I introduced the initial picture of my product, the modern massage oil of Marvelous Massage Gel by Sarwa Jannah using teaser post. Next through soft sell without introducing goods or products and finally I introduce the product directly through hard sell.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Kamaruddin, Irrawanita
2015367169
Subjects: H Social Sciences > HD Industries. Land use. Labor > Industry > Small and medium-sized business. History
H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Marketing
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Keywords: Entrepreneurial business, Social media, Hard sell
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/49796
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