ENT 530 Social Media Portfolio: Chizukeki Souffle / Iman Aqilah Sharul Azman

Sharul Azman, Iman Aqilah (2021) ENT 530 Social Media Portfolio: Chizukeki Souffle / Iman Aqilah Sharul Azman. [Entrepreneurship Project] (Unpublished)

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Abstract

Chizukeki Soufflé is a business that selling a famous cotton cheesecake that is known as Japanese soufflé cheesecake. Chizukeki is a Japanese word which means cheesecake. So, Chizukeki Soufflé is a meaning Soufflé Cheesecake and that’s how the name came to be. Chizukeki soufflé offers various type of fruit for the topping which the main is strawberry and others are grapes, berries, kiwi, mango, and more according to customer’s preferences.
Chizukeki Soufflé is located at Seremban, Negeri Sembilan and the product has a wide of target market as it can be eaten by all category of people regardless of the age, gender, or income level. This is because, the product offers a very affordable price and the taste of the cake is less sweet than the standard cheesecake which make it suitable for all especially for whom that take care for the calorie intake.
The revenue of the product is showing a rapid growing even though just new in the market. The business is accepted by all people in the area. Moreover, the promotion of the business through social media platform which is Facebook has created the business to be better known and thrived. Indeed, it is very encouraging. I am aiming for a higher return in the future and will growing at other states by improving the marketing strategies and offers more variety of products.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
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Sharul Azman, Iman Aqilah
2019819528
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Item ID: 48489
Uncontrolled Keywords: facebook, sales, cheesecake, dessert, cakes
URI: https://ir.uitm.edu.my/id/eprint/48489

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  • Bilik Koleksi Harta Intelek, Unit Terbitan Bersiri & Elektronik, PTAR Puncak Alam
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