The effectiveness of marketing strategies adopted by Takaful Malaysia Berhad Fro Takaful Mortgage Plan / Hardazy Yunus

Yunus, Hardazy (2003) The effectiveness of marketing strategies adopted by Takaful Malaysia Berhad Fro Takaful Mortgage Plan / Hardazy Yunus. [Student Project] (Unpublished)

Abstract

The aim ofthis paper is to find out the effectiveness ofmarketing strategies that had been adopted by Takaful Malaysia Berhad towards Takaful Mortgage Plan and also to find out customers’ awareness on the policy (Mortgage Plan) based on feedback given by them with respect to developing the potentials of Takaful Malaysia Berhad, Kuching Branch. The main objectives are to find the alternatives and marketing strategies, to improve the level of awareness amongst consumers toward Takaful Mortgage Plan and to examine and to improve the present approaches adopted by the company.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Yunus, Hardazy 99317513
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > Marketing H Social Sciences > HG Finance H Social Sciences > HG Finance > Insurance
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	BACHELOR OF BUSINESS ADMINISTRATIONS (HONS) MARKETING
Keywords:	Takaful Malaysia Berhad,and marketing strategies
Date:	April 2003
URI:	https://ir.uitm.edu.my/id/eprint/73100