ENT 530 Social Media Portfolio: Anting Anting / Nur Hanis Allisya Mohammad Hatta

Mohammad Hatta, Nur Hanis Allisya (2021) ENT 530 Social Media Portfolio: Anting Anting / Nur Hanis Allisya Mohammad Hatta. [Entrepreneurship Project] (Unpublished)


Anting Anting business is based on selling affordable earrings. Our location of business is at Menara 238. Jalan Tun Razak, Kuala Lumpur. The reason why I choose this business is because women always love to wear jewellery and most of them wear it as their daily wear. So, it is easily for me to penetrate in the market especially when most of the women love to shop and buy pretty stuff.
Anting Anting is the name of business I chose to let customers know what kind of business I did. This will attract customers to know more about my business and what I am selling. I believe that most of women in Malaysia loves affordable jewellery especially when it can be wears every day and the designs is quite simple for them to wear. The price range is quite cheaper than any other earrings business in Malaysia so it easy for me to compete with them.
Anting Anting physical store is always open for customers but because of this Movement Control Order (MCO), we are currently taking online orders from Facebook. The revenue from online business grow rapidly than we opened physical store. This is because Facebook has wide range for marketing our business and let people knows about our business not only from Kuala Lumpur people but also from other countries as well. The profit I gain is way higher in online business than selling it offline. I am now aiming to get higher return in the future by improving our product designs and qualities for customer to enjoy our products.


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