ENT 530 Social Media Portfolio: Surayascarf / Nur Anis Suraya Suhaimi

Suhaimi, Nur Anis Suraya (2021) ENT 530 Social Media Portfolio: Surayascarf / Nur Anis Suraya Suhaimi. [Entrepreneurship Project] (Unpublished)


Surayascarf is one of the small businesses that offers various types of hijabs that had been a choice to every Muslim woman. Our business offered affordable and reasonable prices to our beloved customers. Our brand is increasingly popular and affordable for all women due to the very cheapest and quality scarves provided by us. With a passion for fashion, Surayascarf caters to Muslimahs. Either casual or formal, while retaining your modesty and elegance, it is ideal for daily wear. Our target market is middle to upper class income earners aged 20-50 who are looking for contemporary, modern but elegantly modest scarves to fulfil their daily needs. We have a variety of options of scarves, such as satin and cotton shawls. The highest quality material, such as viscose cotton and luxury satin silk, is our focus. Ivy Shawl, one of our bestselling collections, has received positive reviews and, despite frequent reproductions, is still in high demand. Surayascarf has a strategic strategy that is well managed and aims to become a profitable, standardized and competitive brand for business. In order to be better known to everyone, Surayascarf is also working to expand the business. With the help of the customers of Surayascarf, the vision and mission of the organization will be achieved.


Item Type: Entrepreneurship Project
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Suhaimi, Nur Anis Suraya
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TT Handicrafts Arts and crafts > Clothing manufacture > Dress accessories
Divisions: Universiti Teknologi MARA, Selangor > Puncak Perdana Campus > Faculty of Information Management
Keywords: facebook, sales, scarf, hijab, scarves
Date: 16 January 2021
URI: https://ir.uitm.edu.my/id/eprint/49740
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