ENT 530 Social Media Portfolio: Case Holic / Fifi Najwa Nazira Azizan

Nazira Azizan, Fifi Najwa (2020) ENT 530 Social Media Portfolio: Case Holic / Fifi Najwa Nazira Azizan. [Entrepreneurship Project] (Unpublished)


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Caseaholic Enterprise is a sole-proprietorship business. The brand and the business are owned and managed by one and only Fifi Najwa Nazira who in her right bring success and experience to the business. It is a mobile accessories business which provides phone cases especially for iPhone users. Each and every case is made and designed entirely in China and directly shipped to the business owner’s house, in Johor Bahru. The cases then will be shipped to customers using Poslaju courier service. The phone cases are made of high-quality sturdy plastics and a state-of-the-art printing method that guaranteed to be exclusively stunning product. Caseaholic Enterprise promotes the business through Facebook page (@caseah0lic) and can be reached by direct message on the Facebook page or WhatsApp at (012-4244 969). The price range of the cases are between RM 29 to RM 59, nothing more than that. The target audience is for all iPhone users who want to protect their iPhones from damaged in the entire Malaysia.


Item Type: Entrepreneurship Project
Nazira Azizan, Fifi Najwa
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TT Handicrafts Arts and crafts
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Item ID: 48019
Uncontrolled Keywords: facebook, sales, phone cases
URI: https://ir.uitm.edu.my/id/eprint/48019


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  • Bilik Koleksi Harta Intelek, Unit Terbitan Bersiri & Elektronik, PTAR Puncak Alam
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