Fundamentals of Entrepreneurship (ENT300) : Case study Baskin Robbins (Golden Scoop Sdn. Bhd.) / Akuila Ugak … [et al.]

Ugak, Akuila and Jalang, Eunice Nathania Jelembai and Christopher, Evangeline Elvinna A and John, Essy Supang (2019) Fundamentals of Entrepreneurship (ENT300) : Case study Baskin Robbins (Golden Scoop Sdn. Bhd.) / Akuila Ugak … [et al.]. [Entrepreneurship Project] (Unpublished)

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Abstract

Baskin Robbins is a worldwide ice-cream company and it has been recognized by most of the society. All the branches of Baskin Robbins in Malaysia manage by Golden Scoop Sdn. Bhd. under a contract. In Sarawak, there are three branches of Baskin Robbins which is at Vivacity Megamall, AEON Mall Kuching and CityONE. The Baskin Robbins at Vivacity Megamall operates the same day as the mall official launched. Baskin Robbins offers a wide variety of flavours of ice-cream and ice-cream cake as their products. The major problems faced by Baskin Robbins is the price of the ice-cream which is too expensive from the society's point of views.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
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Ugak, Akuila
2017242762
Jalang, Eunice Nathania Jelembai
2017242812
Christopher, Evangeline Elvinna A
2017200854
John, Essy Supang
2017255038
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HG Finance > Banking
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan II Campus > Faculty of Administrative Science and Policy Studies
Item ID: 47773
Uncontrolled Keywords: ice-cream,Baskin Robbins,case study
URI: https://ir.uitm.edu.my/id/eprint/47773

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