Fundamentals of Entrepreneurship (ENT300) : Case study Baskin Robbins (Golden Scoop Sdn. Bhd.) / Akuila Ugak … [et al.]

Ugak, Akuila and Jalang, Eunice Nathania Jelembai and Christopher, Evangeline Elvinna A and John, Essy Supang (2019) Fundamentals of Entrepreneurship (ENT300) : Case study Baskin Robbins (Golden Scoop Sdn. Bhd.) / Akuila Ugak … [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

Baskin Robbins is a worldwide ice-cream company and it has been recognized by most of the society. All the branches of Baskin Robbins in Malaysia manage by Golden Scoop Sdn. Bhd. under a contract. In Sarawak, there are three branches of Baskin Robbins which is at Vivacity Megamall, AEON Mall Kuching and CityONE. The Baskin Robbins at Vivacity Megamall operates the same day as the mall official launched. Baskin Robbins offers a wide variety of flavours of ice-cream and ice-cream cake as their products. The major problems faced by Baskin Robbins is the price of the ice-cream which is too expensive from the society's point of views.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Ugak, Akuila 2017242762 Jalang, Eunice Nathania Jelembai 2017242812 Christopher, Evangeline Elvinna A 2017200854 John, Essy Supang 2017255038
Subjects:	H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing H Social Sciences > HG Finance > Banking
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan II Campus > Faculty of Administrative Science and Policy Studies
Keywords:	ice-cream,Baskin Robbins,case study
Date:	March 2019
URI:	https://ir.uitm.edu.my/id/eprint/47773