Fundamentals of Entrepreneurship (ENT300) : Case study Baskin Robbins (Golden Scoop Sdn. Bhd.) / Akuila Ugak … [et al.]

Baskin Robbins is a worldwide ice-cream company and it has been recognized by most of the society. All the branches of Baskin Robbins in Malaysia manage by Golden Scoop Sdn. Bhd. under a contract. In Sarawak, there are three branches of Baskin Robbins which is at Vivacity Megamall, AEON Mall Kuching and CityONE. The Baskin Robbins at Vivacity Megamall operates the same day as the mall official launched. Baskin Robbins offers a wide variety of flavours of ice-cream and ice-cream cake as their products. The major problems faced by Baskin Robbins is the price of the ice-cream which is too expensive from the society's point of views.