A study on the implementation of promotional strategies for Institut Kemahiran MARA Kuching / Mohammad Faizul Osman

This project paper is a part of the requirement of the internship for the completion of the course, Bachelor of Business Administration (Hons) Marketing.As the purpose of the study, I choose to do a research entitled “ A Study On The Implementation of Promotional Strategies for Institut Kemahiran MARA Kuching.” I found that this area of study should be done since Institut Kemahiran MARA Kuching (IKMK) never done any research or survey to measure their implementation of their promotional strategies. Due to the demand and also competition of the market and its related industry, IKMK should identify the best way to grab the opportunities to supply their quality product that is the graduated
trainees in to the market and being a major supplier. his research study will only focus in Kuching area. Research had been conducted based on the new intake trainees and final year trainees. This study examines the feedback from the trainees in the IKMK who are the receiver of the
message from the promotion that carried out. This study also examines the satisfactions of the trainees toward the courseo offe.ed, facilities, prices and also future carrier. This study would also identify the strength, weaknesses, threat and opportunities of the IKMK and current promotion situation.