ENT 530 Social Media Portfolio: Carya Cosmetics / Aina Zulaikha Amri

Amri, Aina Zulaikha (2021) ENT 530 Social Media Portfolio: Carya Cosmetics / Aina Zulaikha Amri. [Entrepreneurship Project] (Unpublished)


This assignment focuses on CC Beauty Sdn Bhd, a health and beauty business based in Kuala Lumpur, Malaysia which produces makeup products to their targeted customers. To date, the company has relied exclusively on Facebook as marketing channel. The purpose of this report is to find a relationship between the usage of copywriting as marketing tools in persuading the customers to buy the products.
According to Jiane Regala, copywriting is a strong and productive marketing technique that uses words to build customer relationships, while improving customer's loyalty and driving sales.
This report will highlight the most useful marketing promotion to be used in Facebook which includes the teaser before launching a product, copywriting of hard sell and copywriting of soft sell.
Other than that, this report will also includes the importance of frequency posting on Facebook.


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