Items where Subject is "H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling"

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Number of items at this level: 178.

A

Abd Aziz, Muhammad Zahirul Hakim (2018) The intention to purchase imitation apparels among Generation Y / Muhammad Zahirul Hakim Abd Aziz. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ahmad, Norhaidah (2007) Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abdullah, Puteri Afiqah Auni (2018) Consumer purchase intention on buying organic skin care products in Malaysia / Puteri Afiqah Auni Abdullah. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abdul Azis, Shahiela Akma (2005) Customer acceptance towards the marketing mix at Lazaria shop Ayer Keroh fly-over restaurant Melaka / Shahiela Akma Abdul Azis. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abd Kadir, Siti Munirah (2018) The factors affecting dependency on smartphone behaviour towards selected millennials in Johor Bahru / Siti Munirah Abd Kadir. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abas, Ena Suhaila (2008) Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Adam, Intan Adila (2007) The impact of servicescape towards Melaka International Trade Centre (MITC) service quality / Intan Adila Adam. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ahmad, Nabila (2018) Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Amiruddin, Hana Azleen (2007) Marketing mix strategy of intercity train service towards the enhancement of corporate image of KTM Berhad at Kuala Lumpur Central Station / Hana Azleen Amiruddin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ahmad, Hazwani (2008) Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad. Student Project. Faculty Of Business and Management, Bandaraya Melaka. (Unpublished)

Abdul Rahman, Mohd Fadzli (2006) The influence of service quality provided by Melaka International Trade Centre Sdn. Bhd. (MITC) towards customer satisfaction / Mohd Fadzli Abdul Rahman. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abdul Hamid, Mohd Fauzi (2018) Passenger behavioural intention to use selfservice check-in (SSCI) kiosks at KL International Airport (KLIA) / Mohd Fauzi Abdul Hamid. In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

Abdullah, Siti Zuana (2018) The effect of service quality on customer satisfaction in public services / Siti Zuana Abdullah. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abdul Ghani, Azlina (2006) A study on customers' perception towards service quality at the main counter of Amanah Saham Nasional Berhad, Kuala Lumpur / Azlina Abdul Ghani. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abdul Rahim, Zulkefli (2018) Contract manufacturing service quality and its relationship with customer satisfaction and loyalty in F&B industry / Zulkefli Abdul Rahim. In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

Ahmad, Siti Nur Aimi (2018) The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad. Student Project. Faculty of Plantation and Agrotechnology, Jasin, Melaka. (Unpublished)

Abu Zaki, Ahmad Tarmizi (2019) Factors influencing consumer perception towards Electronic Payment (E-Payment) in Melaka / Ahmad Tarmizi Abu Zaki. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Aidi Zamri, Azira Farhana (2019) Purchase intention of counterfeit fashion products among young generation / Azira Farhana Aidi Zamri. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abu Bakar, Nur Irdina Syazwani (2019) Factors that influencing purchase intention towards counterfeit fashion / Nur Irdina Syazwani Abu Bakar. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ab Azib, Siti Syuhada (2019) Factors purchasing patterns of eco-friendly cosmetics and beauty care products / Siti Syuhada Ab Azib. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Azhar, Syaheerah Aisyah (2019) Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Azizi, Aisarizzat (2017) Acceptance of Malaysian’s consumers toward availability of red palm oil products / Aisarizzat Azizi. Student Project. Faculty of Plantation and Agrotechnology, Jasin, Melaka. (Unpublished)

Asmuni, Mohd Sharul Shafik (2018) Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ambia, Norafidah (2001) Customer satisfaction and perception towards the service provided at Tenaga Nasional Berhad Distribution Tampin / Norafidah Ambia. Student Project. Faculty of Business and Manangement, Bandaraya Melaka. (Unpublished)

Abd. Malek, Nur Nadzirah (2019) Factors affecting Halal food purchasing by Non-Muslim / Nur Nadzirah Abd. Malek. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abdul Rahim, Siti Nur Nazmin (2018) Factors that influencing the member’s intention to continue using the i-Akaun (EPF) / Siti Nur Nazmin Abdul Rahim. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ahmad Zulkifle, Farah Wahida (2006) Strategic approach in competitive and sales workflow analysis - a case study for neural / Farah Wahida Ahmad Zulkifle. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abd Patah, Alfiee Qusyairi (2007) The effectiveness of promotional tools in enhancing awareness of MSCorp's products / Alfiee Qusyairi Abd Patah. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abdul Hamid, Norizzati (2007) The elements of service quality which contributes to customer satisfaction in using TM services in Seremban / Norizzati Abdul Hamid. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abdul Nasir, Norsakinah (2015) The factor that influences consumer on patronization of Islamic bank / Norsakinah Abdul Nasir. Student Project. Faculty of Business and Management, Segamat, Johor. (Submitted)

Ab.Rahim, Noor Syahhirah (2018) A study on concern about disadvantages online shopping among online shoppers / Noor Syahhirah Ab.Rahim. Degree thesis, Universiti Teknologi MARA, Melaka.

Asirop, Fazilah (2004) A study: comparing customers' perceptions towards Tabung Haji services and other banks: a case study of Tabung Haji in Wilayah Persekutuan and Melaka branch / Fazilah Asirop. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abd Jalil, Muhammad Aizat Afiq (2018) Factors influence attitude towards online shopping of MiCoST students / Muhammad Aizat Afiq Abd Jalil. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abdul Jalal, Aida Farrah (2001) Member's awareness on EPF withdrawal schemes / Aida Farrah Abdul Jalal. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Abdulghani Almowalad, Areeg (2018) The extension of Technology Acceptance Model (TAM): effects of social media, facilitating conditions and perceived risk in online purchase in Saudi Arabia / Areeg Abdulghani Almowalad. In: The Doctoral Research Abstracts. IGS Biannual Publication, 13 (13). Institute of Graduate Studies, UiTM, Shah Alam.

Abdullah, Hasan and Wahab, Samsudin and Shahibi, Mohd Sazili and Malim, Muhammad Rozi and Ali, Juwahir (2013) Model Integrasi Indeks Utama Prestasi (MIIUPA-KPIAs) Agensi Payung Industri Homestay Melayu Malaysia / Hasan Abdullah ... [et al.]. Jurnal Pemikiran dan Kepimpinan Melayu. pp. 53-71. ISSN 2289-5744

Abdullah, Marliany (2018) Factors that influenced consumer acceptance towards online shopping behaviour among employees in Majlis Perbandaran Hang Tuah Jaya Melaka / Marliany Abdullah. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ali, Siti Meriam and Harun, Etty Harniza and Abdul Jalil, Muna and Mohamed Salleh, Musdiana (2011) Consumers’ purchase intention towards organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ...[et al.]. Research Reports. Institute of Research Management & Innovation (IRMI), Sungai Petani, Kedah. (Unpublished)

Ali, Siti Meriam and Shaharudin, Mohd Rizaimy and Anuar, Azyyati (2013) Predictors of career success: a study among academic staff in northern region, Malaysia / Siti Meriam Ali, Mohd Rizaimy Shaharudin, Azyyati Anuar. Research Reports. Institute of Research Management & Innovation (IRMI), Sungai Petani, Kedah. (Unpublished)

Ashaari Azman, Puteri Ili Nur Aliaa (2007) Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Awang, Zaimatul (2013) Shopping mall attractiveness: consumers decision towards the selection of shopping mall / Zaimatul Awang. Masters thesis, Universiti Teknologi MARA.

Azmi, Muhamad Azhar Parid (2007) The contribution of product strategy towards readers' acceptance of the New Straits Times / Muhamad Azhar Parid Azmi. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

B

Bakri, Siti Zubaidah (2007) Service quality factors effecting customer's behavioral intentions towards Selesa Beach Resort, Port Dickson / Siti Zubaidah Bakri. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Baharudeen, Abdul Faris (2015) Stress level among nurses at Batu Pahat / Abdul Faris Baharudeen. Student Project. Faculty of Sport Science and Recreation, Jengka, Pahang. (Unpublished)

Badrul Hisham, Nurdiyana Madihah (2019) Factors influencing customers purchase intention towards organic food in Malaysia / Nurdiyana Madihah Badrul Hisham. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Baharun, Muhammad Nasrun Syahmi (2019) Behavioural intention towards online grocery services in Melaka / Muhammad Nasrun Syahmi Baharun. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Bachok @ Akib, Muhammad Nur Akmal (2018) Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Badrul Hisham, Muhammad Ikram (2018) Factors influencing consumer electronic word-of-mouth intention among Gen-Y towards travel destination / Muhammad Ikram Badrul Hisham. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Balakrishnan, Bamini KPD and Lee, Samuel and Md.Shuaib, Azlinda Shazneem and Marmaya, Najihah Hanisah (2011) Brand personality : a research on Malaysian consumers' perception of Starbucks Coffee outlet / Bamini KPD Balakrishnan ... [et al.]. Social and Management Research Journal, 8 (2). pp. 29-36. ISSN 1675-7017

C

Che Min, Nuradlina (2006) Determining the factors that influence the sales volume: a case study of MVBD, Menara Kuala Lumpur / Nuradlina Che Min. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

D

Danylchuk, Karen E. and Sit, David C. (2005) Brand awareness, brand preference, and brand loyalty of sport apparel amongst select ethnic groups / Karen E. Danylchuk and David C. Sit. Malaysian Journal of Sport Science and Recreation, 1 (1). pp. 65-94. ISSN 1823-3198

E

Eshak, Siti Fatimah (2018) Acceptance level of consumers towards genetically modified food: a review / Siti Fatimah Eshak. Student Project. Faculty of Plantation and Agrotechnology, Jasin, Melaka. (Unpublished)

H

Hanizam, Hani Muhammad Hilmi (2019) Factor influencing customer to choose mamak stall or restaurant as preferable restaurant / Hani Muhammad Hilmi Hanizam. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Hashim, Nor Hashima and Yahya, Wan Kalthom and Asrul, Siti Aisyah (2018) Ethnicity, social influence, eco-label and purchase intention of consumers of green home electronic products / Nor Hashima Hashim, Wan Kalthom Yahya and Siti Aisyah Asrul. Social and Management Research Journal, 15 (2). pp. 47-63. ISSN 1675-7017

Hilmi, Siti Aishah (2018) Factors that influence muslims purchase intention on halal bakery products / Siti Aishah Hilmi. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Halid, Khairunnisa (2006) A study on factors that affect the customer usage of KTM Berhad intercity train services / Khairunnisa Halid. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Hashim, Rahmat and Karuthan, Chinna and Mukesh, Kumar (2009) Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]. Journal of Tourism, Hospitality & Culinary Arts, 1 (3). pp. 1-20. ISSN 2590-3837

I

Ishar, Siti Aishah (2018) The attitude towards online shopping among student of Universiti Teknologi MARA Kampus Bandaraya Melaka / Siti Aishah Ishar. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Isa, Rafidah (2007) Customers' awareness towards products offered by Budayatama Corporation Sdn Bhd / Rafidah Isa. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ishak, Muhammad Hanif (2018) Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Jasin, Melaka / Muhammad Hanif Ishak. Student Project. Faculty of Plantation and Agrotechnology, Jasin, Melaka. (Unpublished)

Ismail, Nurul Syafiqah (2019) Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Idris, Nurfazliana (2018) Factors influencing consumer behavior towards luxury brands: a study among International Business Students of UiTM Malacca City Campus / Nurfazliana Idris. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ismail, Mahadzir and Md Salleh, Arifin and Abdul Rasool, Mohamad Saladin and Wan Mustapha, Wan Norliza (1997) Kesan kempen inflasi sifar terhadap gelagat pengguna di Negeri Melaka / Mahadzir Ismail...[et.al]. Research Reports. Unit Penyelidikan dan Perundingan, Alor Gajah. (Unpublished)

Ismail, Siti Rohani (2018) The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail. Degree thesis, Universiti Teknologi MARA, Melaka.

Ismail, Faraeza (2003) An element contribute to customer satisfaction and dissatisfaction towards the new non-billing system provided by Tenaga Nasional Berhad / Faraeza Ismail. Student Project. Faculty of Business and Management, Alor Gajah. (Unpublished)

Ibrahim, Ema Izzaila (2010) Agents’ & vendors’ satisfaction toward distribution services at Utusan Melayu (M) Berhad/ Ema Izzaila Ibrahim. Student Project. Faculty of Business and Management, Dungun, Terengganu. (Unpublished)

Ibrahim, Mohammad Ariff (2006) Service quality: evaluation on transaction services in Tabung Haji Banda Kaba, Melaka / Mohammad Ariff Ibrahim. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ismail, Mohammad Norazham (2006) The contribution and significance of product strategy towards consumer acceptance: a case study of JKING Sdn. Bhd. in Johor Bahru / Mohammad Norazham Ismail. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

J

Jamaludin, Siti Ainun Mardiah (2008) Tenants satisfaction towards the facilities provided by Technology Park Malaysia / Siti Ainun Mardiah Jamaludin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Jamaludin, Nurul Hidayah (2008) Factor affecting customer loyalty toward organizing an event at Melaka Stadium Corporation / Nurul Hidayah Jamaludin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Johari, Nurul Filza Irdina (2018) Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari. Student Project. Faculty of Business and Mangement, Bandaraya Melaka. (Unpublished)

Jamari, Shahrul Ridzuan (2018) The impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector / Shahrul Ridzuan Jamari. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Jamaluddin, Abdul Azim (2019) A study on consumer’s purchase intention among millenials towards smartphones brand from China in Malacca / Abdul Azim Jamaluddin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Jaafar, Muhammad Firdaus (2018) Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Melaka Tengah, Melaka / Muhammad Firdaus Jaafar. Student Project. Faculty of Plantation and Agrotechnology, Jasin, Melaka. (Unpublished)

Jamal, Chatila @ Nur Asyhikin (2007) Customer satisfaction towards Lekor Shop product: research on end users of Menara TM / Chatila @ Nur Asyhikin Jamal. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Jamaludin, Mohd Fazil and Mohammed Shobri, Nordiyana and Mohammad, Azlyantiny (2013) The relationship between fun at work and work engagement / Mohd Fazil Jamaludin, Nordiyana Mohammed Shobri, Azlyantiny Mohammad. Research Reports. Institute of Research Management & Innovation (IRMI), Sungai Petani, Kedah. (Unpublished)

K

Kamarudin, Rahah (2006) The customer awareness towards marketing campaign of Denai Alam Residentials in Shah Alam / Rahah Kamarudin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Kassim, Hamidah (2004) Towards delighting your customer / Hamidah Kassim. Info PinTAR (2). pp. 1-10. ISSN 1675-9907

Kerma, Muhammad Irsyanuddin (2018) Acceptance and use of E-Government services among employees in government high education institution in Jalan Hang Tuah / Muhammad Irsyanuddin Kerma. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Khan, Bilal Mustafa (2009) A cross cultural examination of brand equity and its constructs : a SEM approach using second order factor analysis / Bilal Mustafa Khan. Journal of International Business and Entrepreneurship, 14 (1). pp. 57-81. ISSN 0128-7494

M

Mohd Muslim, Najuwa Aqilah (2018) Factors affecting acceptance of “Bring Your Own Device” (BYOD) policy at HeiTech Padu Berhad / Najuwa Aqilah Mohd Muslim. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Hatta, Siti Fairuz (2018) Factors influencing customer loyalty in choosing Goodhope Hotel Johor Bahru / Siti Fairuz Mohd Hatta. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mahmood, Mohd Wahyuddin (2008) Comparative measurement of customer satisfaction based on their expectation and perceived value towards Bayo service / Mohd Wahyuddin Mahmood. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mustafa Ferkeri, Muslihah (2007) Adding customer value in service quality in automotive assemble company / Muslihah Mustafa Ferkeri. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Hassan, Normala (2007) Reader’s satisfaction level towards The Star printed newspaper / Normala Mohd Hassan. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Md.Shukri, Nur Izzatul (2008) The level of customer satisfaction towards service quality provided by IBFIM / Nur Izzatul Md.Shukri. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Rohari, Mohd Sharizami (2018) Impact of branding on consumer buying behavior towards Samsung Smart Phone / Mohd Sharizami Mohd Rohari. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd. Yusof, Jamaliah and Musa, Rosidah and Abd Rahman, Sofiah (2010) Explaining store behavioral loyalty: the antecedents and roles of store image, self-image, and social and environment image in the fashion industry / Jamaliah Mohd. Yusof, Prof. Madya Dr. Rosidah Musa and Prof. Madya Dr. Sofiah Abd Rahman. Research Reports. Research Management Institute (RMI), Shah Alam. (Unpublished)

Meor Sepli, Nurdalila (2017) Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli. Degree thesis, Universiti Teknologi MARA, Melaka.

Mohd Amran, Ainaa Nadia (2007) Customer perception and satisfaction: eServices quality by MYSPEED to JPJ users / Ainaa Nadia Mohd Amran. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohamad, Aini Tasnim (2008) Servicescape factors affecting level of customer satisfaction toward Melaka Sentral Sdn Bhd (MSSB) / Aini Tasnim Mohamad. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Yasin, Munira (2007) Examining the level of service quality towards customer satisfaction at Melaka Stadium Corporation / Munira Mohd Yasin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohamed Aris, Fathilah (2007) Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Alias, Noor Shazila (2006) The impact of TMpoint service quality on the customer satisfaction at TMpoint Setapak / Noor Shazila Mohd Alias. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohamed Tajuddin, Fatimah (2007) The determinants of the customer's satisfaction towards Amassurance Berhad Sungai Petani / Fatimah Mohamed Tajuddin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Md Isa, Siti Roodeeyah (2004) The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Wahid, Siti Daleela (2006) Customer frustration incident and frustration behavior for priority plus program at Concorde Hotel Shah Alam / Siti Daleela Mohd Wahid. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Zulkepli, Mohamad Zulfadzlie (2018) The study of consumer’s behavior and perception in purchasing rice: case at Jasin, Melaka / Mohamad Zulfadzlie Mohd Zulkepli. Student Project. Faculty of Plantation and Agrotechnology, Jasin, Melaka. (Unpublished)

Mohamad Ramli, Rashidah (2006) Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Md Tahir, Nur Nazariah (2014) Customer preferences on master bedroom furniture / Nur Nazariah Md Tahir. Student Project. Faculty of Applied Sciences, Jengka, Pahang. (Unpublished)

Masrek, Mohamad Noorman and Ahmad Uzir, Nora'ayu and Khairuddin, Irni Eliana (2013) Antecedents and impacts of trust in mobile transactions: a case study of Malaysian consumers / Mohamad Noorman Masrek, Nora'ayu Ahmad Uzir and Irni Eliana Khairuddin. Research Reports. Research Management Institute (RMI), Shah Alam. (Unpublished)

Mad Daud @ Ajamain, Ermawati (2018) Factors influencing consumers’ online booking intention on hotel rooms / Ermawati Mad Daud @ Ajamain. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mazridzuan, Muhammad Arif Azim (2018) A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Sazali, Muhammad Yusaid (2019) Study of customer purchase intention towards green cars in Malaysia / Muhammad Yusaid Mohd Sazali. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mahmud Hishamuddin, Hanisah (2019) Factors influencing green purchase intention among working consumers in Petaling Jaya, Selangor / Hanisah Mahmud Hishamuddin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Megat Nor Mazlan, Puteri Aliah Athirah (2019) Factors affecting the purchase of green products among the selected millennials in Melaka / Puteri Aliah Athirah Megat Nor Mazlan. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Muhamad Hassim, Mohd Hashimi (2006) Customer satisfaction and perception towards service quality: a case study of Cognis Oleochemicals in Malaysia / Mohd Hashimi Muhamad Hassim. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd ZukiNur Fazliana Mohd Zuki, Nur Fazliana (2008) Customers' perceptions towards Mid Valley Megamall's servicescapes in 2008 / Nur Fazliana Mohd Zuki. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohamad Fauzi, Nur Farahin (2018) Factors influencing halal awareness on food consumptions among Muslim consumers in Malaysia / Nur Farahin Mohamad Fauzi. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Sait, Ain Syuhadah (2019) Factors influencing intention of Muslim consumer to purchase Halal cosmetic product / Ain Syuhadah Mohd Sait. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohamed Mansor, Mohammad Fadly (2007) Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Fauzi, Nazatul Suzana (2019) Intention to buy Halal food product from Non-Muslim manufacturer among Muslims in Selangor / Nazatul Suzana Mohd Fauzi. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohamad, Mohd Faizal (2007) Lembaga Tabung Haji (TH): relationship between encouragement rewards scheme for Malaysia's school with customer behavior / Mohd Faizal Mohamad. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mustafar, Mohd Zaid and Taqiuddin Mohamad, Mohammad (2018) Model gelagat pengguna Muslim: analisa perspektif sarjana ekonomi Islam / Mohd Zaid Mustafar dan Mohammad Taqiuddin Mohamad. E-Journal of Islamic Thought and Understanding, 1 (1). pp. 74-88. ISSN 2006-9617

Md. Ali, Norehan (2005) Product quality: a study on improving the quality of Agromas product offered by Federal Agricultural Marketing Authority, Melaka / Norehan Md. Ali. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mustapa, Mimi Zelia (2002) Study on the impact of the promotions towards customer acceptance the Mayban financial hire purchase: case study analysis in MBF Mentakab Pahang / Mimi Zelia Mustapa. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Ajid, Noradibah (2008) Understanding the gap analysis towards quality services provided by AWC Facility Solutions Berhad / Noradibah Mohd Ajid. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohayyaddin Abdul Kader, Farith Azizi (2018) The impact of celebrity endorsement on customers buying behaviour towards millennials in Melaka Tengah / Farith Azizi Mohayyaddin Abdul Kader. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Nasir, Nurul Syafika (2018) The relationship of brand image and service quality on student loyalty: a case of MY-K, KKTM Sri Gading / Nurul Syafika Mohd Nasir. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohamad Amin, Siti Zarina (2004) A study on factor that influence customer satisfaction toward quality services provided by Tabung Haji, Tanjong Karang, Selangor / Siti Zarina Mohamad Amin. Student Project. Faculty of Administration Science and Policy Studies, Alor Gajah. (Unpublished)

Mohamed Yazid, Norazah (2007) A study on relationship between service quality and customer satisfaction: a case study of Melaka International Trade Centre (MITC) / Norazah Mohamed Yazid. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Rashid, Nur Syakira (2018) A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid. Degree thesis, Universiti Teknologi MARA, Melaka.

Masrul, Mashanim (2007) Customers' perception towards the programs conducted by Majlis Tindakan Ekonomi dan Sosial Bumiputera Melaka / Mashanim Masrul. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Mat Sakim, Harsa Ardila (2006) Factors influencing consumer's purchase for electrical appliances with SIRIM certification mark / Harsa Ardila Mat Sakim. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

McKay, Sandra and Tate, Uday and Blalock, Mary (2002) A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock. Journal of International Business and Entrepreneurship, 9 (1). pp. 183-202. ISSN 0128-7494

Misran, Ain Nabila and Norjai, Farah Syahidah (2016) The influences of electronic word of mouth towards consumer purchasing behavior / Ain Nabila Misran Farah and Syahidah Norjai. Student Project. Faculty of Business Management, Bandaraya Melaka, Melaka. (Unpublished)

Mohamad Jaapar, Mohd Shafiq (2008) Consumer awareness towards promotional strategies implemented by FAMA in Melaka / Mohd Shafiq Mohamad Jaapar. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohamad Yunus, Noor’ain and Mat Som, Rohana and Abdul Majid, Afiza and Ungku Abdul Aziz, Ungku Munirah and Mohd Abas, Mohd Khalid (2018) Generation Y Purchase Intention of Personal Care Products: The Influence of Attitude, Subjective Norms and Perceived Behavioural Control / Noor’ain Mohamad Yunus, Rohana Mat Som, Afiza Abdul Majid, Ungku Munirah Ungku Abdul Aziz, Mohd Khalid Mohd Abas. Journal of International Business, Economics and Entrepreneurship, 3 (2). pp. 30-36. ISSN 2550-1429 (Submitted)

Mohamed Sapari, Jamal and Hamid, Mohamad Haikal Syamir (2014) Determinants of hypermarket selection decision: A study at Mydin MITC Hypermarket Ayer Keroh, Melaka / Jamal Mohamed Sapari and Mohamad Haikal Syamir Hamid. Student Project. Faculty of Administrative Science and Policy Studies, Bandaraya Melaka, Melaka. (Unpublished)

Mohammed Shaed, Munirah and Tamby Chik, Chemah and Aini, Noorsyamimi and Nongchik, Nurulhuda (2015) The influence of sound and vision in sensory marketing towards customer purchasing behaviour in institutional foodservice / Munirah Mohammed Shaed ... [et al.]. The influence of sound and vision in sensory marketing towards customer purchasing behaviour in institutional foodservice, 7 (2). ISSN 1985-8914

Mohd Salleh, Siti Hajar (2006) The effectiveness of new revamp of Harian Metro at Klang Valley: Readers' perception and acceptance / Siti Hajar Mohd Salleh. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Mohd Zahari, Ahmad Suffian and Abdul Rahman, Baharom and Othman, Abdul Kadir and Raja Baniamin, Raja Mariam (2014) The role of customer knowledge management towards organizational performance / Ahmad Suffian Mohd Zahari … [et al.]. Journal of Information and Knowledge Management, 4 (1). pp. 151-170. ISSN 2231-8836

Muda, Mazzini (2014) Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 5 (5). Institute of Graduate Studies, UiTM, Shah Alam.

Musa, Rosidah and Samad, Sarminah (2005) Exploring the role of trust in the satisfaction - loyalty link : empirical evidence from a follow-up study / Rosidah Musa and Sarminah Samad. Social and Management Research Journal, 2 (2). pp. 121-133. ISSN 1675-7017

Mustaffa, Abaidullah (2018) Attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / Abaidullah Mustaffa. In: The Doctoral Research Abstracts. IGS Biannual Publication, 13 (13). Institute of Graduate Studies, UiTM, Shah Alam.

N

Nordin, Norfariza (2006) Consumers' acceptance of locally produced snack-Agromas (chip ubi kayu) / Norfariza Nordin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Nawawi, Sulaiman (2018) Applying decomposed theory of planned behaviour (DTPB) in predicting individual's intention to purchase halal personal care products: The moderating role of spiritual intelligence / Sulaiman Nawawi. In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

Naim, Noor Aznina (2006) The factors that contribute to customer retention for Chevrolet in DRB-Hicom Berhad / Noor Aznina Naim. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Norizan, Amirul Asyraf (2017) A study on hazard of EMF caused by cellular phone and tablet on children awareness in Malaysia / Amirul Asyraf Norizan. Degree thesis, Universiti Teknologi MARA, Melaka.

O

Omar, Siti Nazirah (2006) Relationship between customer satisfaction and loyalty towards ASNB services in Kuala Lumpur / Siti Nazirah Omar. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Omar, Nur Farhana (2018) Effect of promotion factors toward the level of customer awareness of REMIX magazine published by Utusan Melayu (Malaysia) Berhad at Bandar Baru Bangi in year 2008 / Nur Farhana Omar. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Omar, Nor Hashimah (2005) Effectiveness of the corrective and preventive action program made by Oleochemicals (M) Sdn Bhd towards customer complaint under company product / Nor Hashimah Omar. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

O. Tasie, George (2002) Customer perception about quality of service : the case of Vietnamese and Australian managers / George O. Tasie. Journal of International Business and Entrepreneurship, 9 (1). pp. 109-126. ISSN 0128-7494

Othman, Zulhan and Mohd Radzi, Salleh and Mohd Hanafiah, Mohd Hafiz (2014) Customer behavioral intention: Influence of service delivery failures and perceived values in Malay restaurants / Zulhan Othman, Salleh Mohd Radzi and Mohd Hafiz Mohd Hanafiah. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 6 (1). ISSN 1985-8914

R

Rozlee, Muhammad Syauqi (2018) Factor affecting the customer intention to purchase online / Muhammad Syauqi Rozlee. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ramli, Mohd Harith (2007) The factors that influencing customer behavior on servicescape offered by Mutiara Johor Bahru / Mohd Harith Ramli. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Radzuan, Mohd Redza Nizam (2008) Customer satisfaction toward Sahabat EON program / Mohd Redza Nizam Radzuan. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Rasuddin, Muhamad Faiez (2017) Consumers’ perception in purchasing cooking palm oil in Bukit Ibam, Muadzam shah, Pahang / Muhamad Faiez Rasuddin. Student Project. Faculty of Plantation and Agrotechnology, Jasin, Melaka. (Unpublished)

Rosman, Siti Najihah (2018) Factors that affecting purchase intention towards skincare products. A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia / Siti Najihah Rosman. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Raja Shurawardi, Raja Nor Najiha (2011) A study of awareness towards wasiat amongst Bank Rakyat customers / Raja Shurawardi Raja Nor Najiha. Student Project. Faculty of Business and Management, Dungun, Terengganu. (Unpublished)

Ramli, Siti Zulaikha (2006) Corporate reputation: Perspectives of employees in Celcom (M) Berhad / Siti Zulaikha Ramli. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Rosli, Hafizah and Abd Rahim, Ruslan (2016) A study of the Malaysian youth perception toward 'Muslim Pro' apps through smart phone in Malaysia using technology acceptance model (TAM) / Hafizah Rosli and Ruslan Abd Rahim. In: ISME Colloquium 2016 : Pengukuhan Budi Dan Jati Diri, June 2016, Tanjung Bidara Resort, Melaka.

S

Saadon, Noor Syahidah (2008) Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Sulman, Nurfadhila (2008) Achieving customer satisfaction through teamwork; from the perception of production and material control employees of Toshiba Electronics Malaysia Sdn Bhd / Nurfadhila Sulman. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Safaruddin, Norfa'izah (2007) Factors that contribute to the effectiveness of Perodua customer retention program / Norfa'izah Safaruddin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Shaari, Nurasyikin (2009) A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Sulong, Anirul Sufiszah (2018) Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Said Hamzah, Syed Muhamad Anasrullah (2018) Customers’ perception and experience in purchasing local fresh fruits from retail shops in Alor Gajah, Melaka / Syed Muhamad Anasrullah Said Hamzah. Student Project. Faculty of Plantation and Agrotechnology, Jasin, Melaka. (Unpublished)

Salleh, Ibrahim (2017) Consumers’ acceptance toward local produced rice at Seri Mendapat, Jasin, Melaka / Ibrahim Salleh. Student Project. Faculty Of Plantation And Agrotechnology, Jasin, Melaka. (Unpublished)

Syed Ahmad Badiuzaman, Syed Muhammad Yusof (2018) Factors influencing consumer’s green purchasing behaviour towards green products in Malaysia / Syed Muhammad Yusof Syed Ahmad Badiuzaman. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Siliyu, Sarjana (2018) Factors that drive consumers to green purchase intention among UiTM Malacca City Campus students / Sarjana Siliyu. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Saharon, Mohd Nazrul Ikram (2004) A study on the factor that contribute to the satisfaction of the customer towards the services that is provided by Telekom Malaysia (Seremban Branches) for the C&B (Consumer & Business) Units / Mohd Nazrul Ikram Baharon. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Saleh, Alia Zafira (2007) The impact of service quality on customer satisfaction, a study on Tanjung Offshore Services / Alia Zafira Saleh. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Salleh, Shahrul Shazeri (2014) The effect of the cosmetic packaging on consumer perception / Shahrul Shazeri Salleh. Degree thesis, Universiti Teknologi MARA.

Samsuri, Norsharina and Amin Nudin, Anith Liyana (2016) Describing advertising approach by Ministry of Health Malaysia for public service announement campaign: case study on anti dengue campaign in Press AD / Norsharina Samsuri and Anith Liyana Amin Nudin. In: ISME Colloquium 2016 : Pengukuhan Budi Dan Jati Diri, June 2016, Tanjung Bidara Resort, Melaka.

Shariffudin, Siti Nor Ain (2007) Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

T

Tahir, Hanafi Mohd and Abdul Rani, Mohd Khairul Azahari and Shaari, Syahrul Nizam (2011) Graphic roles in constructing an appealing packaging of traditional health herbal products / Hanafi Mohd Tahir, Mohd Khairul Azahari Abdul Rani and Syahrul Nizam Shaari. Research Reports. Research Management Institute (RMI), Shah Alam. (Unpublished)

V

Voon, Boo Ho and Kueh, Karen Meng Koon and Mohd Zafian, Mohd Zawawi (2009) Measuring website service quality for Malaysian companies / Voon Boo Ho, Karen Kueh and Mohd Zawawi Mohd Zafian. Social and Management Research Journal, 6 (2). pp. 71-81. ISSN 1675-7017

Y

Yussoff, Sofinah (2009) An exploratory study of customer satisfaction towards homestay programme in Kampung Pulai, Melaka / Sofinah Yussoff. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Yusop, Nur Fitra Azira (2018) The impact of service quality dimension towards customer satisfaction at Melaka International Trade Centre / Nur Fitra Azira Yusop. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Z

Zainudin, Afeira Helena (2008) Dealers' satisfaction with service quality of pre delivery inspection at Honda Malaysia Sdn Bhd / Afeira Helena Zainudin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Zainal Abidin, Nor Fadzilla (2018) Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Zainal Abidin, Soraya Zainal (2005) The factors influencing the usage of fixed line in the era of mobile phone in Taman Melawati / Soraya Zainal Abidin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Zawawi, Haniza (2007) Customer satisfaction towards training course services provided by Institut Pengurusan Melaka (IMM) / Haniza Zawawi. Student Project. Faculty of Business Management, Bandaraya Melaka. (Unpublished)

Zamri, Izzatul Anis (2019) The factors influencing on customer retention in tourism industry of Melaka / Izzatul Anis Zamri. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Zolkifly, Nur Hazwani and Naseri, Roszi Nazirah Nasni and Wan Nadiah, Mohd Nadzri and Mohd Wahid, Siti Daleela (2011) Acessing automobile attributes influencing customer's satisfaction towards national car consumption among race groups / Nur Hazwani Zolkifly ... [et al.]. Research Reports. Research Management Institute (RMI), Shah Alam. (Unpublished)

Zainudin, Afdal Shahizad (2007) Customer satisfaction: the impact of revamping HAI Magazine published by Utusan Melayu (Malaysia) Berhad among customers in Klang Valley / Afdal Shahizad Zainudin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Zainal, Murnizah (2006) Factor that influence customer's decision to purchase houses at Bandar Uda Utama, Johor Bahru, Johor / Murnizah Zainal. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

This list was generated on Sat May 25 16:29:31 2019 +08.