Items where Subject is "H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling"

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Number of items at this level: 36.

A

Abdul Razak, Mohd Zulkifli (2007) Effectiveness of Akademi Fantasia celebrity endorsements from the eyes of consumers in Klang Valley / Mohd Zulkifli Abdul Razak. Student Project. Faculty of Business Management, Bandaraya, Melaka. (Unpublished)

Abdul Samad, Nassyuha Assyillah (2017) The determinants of influence purchase intention to buy residential property in Bandar Dato’ Onn / Nassyuha Assyillah Abdul Samad. Student Project. Faculty of Business Management, Bandaraya, Melaka. (Unpublished)

Abdullah, Hasan and Wahab, Samsudin and Shahibi, Mohd Sazili and Malim, Muhammad Rozi and Ali, Juwahir (2013) Model Integrasi Indeks Utama Prestasi (MIIUPA-KPIAs) Agensi Payung Industri Homestay Melayu Malaysia / Hasan Abdullah ... [et al.]. Jurnal Pemikiran dan Kepimpinan Melayu. pp. 53-71. ISSN 2289-5744

Abu Bakar, Nor Shamimi (2006) The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar. Student Project. Faculty of Business Management, Bandaraya, Melaka. (Unpublished)

Adnan Aqeel, Amani (2016) Determinants of Saudi Arabian women's luxury fashion brands purchase intention: mediation effect of cognitive-affective model / Amani Adnan Aqeel. PhD thesis, Universiti Teknologi MARA.

Ahmad Bihar, Fatin Atiqah (2014) The effectiveness of promotional tools to enhance customer awareness of Shaklee Products (Malaysia) Sdn Bhd / Fatin Atiqah Ahmad Bihar. Student Project. Faculty of Business and Management, Kampus Bandaraya, Melaka. (Unpublished)

Ashaari Azman, Puteri Ili Nur Aliaa (2007) Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Azmi, Liyana Sorfina (2017) Factors affecting consumers’ green product purchase intentions among employees in Majlis Perbandaran Jasin / Liyana Sorfina Azmi. Student Project. Faculty of Business Management, Bandaraya, Melaka. (Unpublished)

B

Balakrishnan, Bamini KPD and Lee, Samuel and Md.Shuaib, Azlinda Shazneem and Marmaya, Najihah Hanisah (2011) Brand personality : a research on Malaysian consumers' perception of Starbucks Coffee outlet / Bamini KPD Balakrishnan ... [et al.]. Social and Management Research Journal, 8 (2). pp. 29-36. ISSN 1675-7017

D

Danylchuk, Karen E. and Sit, David C. (2005) Brand awareness, brand preference, and brand loyalty of sport apparel amongst select ethnic groups / Karen E. Danylchuk and David C. Sit. Malaysian Journal of Sport Science and Recreation, 1 (1). pp. 65-94. ISSN 1823-3198

H

Hassam, Siti Faeruza (2013) The cost and effect of occupational health hazards a case study of proton manufacturing plant Malaysia / Siti Faeruza Hassam. Masters thesis, Universiti Teknologi MARA.

I

Ibrahim, Ema Izzaila (2010) Agents’ & vendors’ satisfaction toward distribution services at Utusan Melayu (M) Berhad/ Ema Izzaila Ibrahim. Student Project. Faculty of Business and Management, Dungun, Terengganu. (Unpublished)

K

Kassim, Hamidah (2004) Towards delighting your customer / Hamidah Kassim. Info PinTAR (2). pp. 1-10. ISSN 1675-9907

Khan, Bilal Mustafa (2009) A cross cultural examination of brand equity and its constructs : a SEM approach using second order factor analysis / Bilal Mustafa Khan. Journal of International Business and Entrepreneurship, 14 (1). pp. 57-81. ISSN 0128-7494

M

Masrul, Mashanim (2007) Customers' perception towards the programs conducted by Majlis Tindakan Ekonomi dan Sosial Bumiputera Melaka / Mashanim Masrul. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Mat Jan, Farrah Mastura (2011) Consumer awareness towards products of Sime Darby Foods and Beverages Marketing Sdn Bhd / Farrah Mastura Mat Jan. Student Project. Faculty of Business and Management, Kampus Bandaraya, Melaka. (Unpublished)

McKay, Sandra and Tate, Uday and Blalock, Mary (2002) A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock. Journal of International Business and Entrepreneurship, 9 (1). pp. 183-202. ISSN 0128-7494

Misran, Ain Nabila and Norjai, Farah Syahidah (2016) The influences of electronic word of mouth towards consumer purchasing behavior / Ain Nabila Misran Farah and Syahidah Norjai. Student Project. Faculty of Business Management, Bandaraya Melaka, Melaka. (Unpublished)

Mohamad Zamrie, Fatin Farahaini (2015) A study on consumer perception towards buying China products among generation Y / Fatin Farahaini Mohamad Zamrie. Student Project. Faculty of Business and Management, Kampus Bandaraya, Melaka. (Unpublished)

Mohamed Razak @ Azmi, Mazturina (2013) Assessing consumer behavior from a main website of tourism product / Mazturina Mohamed Razak @ Azmi. Masters thesis, Universiti Teknologi MARA.

Mohamed Sapari, Jamal and Hamid, Mohamad Haikal Syamir (2014) Determinants of hypermarket selection decision: A study at Mydin MITC Hypermarket Ayer Keroh, Melaka / Jamal Mohamed Sapari and Mohamad Haikal Syamir Hamid. Student Project. Faculty of Administrative Science and Policy Studies, Bandaraya Melaka, Melaka. (Unpublished)

Mohd Rais, Nurul Nazahatul Naimah (2017) The acceptance of consumers on anti-radiation products for smartphone towards purchase intention / Nurul Nazahatul Naimah Mohd Rais. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Mohd Salleh, Siti Hajar (2006) The effectiveness of new revamp of Harian Metro at Klang Valley: Readers' perception and acceptance / Siti Hajar Mohd Salleh. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Mohd Sofi, Siti Nur Fatin (2016) Consumers' perception and preferences in purchasing edible cooking palm oil: case study in Pusat Penyelidikan Pertanian Tun Razak (PPPTR) / Siti Nur Fatin Mohd Sofi. Student Project. Faculty of Plantation and Agrotechnology, Jasin, Melaka. (Unpublished)

Mohd Zahari, Ahmad Suffian and Abdul Rahman, Baharom and Othman, Abdul Kadir and Raja Baniamin, Raja Mariam (2014) The role of customer knowledge management towards organizational performance / Ahmad Suffian Mohd Zahari … [et al.]. Journal of Information and Knowledge Management, 4 (1). pp. 151-170. ISSN 2231-8836

Muda, Mazzini (2014) Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 5 (5). Institute of Graduate Studies, UiTM, Shah Alam.

Musa, Rosidah and Samad, Sarminah (2005) Exploring the role of trust in the satisfaction - loyalty link : empirical evidence from a follow-up study / Rosidah Musa and Sarminah Samad. Social and Management Research Journal, 2 (2). pp. 121-133. ISSN 1675-7017

N

Noordin, Raman and Zainuddin, Yuserrie and Tayles, Michael (2009) Strategic management accounting information elements: Malaysian evidence / Raman Noordin, Yuserrie Zainuddin and Michael Tayles. Asia-Pacific Management Accounting Journal, 4 (1). pp. 17-34. ISSN 1675-3194

O

O. Tasie, George (2002) Customer perception about quality of service : the case of Vietnamese and Australian managers / George O. Tasie. Journal of International Business and Entrepreneurship, 9 (1). pp. 109-126. ISSN 0128-7494

P

Padlan, Noorasliaomie (2008) Consumer acceptance towards night zoo at Zoo Melaka: An analysis on marketing mix strategies / Noorasliaomie Padlan. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

R

Raja Shurawardi, Raja Nor Najiha A study of awareness towards wasiat amongst Bank Rakyat customers / Raja Shurawardi Raja Nor Najiha. Student Project. Faculty of Business and Management, Dungun, Terengganu. (Unpublished)

Razman, Elisa (2007) Customer perception towards quality of service: a study on Ministry of International Trade And Industry (MITI) Pahang Branch / Elisa Razman. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

S

Saleh, Alia Zafira (2007) The impact of service quality on customer satisfaction, a study on Tanjung Offshore Services / Alia Zafira Saleh. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Salleh, Shahrul Shazeri (2014) The effect of the cosmetic packaging on consumer perception / Shahrul Shazeri Salleh. Degree thesis, Universiti Teknologi MARA.

Sohail, M. Sadiq (2005) Saudi consumers' perceptions of foreign products / M. Sadiq Sohail. Journal of International Business and Entrepreneurship, 2 (1). pp. 93-106. ISSN 0128-7494

V

Voon, Boo Ho and Kueh, Karen Meng Koon and Mohd Zafian, Mohd Zawawi (2009) Measuring website service quality for Malaysian companies / Voon Boo Ho, Karen Kueh and Mohd Zawawi Mohd Zafian. Social and Management Research Journal, 6 (2). pp. 71-81. ISSN 1675-7017

This list was generated on Sun Feb 25 06:34:00 2018 +08.