Items where Subject is "H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling"

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Number of items at this level: 287.

A

Abd Aziz, Muhammad Zahirul Hakim (2018) The intention to purchase imitation apparels among Generation Y / Muhammad Zahirul Hakim Abd Aziz. [Student Project] (Unpublished)

Ahmad, Norhaidah (2007) Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad. [Student Project] (Unpublished)

Abdullah, Puteri Afiqah Auni (2018) Consumer purchase intention on buying organic skin care products in Malaysia / Puteri Afiqah Auni Abdullah. [Student Project] (Unpublished)

Abdul Azis, Shahiela Akma (2005) Customer acceptance towards the marketing mix at Lazaria shop Ayer Keroh fly-over restaurant Melaka / Shahiela Akma Abdul Azis. [Student Project] (Unpublished)

Abd Kadir, Siti Munirah (2018) The factors affecting dependency on smartphone behaviour towards selected millennials in Johor Bahru / Siti Munirah Abd Kadir. [Student Project] (Unpublished)

Abas, Ena Suhaila (2008) Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas. [Student Project] (Unpublished)

Adam, Intan Adila (2007) The impact of servicescape towards Melaka International Trade Centre (MITC) service quality / Intan Adila Adam. [Student Project] (Unpublished)

Ahmad, Nabila (2018) Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad. [Student Project] (Unpublished)

Amiruddin, Hana Azleen (2007) Marketing mix strategy of intercity train service towards the enhancement of corporate image of KTM Berhad at Kuala Lumpur Central Station / Hana Azleen Amiruddin. [Student Project] (Unpublished)

Ahmad, Hazwani (2008) Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad. [Student Project] (Unpublished)

Abdul Rahman, Mohd Fadzli (2006) The influence of service quality provided by Melaka International Trade Centre Sdn. Bhd. (MITC) towards customer satisfaction / Mohd Fadzli Abdul Rahman. [Student Project] (Unpublished)

Abdul Hamid, Mohd Fauzi (2018) Passenger behavioural intention to use selfservice check-in (SSCI) kiosks at KL International Airport (KLIA) / Mohd Fauzi Abdul Hamid. In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

Abdullah, Siti Zuana (2018) The effect of service quality on customer satisfaction in public services / Siti Zuana Abdullah. [Student Project] (Unpublished)

Abdul Ghani, Azlina (2006) A study on customers' perception towards service quality at the main counter of Amanah Saham Nasional Berhad, Kuala Lumpur / Azlina Abdul Ghani. [Student Project] (Unpublished)

Abdul Rahim, Zulkefli (2018) Contract manufacturing service quality and its relationship with customer satisfaction and loyalty in F&B industry / Zulkefli Abdul Rahim. In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

Ahmad, Siti Nur Aimi (2018) The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad. [Student Project] (Unpublished)

Abu Zaki, Ahmad Tarmizi (2019) Factors influencing consumer perception towards Electronic Payment (E-Payment) in Melaka / Ahmad Tarmizi Abu Zaki. [Student Project] (Unpublished)

Aidi Zamri, Azira Farhana (2019) Purchase intention of counterfeit fashion products among young generation / Azira Farhana Aidi Zamri. [Student Project] (Unpublished)

Abu Bakar, Nur Irdina Syazwani (2019) Factors that influencing purchase intention towards counterfeit fashion / Nur Irdina Syazwani Abu Bakar. [Student Project] (Unpublished)

Ab Azib, Siti Syuhada (2019) Factors purchasing patterns of eco-friendly cosmetics and beauty care products / Siti Syuhada Ab Azib. [Student Project] (Unpublished)

Azhar, Syaheerah Aisyah (2019) Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar. [Student Project] (Unpublished)

Abdul Razak, Halimatul Saadiah (2010) Impact of service quality on customer satisfaction towards increasing payment collection/ Halimatul Saadiah Abdul Razak. [Student Project] (Unpublished)

Abdul Talib, Adibah and Shamsul Kahar, Amalina (2014) Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar. [Student Project] (Unpublished)

Ahmad, Ahmira Aznin (2010) Customer perceived satisfaction among foreign broadband user of Maxis Communication Berhad / Ahmira Aznin Ahmad. [Student Project] (Unpublished)

Abdul Razak, Arsyad (2011) Determinant of consumer buying behaviour towards healthy products / Arsyad Abdul Razak. [Student Project] (Unpublished)

Abdullah Din, Azrin Nur Farah (2011) Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din. [Student Project] (Unpublished)

Arshad, Azyana Izzah and Noor Azmi, Nurul Anis Asheila (2013) Factors that influence consumer buying behavior towards imported chocolates / Azyana Izzah Arshad and Nurul Anis Asheila Noor Azmi. [Student Project] (Unpublished)

Abang Khalil, Dayang Khaziana (2012) A study on trust and percieved risk towards Internet Banking Service (IBS) that influence behavioral intentions among Mirian / Dayang Khaziana Abang Khalil. [Student Project] (Unpublished)

Abd Hamid, Hamdi (2010) A research on: factors influencing customer satisfaction among foreigners towards service provided by TMpoint Kota Bharu / Hamdi Abd Hamid. [Student Project] (Unpublished)

Abd Rashid, Hasneezah (2014) Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid. [Student Project] (Unpublished)

Abd Rahim, Nazahah and Abdul Jalil, Muna and Mohd Saad, Shakirah (2012) An investigation into the antecedents influencing unethical consumer behavior / Nazahah Abd Rahim, Muna Abdul Jalil and Shakirah Mohd Saad. [Research Reports] (Unpublished)

Andong, Hamidah (2009) Relationship between service quality and satisfaction among patients of UKM Specialist Centre / Hamidah Andong. [Student Project] (Unpublished)

Azali, Mohammad Izat and Zabmir, Muhammad Azim (2015) Determinants of intention in buying health and life insurance / Mohammad Izat Azali and Muhammad Azim Zabmir. [Student Project] (Unpublished)

Aflus, Mohd Ammar and Mohd Aripin, Siti Nurul Hidayah (2014) A study on factors influencing house purchasing behavior amongst customers in Malacca / Mohd Ammar Aflus and Siti Nurul Hidayah Mohd Aripin. [Student Project] (Unpublished)

Abd. Rahman, Mohd Asyraf (2011) A study on customer retention in relation to service by cooperative provider in Takaful Ikhlas / Mohd Asyraf Abd. Rahman. [Student Project] (Unpublished)

Aziz, Maswadi and Nawi, Mohd Nazrin (2014) A study on factors that influence customers intention to purchase hybrid cars in Malaysia / Maswadi Aziz and Mohd Nazrin Nawi. [Student Project] (Unpublished)

Ab Rahim, Sheilla Afiqah (2019) A study on factors influence consumers purchase intention towards green marketing awareness among university students in Melaka / Sheilla Afiqah Ab Rahim. [Student Project] (Unpublished)

Azizi, Aisarizzat (2017) Acceptance of Malaysian’s consumers toward availability of red palm oil products / Aisarizzat Azizi. [Student Project] (Unpublished)

Asmuni, Mohd Sharul Shafik (2018) Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni. [Student Project] (Unpublished)

Ambia, Norafidah (2001) Customer satisfaction and perception towards the service provided at Tenaga Nasional Berhad Distribution Tampin / Norafidah Ambia. [Student Project] (Unpublished)

Azmin, Alya Izzatti and Azmi, Nik Nur Amalin Nadia and Abd Rashid, Nurfarain Hafifie (2018) Evaluating potential market acceptance of biomedical services of Pride Outlet Sdn Bhd / Alya Izzatti Azmin, Nik Nur Amalin Nadia Azmi and Nurfarain Hafifie Abd Rashid. [Student Project] (Unpublished)

Abd. Malek, Nur Nadzirah (2019) Factors affecting Halal food purchasing by Non-Muslim / Nur Nadzirah Abd. Malek. [Student Project] (Unpublished)

Anin, Gloria Ann and Usop, Yusmanizza Marlinny (2014) Factors in determining store loyalty among consumers in Malacca City / Gloria Ann Anin and Yusmanizza Marlinny Usop. [Student Project] (Unpublished)

Abdul Rahim, Siti Nur Nazmin (2018) Factors that influencing the member’s intention to continue using the i-Akaun (EPF) / Siti Nur Nazmin Abdul Rahim. [Student Project] (Unpublished)

Azmi, Nurul Ain Hazirah (2017) Perception of consumers toward Islamic banking products and services: a case study in Segamat, Johor / Nurul Ain Hazirah Azmi. [Student Project] (Unpublished)

Ahmad Zulkifle, Farah Wahida (2006) Strategic approach in competitive and sales workflow analysis - a case study for neural / Farah Wahida Ahmad Zulkifle. [Student Project] (Unpublished)

Abd Patah, Alfiee Qusyairi (2007) The effectiveness of promotional tools in enhancing awareness of MSCorp's products / Alfiee Qusyairi Abd Patah. [Student Project] (Unpublished)

Abdul Hamid, Norizzati (2007) The elements of service quality which contributes to customer satisfaction in using TM services in Seremban / Norizzati Abdul Hamid. [Student Project] (Unpublished)

Abdul Nasir, Norsakinah (2015) The factor that influences consumer on patronization of Islamic bank / Norsakinah Abdul Nasir. [Student Project] (Submitted)

Ab Rahim, Hamirah and Ramli, Siti Nor Zilah (2013) The internet usage behaviour among SME’s in Melaka / Hamirah Ab Rahim and Siti Nor Zilah Ramli. [Student Project] (Unpublished)

Ab.Rahim, Noor Syahhirah (2018) A study on concern about disadvantages online shopping among online shoppers / Noor Syahhirah Ab.Rahim. Degree thesis, Universiti Teknologi MARA, Melaka.

Asirop, Fazilah (2004) A study: comparing customers' perceptions towards Tabung Haji services and other banks: a case study of Tabung Haji in Wilayah Persekutuan and Melaka branch / Fazilah Asirop. [Student Project] (Unpublished)

A.Raof, Rafidah (2018) Consumer purchase decision towards canned pineapple products: a case study in Malacca / Rafidah A.Raof. Masters thesis, Universiti Teknologi MARA.

Abd Jalil, Muhammad Aizat Afiq (2018) Factors influence attitude towards online shopping of MiCoST students / Muhammad Aizat Afiq Abd Jalil. [Student Project] (Unpublished)

Abd Rani, Halymatun Sa'adiah (2018) Factor that influences the acceptance of halal cosmetic products: a study on consumers in Klang Valley / Halymatun Sa'adiah Abd Rani. [Student Project] (Unpublished)

Abdul Jalal, Aida Farrah (2001) Member's awareness on EPF withdrawal schemes / Aida Farrah Abdul Jalal. [Student Project] (Unpublished)

Abdulghani Almowalad, Areeg (2018) The extension of Technology Acceptance Model (TAM): effects of social media, facilitating conditions and perceived risk in online purchase in Saudi Arabia / Areeg Abdulghani Almowalad. In: The Doctoral Research Abstracts. IGS Biannual Publication, 13 (13). Institute of Graduate Studies, UiTM, Shah Alam.

Abdullah, Siti Fariedah (2015) Celebrity impact on young adults purchasing Behaviour / Siti Fariedah Abdullah. [Student Project] (Unpublished)

Abdullah, Hasan and Wahab, Samsudin and Shahibi, Mohd Sazili and Malim, Muhammad Rozi and Ali, Juwahir (2013) Model Integrasi Indeks Utama Prestasi (MIIUPA-KPIAs) Agensi Payung Industri Homestay Melayu Malaysia / Hasan Abdullah ... [et al.]. Jurnal Pemikiran dan Kepimpinan Melayu. pp. 53-71. ISSN 2289-5744

Abdullah, Marliany (2018) Factors that influenced consumer acceptance towards online shopping behaviour among employees in Majlis Perbandaran Hang Tuah Jaya Melaka / Marliany Abdullah. [Student Project] (Unpublished)

Abdullah, Nur Syafatin (2019) Factors influencing the intention to use Grab services in Malaysia / Nur Syafatin Abdullah. [Student Project] (Unpublished)

Abu Bakar, Mohd Hafizuddin (2018) The determinants of muslim purchase intention towards the non-muslim halal packaged food manufacturer in Klang Valley / Mohd Hafizuddin Abu Bakar. [Student Project] (Unpublished)

Agiu, Vaneitta (2020) Determinants influence in intention to purchase healthy food among consumer in Melaka / Vaneitta Agiu. [Student Project] (Unpublished)

Ali, Siti Meriam and Harun, Etty Harniza and Abdul Jalil, Muna and Mohamed Salleh, Musdiana (2011) Consumers’ purchase intention towards organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ...[et al.]. [Research Reports] (Unpublished)

Ali, Siti Meriam and Shaharudin, Mohd Rizaimy and Anuar, Azyyati (2013) Predictors of career success: a study among academic staff in northern region, Malaysia / Siti Meriam Ali, Mohd Rizaimy Shaharudin, Azyyati Anuar. [Research Reports] (Unpublished)

Aminudin, Anis Adilah (2020) Deteminants affecting the usage of halal cosmetics among millennial in Melaka / Anis Adilah Aminudin. [Student Project] (Unpublished)

Ashaari Azman, Puteri Ili Nur Aliaa (2007) Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman. [Student Project] (Unpublished)

Atan, Nur Nadiah and Saimi, Siti Talha (2013) Factors of customer behaviours towards internet banking among Johor Corporation employees / Nur Nadiah Atan and Siti Talha Saimi. [Student Project] (Unpublished)

Awang, Zaimatul (2013) Shopping mall attractiveness: consumers decision towards the selection of shopping mall / Zaimatul Awang. Masters thesis, Universiti Teknologi MARA.

Azmi, Muhamad Azhar Parid (2007) The contribution of product strategy towards readers' acceptance of the New Straits Times / Muhamad Azhar Parid Azmi. [Student Project] (Unpublished)

B

Bakri, Siti Zubaidah (2007) Service quality factors effecting customer's behavioral intentions towards Selesa Beach Resort, Port Dickson / Siti Zubaidah Bakri. [Student Project] (Unpublished)

Baharudeen, Abdul Faris (2015) Stress level among nurses at Batu Pahat / Abdul Faris Baharudeen. [Student Project] (Unpublished)

Badrul Hisham, Nurdiyana Madihah (2019) Factors influencing customers purchase intention towards organic food in Malaysia / Nurdiyana Madihah Badrul Hisham. [Student Project] (Unpublished)

Bakeri, Ainiwati (2009) Customer loyalty: an exploration of the relationship between service quality and customer intent to return / Ainiwati Bakeri. [Student Project] (Unpublished)

Baharun, Muhammad Nasrun Syahmi (2019) Behavioural intention towards online grocery services in Melaka / Muhammad Nasrun Syahmi Baharun. [Student Project] (Unpublished)

Bachok @ Akib, Muhammad Nur Akmal (2018) Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib. [Student Project] (Unpublished)

Badrul Hisham, Muhammad Ikram (2018) Factors influencing consumer electronic word-of-mouth intention among Gen-Y towards travel destination / Muhammad Ikram Badrul Hisham. [Student Project] (Unpublished)

Bansan, Muhammad Amirul Shafik (2019) Malaysian consumers’ preferences in purchasing pineapples: a case study in Jasin, Melaka / Muhammad Amirul Shafik Bansan. [Student Project] (Unpublished)

Bakarudin, Nur Liyana (2015) Factors affecting consumer purchase intention: a survey of young adults on international cosmetic brands in Kuala Lumpur, Malaysia / Nur Liyana Bakarudin. [Student Project] (Unpublished)

Balakrishnan, Bamini KPD and Lee, Samuel and Md.Shuaib, Azlinda Shazneem and Marmaya, Najihah Hanisah (2011) Brand personality : a research on Malaysian consumers' perception of Starbucks Coffee outlet / Bamini KPD Balakrishnan ... [et al.]. Social and Management Research Journal, 8 (2). pp. 29-36. ISSN 1675-7017

C

Che Hashim, Ahmad Zahim (2010) The effectiveness of promotional tools in enhancing customer awareness of Celcom (Malaysia) Berhad / Ahmad Zahim Che Hashim. [Student Project] (Unpublished)

Che Min, Nuradlina (2006) Determining the factors that influence the sales volume: a case study of MVBD, Menara Kuala Lumpur / Nuradlina Che Min. [Student Project] (Unpublished)

D

Dahari, Mohd Azif Fahmi and Zuhairi, Nurul Adibah Izza (2016) Preferences towards international luxury apparels among Generation Y from the perspective of the university students / Mohd Azif Fahmi Dahari and Nurul Adibah Izza Zuhairi. [Student Project] (Unpublished)

Danylchuk, Karen E. and Sit, David C. (2005) Brand awareness, brand preference, and brand loyalty of sport apparel amongst select ethnic groups / Karen E. Danylchuk and David C. Sit. Malaysian Journal of Sport Science and Recreation, 1 (1). pp. 65-94. ISSN 1823-3198

E

Eshak, Siti Fatimah (2018) Acceptance level of consumers towards genetically modified food: a review / Siti Fatimah Eshak. [Student Project] (Unpublished)

H

Hanizam, Hani Muhammad Hilmi (2019) Factor influencing customer to choose mamak stall or restaurant as preferable restaurant / Hani Muhammad Hilmi Hanizam. [Student Project] (Unpublished)

Hashim, Nor Hashima and Yahya, Wan Kalthom and Asrul, Siti Aisyah (2018) Ethnicity, social influence, eco-label and purchase intention of consumers of green home electronic products / Nor Hashima Hashim, Wan Kalthom Yahya and Siti Aisyah Asrul. Social and Management Research Journal, 15 (2). pp. 47-63. ISSN 1675-7017

Hassan, Khairunnisa (2011) The determinants of consumer acceptance on accessibility towards internet banking in Malaysia / Khairunnisa Hassan. [Student Project] (Unpublished)

Hashim, Syahirah Maimunah (2019) Factors that affect the intention to purchase branded counterfeit products among students in UiTM Kampus Bandaraya Melaka / Syahirah Maimunah Hashim. [Student Project] (Unpublished)

Hilmi, Siti Aishah (2018) Factors that influence muslims purchase intention on halal bakery products / Siti Aishah Hilmi. [Student Project] (Unpublished)

Halid, Khairunnisa (2006) A study on factors that affect the customer usage of KTM Berhad intercity train services / Khairunnisa Halid. [Student Project] (Unpublished)

Harith, Muhammad Farid (2014) A study on the factors affecting customer’s confidence towards product with Halal logo / Muhammad Farid Harith. [Student Project] (Unpublished)

Hashim, Ahmad Ezanee and Ismail, Faridah and Akida, Murni and Isnin, Zarina and Natasha, Khalil and Abdul Rahim, Mardhati (2011) Disabled facilities in shopping malls: Malaysian perspective / Ahmad Ezanee Hashim ... [et. al]. Business and Management Quarterly Review (BMQR), 2 (4). pp. 56-64. ISSN 2180-2777

Hashim, Nur Hidayatul Hidayu and Zainal Abidin, Nurul Hazwani (2014) The determinants of consumer’s intention on purchasing houses in Seremban, Negeri Sembilan / Nur Hidayatul Hidayu Hashim and Nurul Hazwani Zainal Abidin. [Student Project] (Unpublished)

Hashim, Nur Maizatul Syuhada (2015) Study on purchase intention of young generation towards private brand products / Nur Maizatul Syuhada Hashim. [Student Project] (Unpublished)

Hashim, Rahmat and Karuthan, Chinna and Mukesh, Kumar (2009) Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 1 (3). pp. 1-20. ISSN 2590-3837

Hizam, Nurhafiza (2015) A study of factors that influence customer satisfaction in Islamic banking / Nurhafiza Hizam. [Student Project] (Unpublished)

I

Ishar, Siti Aishah (2018) The attitude towards online shopping among student of Universiti Teknologi MARA Kampus Bandaraya Melaka / Siti Aishah Ishar. [Student Project] (Unpublished)

Isa, Rafidah (2007) Customers' awareness towards products offered by Budayatama Corporation Sdn Bhd / Rafidah Isa. [Student Project] (Unpublished)

Ishak, Muhammad Hanif (2018) Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Jasin, Melaka / Muhammad Hanif Ishak. [Student Project] (Unpublished)

Ismail, Nurul Syafiqah (2019) Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail. [Student Project] (Unpublished)

Ismon, Ameerah (2011) Determinants of building customer loyalty in D’impian Inn Hotel Parit Raja / Ameerah Ismon. [Student Project] (Unpublished)

Idris, Nurfazliana (2018) Factors influencing consumer behavior towards luxury brands: a study among International Business Students of UiTM Malacca City Campus / Nurfazliana Idris. [Student Project] (Unpublished)

Ismail, Mahadzir and Md Salleh, Arifin and Abdul Rasool, Mohamad Saladin and Wan Mustapha, Wan Norliza (1997) Kesan kempen inflasi sifar terhadap gelagat pengguna di Negeri Melaka / Mahadzir Ismail...[et.al]. [Research Reports] (Unpublished)

Ismail, Siti Rohani (2018) The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail. Degree thesis, Universiti Teknologi MARA, Melaka.

Ismail, Faraeza (2003) An element contribute to customer satisfaction and dissatisfaction towards the new non-billing system provided by Tenaga Nasional Berhad / Faraeza Ismail. [Student Project] (Unpublished)

Ithnin, Muhammad Nazirul Syafiq (2018) Factors that influence customers' preferences to choose Islamic pawn broking in rural area / Muhammad Nazirul Syafiq Ithnin. [Student Project] (Unpublished)

Ibrahim, Ema Izzaila (2010) Agents’ & vendors’ satisfaction toward distribution services at Utusan Melayu (M) Berhad/ Ema Izzaila Ibrahim. [Student Project] (Unpublished)

Ibrahim, Mohammad Ariff (2006) Service quality: evaluation on transaction services in Tabung Haji Banda Kaba, Melaka / Mohammad Ariff Ibrahim. [Student Project] (Unpublished)

Ismail, Mohammad Norazham (2006) The contribution and significance of product strategy towards consumer acceptance: a case study of JKING Sdn. Bhd. in Johor Bahru / Mohammad Norazham Ismail. [Student Project] (Unpublished)

J

Jamaludin, Siti Ainun Mardiah (2008) Tenants satisfaction towards the facilities provided by Technology Park Malaysia / Siti Ainun Mardiah Jamaludin. [Student Project] (Unpublished)

Jamaludin, Nurul Hidayah (2008) Factor affecting customer loyalty toward organizing an event at Melaka Stadium Corporation / Nurul Hidayah Jamaludin. [Student Project] (Unpublished)

Johari, Nurul Filza Irdina (2018) Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari. [Student Project] (Unpublished)

Jalaluddin, Abu Izzat (2014) Factors that influence consumer purchasing behavior using guerrilla marketing approach / Abu Izzat Jalaluddin. [Student Project] (Unpublished)

Jamari, Shahrul Ridzuan (2018) The impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector / Shahrul Ridzuan Jamari. [Student Project] (Unpublished)

Jamaluddin, Abdul Azim (2019) A study on consumer’s purchase intention among millenials towards smartphones brand from China in Malacca / Abdul Azim Jamaluddin. [Student Project] (Unpublished)

Jaafar, Muhammad Arif (2019) Dimensions influencing service quality of Arabic restaurant towards customer satisfaction in Selangor / Muhammad Arif Jaafar. [Student Project] (Unpublished)

Jaafar, Muhammad Firdaus (2018) Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Melaka Tengah, Melaka / Muhammad Firdaus Jaafar. [Student Project] (Unpublished)

Jamal, Chatila @ Nur Asyhikin (2007) Customer satisfaction towards Lekor Shop product: research on end users of Menara TM / Chatila @ Nur Asyhikin Jamal. [Student Project] (Unpublished)

Jamaludin, Mohd Fazil and Mohammed Shobri, Nordiyana and Mohammad, Azlyantiny (2013) The relationship between fun at work and work engagement / Mohd Fazil Jamaludin, Nordiyana Mohammed Shobri, Azlyantiny Mohammad. [Research Reports] (Unpublished)

Jamaludin, Nur Shazlin (2011) A study on the effectiveness of online banking services in Malacca / Nur Shazlin Jamaludin. [Student Project] (Unpublished)

Johari, Nurul Afifah Aniqah (2020) The impact of customers interaction on social media towards brand awareness among students UiTM Cawangan Melaka Kampus Alor Gajah / Nurul Afifah Aniqah Johari. [Student Project] (Unpublished)

Junit, Mohd Norman and Azaman, Mohammad Harith (2016) To study the relationship between service quality and customer satisfaction of Y- Centre / Mohd Norman Junit and Mohammad Harith Azaman. [Student Project] (Unpublished)

K

Kamarudin, Rahah (2006) The customer awareness towards marketing campaign of Denai Alam Residentials in Shah Alam / Rahah Kamarudin. [Student Project] (Unpublished)

Kamaruddin, Muhammad Shahrul Zawawi and Ja’apar, Muhamad Hafizuddin (2014) Factor that influences customers’ perception towards Islamic banking facilities / Muhammad Shahrul Zawawi Kamaruddin and Muhamad Hafizuddin Ja’apar. [Student Project] (Unpublished)

Kassim, Mohd Shazlan Shah and Borhannuddin, Muhammad Hanif (2015) Customer acceptance on affordable housing by PR1MA / Mohd Shazlan Shah Kassim and Muhammad Hanif Borhannuddin. [Student Project] (Unpublished)

Kamarulzaman, Nur Izzati (2020) Determinants of purchasing intention on e-ticketing system among working adults in Malaysia / Nur Izzati Kamarulzaman. [Student Project] (Unpublished)

Kassim, Hamidah (2004) Towards delighting your customer / Hamidah Kassim. Info PinTAR (2). pp. 1-10. ISSN 1675-9907

Kerma, Muhammad Irsyanuddin (2018) Acceptance and use of E-Government services among employees in government high education institution in Jalan Hang Tuah / Muhammad Irsyanuddin Kerma. [Student Project] (Unpublished)

Khan, Bilal Mustafa (2009) A cross cultural examination of brand equity and its constructs : a SEM approach using second order factor analysis / Bilal Mustafa Khan. Journal of International Business, Economics and Entrepreneurship (JIBE), 14 (1). pp. 57-81. ISSN 0128-7494

M

Mohd Muslim, Najuwa Aqilah (2018) Factors affecting acceptance of “Bring Your Own Device” (BYOD) policy at HeiTech Padu Berhad / Najuwa Aqilah Mohd Muslim. [Student Project] (Unpublished)

Mohd Hatta, Siti Fairuz (2018) Factors influencing customer loyalty in choosing Goodhope Hotel Johor Bahru / Siti Fairuz Mohd Hatta. [Student Project] (Unpublished)

Mahmood, Mohd Wahyuddin (2008) Comparative measurement of customer satisfaction based on their expectation and perceived value towards Bayo service / Mohd Wahyuddin Mahmood. [Student Project] (Unpublished)

Mustafa Ferkeri, Muslihah (2007) Adding customer value in service quality in automotive assemble company / Muslihah Mustafa Ferkeri. [Student Project] (Unpublished)

Mohd Hassan, Normala (2007) Reader’s satisfaction level towards The Star printed newspaper / Normala Mohd Hassan. [Student Project] (Unpublished)

Md.Shukri, Nur Izzatul (2008) The level of customer satisfaction towards service quality provided by IBFIM / Nur Izzatul Md.Shukri. [Student Project] (Unpublished)

Mohd Rohari, Mohd Sharizami (2018) Impact of branding on consumer buying behavior towards Samsung Smart Phone / Mohd Sharizami Mohd Rohari. [Student Project] (Unpublished)

Mohd. Yusof, Jamaliah and Musa, Rosidah and Abd Rahman, Sofiah (2010) Explaining store behavioral loyalty: the antecedents and roles of store image, self-image, and social and environment image in the fashion industry / Jamaliah Mohd. Yusof, Prof. Madya Dr. Rosidah Musa and Prof. Madya Dr. Sofiah Abd Rahman. [Research Reports] (Unpublished)

Meor Sepli, Nurdalila (2017) Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli. Degree thesis, Universiti Teknologi MARA, Melaka.

Mohd Amran, Ainaa Nadia (2007) Customer perception and satisfaction: eServices quality by MYSPEED to JPJ users / Ainaa Nadia Mohd Amran. [Student Project] (Unpublished)

Mohamad, Aini Tasnim (2008) Servicescape factors affecting level of customer satisfaction toward Melaka Sentral Sdn Bhd (MSSB) / Aini Tasnim Mohamad. [Student Project] (Unpublished)

Mohd Yasin, Munira (2007) Examining the level of service quality towards customer satisfaction at Melaka Stadium Corporation / Munira Mohd Yasin. [Student Project] (Unpublished)

Mohamed Aris, Fathilah (2007) Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris. [Student Project] (Unpublished)

Mohd Alias, Noor Shazila (2006) The impact of TMpoint service quality on the customer satisfaction at TMpoint Setapak / Noor Shazila Mohd Alias. [Student Project] (Unpublished)

Mohamed Tajuddin, Fatimah (2007) The determinants of the customer's satisfaction towards Amassurance Berhad Sungai Petani / Fatimah Mohamed Tajuddin. [Student Project] (Unpublished)

Md Isa, Siti Roodeeyah (2004) The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa. [Student Project] (Unpublished)

Mohd Wahid, Siti Daleela (2006) Customer frustration incident and frustration behavior for priority plus program at Concorde Hotel Shah Alam / Siti Daleela Mohd Wahid. [Student Project] (Unpublished)

Mohd Zulkepli, Mohamad Zulfadzlie (2018) The study of consumer’s behavior and perception in purchasing rice: case at Jasin, Melaka / Mohamad Zulfadzlie Mohd Zulkepli. [Student Project] (Unpublished)

Mohamad Ramli, Rashidah (2006) Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli. [Student Project] (Unpublished)

Md Tahir, Nur Nazariah (2014) Customer preferences on master bedroom furniture / Nur Nazariah Md Tahir. [Student Project] (Unpublished)

Masrek, Mohamad Noorman and Ahmad Uzir, Nora'ayu and Khairuddin, Irni Eliana (2013) Antecedents and impacts of trust in mobile transactions: a case study of Malaysian consumers / Mohamad Noorman Masrek, Nora'ayu Ahmad Uzir and Irni Eliana Khairuddin. [Research Reports] (Unpublished)

Mad Daud @ Ajamain, Ermawati (2018) Factors influencing consumers’ online booking intention on hotel rooms / Ermawati Mad Daud @ Ajamain. [Student Project] (Unpublished)

Mazridzuan, Muhammad Arif Azim (2018) A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan. [Student Project] (Unpublished)

Mohd Sazali, Muhammad Yusaid (2019) Study of customer purchase intention towards green cars in Malaysia / Muhammad Yusaid Mohd Sazali. [Student Project] (Unpublished)

Mahmud Hishamuddin, Hanisah (2019) Factors influencing green purchase intention among working consumers in Petaling Jaya, Selangor / Hanisah Mahmud Hishamuddin. [Student Project] (Unpublished)

Megat Nor Mazlan, Puteri Aliah Athirah (2019) Factors affecting the purchase of green products among the selected millennials in Melaka / Puteri Aliah Athirah Megat Nor Mazlan. [Student Project] (Unpublished)

Mohd Amin, Ainur Rahmah and Mohd Mokhtar, Nurul Natashaina (2014) Factors that have influence customer acceptance towards mobile marketing / Ainur Rahmah Mohd Amin and Nurul Natashaina Mohd Mokhtar. [Student Project] (Unpublished)

Md Azam, Fadzillah Elliani (2010) Customer preferences in selecting insurance company through insurance brokers (Eastgate Insurance Brokers Sdn.Bhd) / Fadzillah Elliani Md Azam. [Student Project] (Unpublished)

Mohd Nor, Hafizah (2009) Factors influence customer acceptance towards food biotechnology product / Hafizah Mohd Nor. [Student Project] (Unpublished)

Musleh, Juhari (2010) Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh. [Student Project] (Unpublished)

Mohd Yahya, Khairil Imran (2009) Promotional strategies towards incerasing the customer awareness in Kazzponic Sdn Bhd in Malacca / Khairil Imran Mohd Yahya. [Student Project] (Unpublished)

Mat Zain, Maizatul Akmaliah (2009) The using of marketing elements to create customer awareness towards insurance: a study of Maktab Rendah Sains Mara (MRSM) teachers in Melaka / Maizatul Akmaliah Mat Zain. [Student Project] (Unpublished)

Mohd Nazmi, Fauziana (2010) The factors of consumer behavior when purchasing unit trust fund / Fauziana Mohd Nazmi. [Student Project] (Unpublished)

Mohd. Isa, Hamidah and Sa’ad, Siti Nur Fathiyah (2014) A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad. [Student Project] (Unpublished)

Muhamat, Mastura (2011) The level of consumers awareness on internet banking / Mastura Muhamat. [Student Project] (Unpublished)

Md Othman, Mohamed Noor Hafidz (2011) A study on factors in term of consumer behavior in buying residential property in Johor Bahru, Johor / Mohamed Noor Hafidz Md Othman. [Student Project] (Unpublished)

Mustaffa, Mohammad Zahid (2010) Level of customer acceptance on unit trust among Scope International (M) Sdn Bhd employee and resident around Bukit Jalil area / Mohammad Zahid Mustaffa. [Student Project] (Unpublished)

Mohamed Eusop, Muhammad Ekhsan (2011) The satisfaction of Takaful customer towards the services provided by the Takaful operators / Muhammad Ekhsan Mohamed Eusop. [Student Project] (Unpublished)

Mohd Rusli, Nur Hidayah (2014) Factors affecting customer preferences in Islamic banking products and services / Nur Hidayah Mohd Rusli. [Student Project] (Unpublished)

Md Zain, Maslia (2018) Awareness of muslim consumer toward halal foods / Maslia Md Zain. [Student Project] (Unpublished)

Mohd Yunus, Muhammad Ammar Syafiq (2015) Customer preferences on high rise residential: The Mahogany Park Apartment / Muhammad Ammar Syafiq Mohd Yunus. [Student Project] (Unpublished)

Muhamad Hassim, Mohd Hashimi (2006) Customer satisfaction and perception towards service quality: a case study of Cognis Oleochemicals in Malaysia / Mohd Hashimi Muhamad Hassim. [Student Project] (Unpublished)

Mohd ZukiNur Fazliana Mohd Zuki, Nur Fazliana (2008) Customers' perceptions towards Mid Valley Megamall's servicescapes in 2008 / Nur Fazliana Mohd Zuki. [Student Project] (Unpublished)

Mohamad Fauzi, Nur Farahin (2018) Factors influencing halal awareness on food consumptions among Muslim consumers in Malaysia / Nur Farahin Mohamad Fauzi. [Student Project] (Unpublished)

Mohd Rafie, Nur Atiqah (2019) Factors influencing impulse buying behavior towards self care products / Nur Atiqah Mohd Rafie. [Student Project] (Unpublished)

Mohd Sait, Ain Syuhadah (2019) Factors influencing intention of Muslim consumer to purchase Halal cosmetic product / Ain Syuhadah Mohd Sait. [Student Project] (Unpublished)

Mohamed Mansor, Mohammad Fadly (2007) Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor. [Student Project] (Unpublished)

Mansor, Munirah Shafiqah (2017) Factors that influence the customers towards the selection in Islamic home financing: a case study in Selangor / Munirah Shafiqah Mansor. [Student Project] (Unpublished)

Mohamad, Ahmad Zahrisy Sufian (2012) Identifying customers trust towards E-banking transaction: a study in CIMB bank Kuala Lumpur / Ahmad Zahrisy Sufian Mohamad. [Student Project] (Unpublished)

Mohamad Aswad, Fatin Nur Atiqah (2019) Influence of service quality and role of value for money towards customer satisfaction of Air Asia Airlines / Fatin Nur Atiqah Mohamad Aswad. [Student Project] (Unpublished)

Mohd Yusoff, Siti Nurul Suraya and Ismail, Nor Emira and Harun, Norfaraliza (2018) Influence of social media towards customer purchase intention: case of Nissan Malaysia passenger vehicle / Siti Nurul Suraya Mohd Yusoff, Nor Emira Ismail and Norfaraliza Harun. [Student Project] (Unpublished)

Mohd Fauzi, Nazatul Suzana (2019) Intention to buy Halal food product from Non-Muslim manufacturer among Muslims in Selangor / Nazatul Suzana Mohd Fauzi. [Student Project] (Unpublished)

Mohamad, Mohd Faizal (2007) Lembaga Tabung Haji (TH): relationship between encouragement rewards scheme for Malaysia's school with customer behavior / Mohd Faizal Mohamad. [Student Project] (Unpublished)

Mustafar, Mohd Zaid and Taqiuddin Mohamad, Mohammad (2018) Model gelagat pengguna Muslim: analisa perspektif sarjana ekonomi Islam / Mohd Zaid Mustafar dan Mohammad Taqiuddin Mohamad. e-Journal of Islamic Thought and Understanding (e-JITU), 1 (1). pp. 74-88. ISSN 2006-9617

Md. Ali, Norehan (2005) Product quality: a study on improving the quality of Agromas product offered by Federal Agricultural Marketing Authority, Melaka / Norehan Md. Ali. [Student Project] (Unpublished)

Miat, Mohd Aliff Farhan and Farhan, Mohd Aliff (2014) Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri. [Student Project] (Unpublished)

Mustapa, Mimi Zelia (2002) Study on the impact of the promotions towards customer acceptance the Mayban financial hire purchase: case study analysis in MBF Mentakab Pahang / Mimi Zelia Mustapa. [Student Project] (Unpublished)

Mohd Ajid, Noradibah (2008) Understanding the gap analysis towards quality services provided by AWC Facility Solutions Berhad / Noradibah Mohd Ajid. [Student Project] (Unpublished)

Mat Amin, Noor Hidayah (2017) The factors that influencing credit card usage among Islamic banking customer a case study in Temerloh / Noor Hidayah Mat Amin. [Student Project] (Unpublished)

Mohayyaddin Abdul Kader, Farith Azizi (2018) The impact of celebrity endorsement on customers buying behaviour towards millennials in Melaka Tengah / Farith Azizi Mohayyaddin Abdul Kader. [Student Project] (Unpublished)

Mohd Nasir, Nurul Syafika (2018) The relationship of brand image and service quality on student loyalty: a case of MY-K, KKTM Sri Gading / Nurul Syafika Mohd Nasir. [Student Project] (Unpublished)

Mohamad Amin, Siti Zarina (2004) A study on factor that influence customer satisfaction toward quality services provided by Tabung Haji, Tanjong Karang, Selangor / Siti Zarina Mohamad Amin. [Student Project] (Unpublished)

Mohamed Yazid, Norazah (2007) A study on relationship between service quality and customer satisfaction: a case study of Melaka International Trade Centre (MITC) / Norazah Mohamed Yazid. [Student Project] (Unpublished)

Mohd Rashid, Nur Syakira (2018) A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid. Degree thesis, Universiti Teknologi MARA, Melaka.

Mohd, Muhammad Sufian (2015) The usage of Islamic banking products among customers at Bank Rakyat Jalan Hang Tuah Melaka / Muhammad Sufian Mohd. [Student Project] (Unpublished)

Mandau, Jerry (2015) Factors influencing buying behaviours of counterfeit products among youths / Jerry Mandau. [Research Reports] (Unpublished)

Masrul, Mashanim (2007) Customers' perception towards the programs conducted by Majlis Tindakan Ekonomi dan Sosial Bumiputera Melaka / Mashanim Masrul. [Student Project] (Unpublished)

Mat Sakim, Harsa Ardila (2006) Factors influencing consumer's purchase for electrical appliances with SIRIM certification mark / Harsa Ardila Mat Sakim. [Student Project] (Unpublished)

McKay, Sandra and Tate, Uday and Blalock, Mary (2002) A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock. Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (1). pp. 183-202. ISSN 0128-7494

Md.Zamri, Nur Mahsuri (2009) The relevant of hydroponic system in our country toward customer perspective / Nur Mahsuri Md.Zamri. [Student Project] (Unpublished)

Misran, Ain Nabila and Norjai, Farah Syahidah (2016) The influences of electronic word of mouth towards consumer purchasing behavior / Ain Nabila Misran Farah and Syahidah Norjai. [Student Project] (Unpublished)

Mobil, Shahira Shahina and Kasuma, Jati and Adenan, Mohd Amirul and Mejri, Norazimah and Rajan, Rohanna (2019) Influence of perceived quality and self-esteem on women’s purchase intention: Luxury makeup brands / Shahira Shahina Mobil … [et al.]. Journal of International Business, Economics and Entrepreneurship (JIBE), 4 (2). pp. 73-79. ISSN 2550-1429

Mohamad, Khairunnisa (2011) Factors contribute to customer awareness towards Takaful Mesra product at Etiqa Insurance and Takaful Seremban Branch / Khairunnisa Mohamad. [Student Project] (Unpublished)

Mohamad Jaapar, Mohd Shafiq (2008) Consumer awareness towards promotional strategies implemented by FAMA in Melaka / Mohd Shafiq Mohamad Jaapar. [Student Project] (Unpublished)

Mohamad Yunus, Noor’ain and Mat Som, Rohana and Abdul Majid, Afiza and Ungku Abdul Aziz, Ungku Munirah and Mohd Abas, Mohd Khalid (2018) Generation Y Purchase Intention of Personal Care Products: The Influence of Attitude, Subjective Norms and Perceived Behavioural Control / Noor’ain Mohamad Yunus, Rohana Mat Som, Afiza Abdul Majid, Ungku Munirah Ungku Abdul Aziz, Mohd Khalid Mohd Abas. Journal of International Business, Economics and Entrepreneurship (JIBE), 3 (2). pp. 30-36. ISSN 2550-1429 (Submitted)

Mohamed Nazaruddin, Nazwa Nurshahida (2019) Factors influencing consumer’s impulse purchase behaviour among Faculty of Business and Management students in UiTM Cawangan Melaka Kampus Bandaraya Melaka / Nazwa Nurshahida Mohamed Nazaruddin. [Student Project] (Unpublished)

Mohamed Sapari, Jamal and Hamid, Mohamad Haikal Syamir (2014) Determinants of hypermarket selection decision: A study at Mydin MITC Hypermarket Ayer Keroh, Melaka / Jamal Mohamed Sapari and Mohamad Haikal Syamir Hamid. [Student Project] (Unpublished)

Mohammed Shaed, Munirah and Tamby Chik, Chemah and Aini, Noorsyamimi and Nongchik, Nurulhuda (2015) The influence of sound and vision in sensory marketing towards customer purchasing behaviour in institutional foodservice / Munirah Mohammed Shaed ... [et al.]. Journal of Tourism, Hospitality & Culinary Arts, 7 (2). ISSN 1985-8914

Mohd Abbas, Nur Nadiah (2010) Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas. [Student Project] (Unpublished)

Mohd Noor, Mohd Syazwan (2020) The determinant of a mobile wallet intention among consumers / Mohd Syazwan Mohd Noor. [Student Project] (Unpublished)

Mohd Salleh, Siti Hajar (2006) The effectiveness of new revamp of Harian Metro at Klang Valley: Readers' perception and acceptance / Siti Hajar Mohd Salleh. [Student Project] (Unpublished)

Mohd Saufi, Fara Elani (2009) Study the effect of relationship marketing of the future consumer behavioral intention to use the company service: GIG Technology Holdings Sdn Bhd / Fara Elani Mohd Saufi. [Student Project] (Unpublished)

Mohd Suharman, Nur Iman (2020) Impact of social media advertising on consumer buying behaviour among millennial women / Nur Iman Mohd Suharman. [Student Project] (Unpublished)

Mohd Yonan, Khairul (2006) A study of factors in influencing demands towards national car model in Malaysia: An Empirical Study From 1990- 2004 / Khairul Mohd Yonan. [Student Project] (Unpublished)

Mohd Zahari, Ahmad Suffian and Abdul Rahman, Baharom and Othman, Abdul Kadir and Raja Baniamin, Raja Mariam (2014) The role of customer knowledge management towards organizational performance / Ahmad Suffian Mohd Zahari … [et al.]. Journal of Information and Knowledge Management (JIKM), 4 (1). pp. 151-170. ISSN ISSN:2231-8836 ; E-ISSN:2289-5337

Mohd Zulkifli, Muhammad Zul Fathi (2020) A study on factor influencing purchase intention of smartphone among university students in Melaka / Muhammad Zul Fathi Mohd Zulkifli. [Student Project] (Unpublished)

Mu'az, Zahratie (2018) Non-muslim consumers' perception toward purchasing halal food products in Ampang, Selangor / Zahratie Mu'az. [Student Project] (Unpublished)

Muda, Mazzini (2014) Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 5 (5). Institute of Graduate Studies, UiTM, Shah Alam.

Musa, Rosidah and Samad, Sarminah (2005) Exploring the role of trust in the satisfaction - loyalty link : empirical evidence from a follow-up study / Rosidah Musa and Sarminah Samad. Social and Management Research Journal, 2 (2). pp. 121-133. ISSN 1675-7017

Mustaffa, Abaidullah (2018) Attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / Abaidullah Mustaffa. In: The Doctoral Research Abstracts. IGS Biannual Publication, 13 (13). Institute of Graduate Studies, UiTM, Shah Alam.

N

Nordin, Norfariza (2006) Consumers' acceptance of locally produced snack-Agromas (chip ubi kayu) / Norfariza Nordin. [Student Project] (Unpublished)

Nawawi, Sulaiman (2018) Applying decomposed theory of planned behaviour (DTPB) in predicting individual's intention to purchase halal personal care products: The moderating role of spiritual intelligence / Sulaiman Nawawi. In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

Nordin, Arsyad (2012) Usage factors for phone application among Generation-Y in UiTM Malacca City Campus / Arsyad Nordin. [Student Project] (Unpublished)

Nor Mohamed Zailani, Hanis and Shahran, Muhamad Ziqrul Haqeem (2014) Factors influence spontaneous buying behavior toward perfume product / Hanis Nor Mohamed Zailani and Muhamad Ziqrul Haqeem Shahran. [Student Project] (Unpublished)

Naim, Noor Aznina (2006) The factors that contribute to customer retention for Chevrolet in DRB-Hicom Berhad / Noor Aznina Naim. [Student Project] (Unpublished)

Noorham, Nareesa and Syed Anuar, Sharifah Nurafizah and Guliling, Hasnawati (2020) The practices of local cosmetic product on the customer loyalty among Malaysian youth / Nareesa Noorham, Sharifah Nurafizah Syed Anuar and Hasnawati Guliling. ESTEEM Journal of Social Sciences and Humanities, 5. pp. 1-10. ISSN 2600-7274

Nordin, Nurliana Amira (2015) Factors influence customers’ acceptance towards Islamic pawn broking (Ar Rahnu): a study at Koperasi Permodalan Felda (KPF) / Nurliana Amira Nordin. [Student Project] (Unpublished)

Norizan, Amirul Asyraf (2017) A study on hazard of EMF caused by cellular phone and tablet on children awareness in Malaysia / Amirul Asyraf Norizan. [Research Reports] (Unpublished)

O

Omar, Siti Nazirah (2006) Relationship between customer satisfaction and loyalty towards ASNB services in Kuala Lumpur / Siti Nazirah Omar. [Student Project] (Unpublished)

Osman, Afiqah Izzati (2015) A study on effects of service quality dimension towards customer satisfaction in Z Rich Corporation Sdn Bhd / Afiqah Izzati Osman. [Student Project] (Unpublished)

Omar, Nur Farhana (2018) Effect of promotion factors toward the level of customer awareness of REMIX magazine published by Utusan Melayu (Malaysia) Berhad at Bandar Baru Bangi in year 2008 / Nur Farhana Omar. [Student Project] (Unpublished)

Omar, Nor Hashimah (2005) Effectiveness of the corrective and preventive action program made by Oleochemicals (M) Sdn Bhd towards customer complaint under company product / Nor Hashimah Omar. [Student Project] (Unpublished)

O. Tasie, George (2002) Customer perception about quality of service : the case of Vietnamese and Australian managers / George O. Tasie. Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (1). pp. 109-126. ISSN 0128-7494

Othman, Zulhan and Mohd Radzi, Salleh and Mohd Hanafiah, Mohd Hafiz (2014) Customer behavioral intention: Influence of service delivery failures and perceived values in Malay restaurants / Zulhan Othman, Salleh Mohd Radzi and Mohd Hafiz Mohd Hanafiah. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 6 (1). ISSN 1985-8914

R

Rozlee, Muhammad Syauqi (2018) Factor affecting the customer intention to purchase online / Muhammad Syauqi Rozlee. [Student Project] (Unpublished)

Ramli, Mohd Harith (2007) The factors that influencing customer behavior on servicescape offered by Mutiara Johor Bahru / Mohd Harith Ramli. [Student Project] (Unpublished)

Radzuan, Mohd Redza Nizam (2008) Customer satisfaction toward Sahabat EON program / Mohd Redza Nizam Radzuan. [Student Project] (Unpublished)

Rj Ismail, Rj Muhamad Irham (2017) Determinants of consumers’ purchasing behaviours for rice in Rantau Panjang, Kelantan / Rj Muhamad Irham Rj Ismail. [Student Project] (Unpublished)

Roslan, Khairun Aini (2009) Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan. [Student Project] (Unpublished)

Rasuddin, Muhamad Faiez (2017) Consumers’ perception in purchasing cooking palm oil in Bukit Ibam, Muadzam shah, Pahang / Muhamad Faiez Rasuddin. [Student Project] (Unpublished)

Raja Abdullah, Raja Nurul Akhma (2017) Factors influence customers selection criteria towards Islamic Banking / Raja Nurul Akhma Raja Abdullah. [Student Project] (Unpublished)

Rashid, Fahme and Ramly, Nur Wahida (2013) Factors that affect the customer buying behavior towards life insurance among employees at Jabatan Ketua Menteri Melaka / Fahme Rashid and Nur Wahida Ramly. [Student Project] (Unpublished)

Rosman, Siti Najihah (2018) Factors that affecting purchase intention towards skincare products. A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia / Siti Najihah Rosman. [Student Project] (Unpublished)

Raja Shurawardi, Raja Nor Najiha (2011) A study of awareness towards wasiat amongst Bank Rakyat customers / Raja Shurawardi Raja Nor Najiha. [Student Project] (Unpublished)

Ramli, Siti Zulaikha (2006) Corporate reputation: Perspectives of employees in Celcom (M) Berhad / Siti Zulaikha Ramli. [Student Project] (Unpublished)

Rosli, Hafizah and Abd Rahim, Ruslan (2016) A study of the Malaysian youth perception toward 'Muslim Pro' apps through smart phone in Malaysia using technology acceptance model (TAM) / Hafizah Rosli and Ruslan Abd Rahim. In: ISME Colloquium 2016 : Pengukuhan Budi Dan Jati Diri, June 2016, Tanjung Bidara Resort, Melaka.

Rosly, Umi Azmira (2018) Determinants of consumer intention towards halal cosmetic products: the cage of community in Gerik, Perak / Umi Azmira Rosly. Other. Faculty of Business and Management, Segamat, Johor. (Unpublished)

S

Saadon, Noor Syahidah (2008) Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon. [Student Project] (Unpublished)

Sulman, Nurfadhila (2008) Achieving customer satisfaction through teamwork; from the perception of production and material control employees of Toshiba Electronics Malaysia Sdn Bhd / Nurfadhila Sulman. [Student Project] (Unpublished)

Safaruddin, Norfa'izah (2007) Factors that contribute to the effectiveness of Perodua customer retention program / Norfa'izah Safaruddin. [Student Project] (Unpublished)

Shaari, Nurasyikin (2009) A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari. [Student Project] (Unpublished)

Sulong, Anirul Sufiszah (2018) Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong. [Student Project] (Unpublished)

Said Hamzah, Syed Muhamad Anasrullah (2018) Customers’ perception and experience in purchasing local fresh fruits from retail shops in Alor Gajah, Melaka / Syed Muhamad Anasrullah Said Hamzah. [Student Project] (Unpublished)

Salleh, Ibrahim (2017) Consumers’ acceptance toward local produced rice at Seri Mendapat, Jasin, Melaka / Ibrahim Salleh. [Student Project] (Unpublished)

Shahar, Muhammad Syafiq (2011) Determinants that influence customer of Bank Rakyat in selecting Islamic banking / Muhammad Syafiq Shahar. [Student Project] (Unpublished)

Sapian, Muhammad Zahid and Daud, Syuwadah (2015) Exploring the intention to buy Small and Medium Enterprise (SME) product among consumers in Melaka Tengah / Muhammad Zahid Sapian and Syuwadah Daud. [Student Project] (Unpublished)

Supardi, Sulisa (2017) Factors affecting customer's decision in using Tabung Haji ATM services: a case study in Tabung Haji headquarter, Kuala Lumpur / Sulisa Supardi. [Student Project] (Unpublished)

Syed Ahmad Badiuzaman, Syed Muhammad Yusof (2018) Factors influencing consumer’s green purchasing behaviour towards green products in Malaysia / Syed Muhammad Yusof Syed Ahmad Badiuzaman. [Student Project] (Unpublished)

Syed Redhwan, Sharifah La'aiba (2017) Factors influencing the selection of umrah travel agencies in Malaysia / Sharifah La'aiba Syed Redhwan. [Student Project] (Unpublished)

Siliyu, Sarjana (2018) Factors that drive consumers to green purchase intention among UiTM Malacca City Campus students / Sarjana Siliyu. [Student Project] (Unpublished)

Saharon, Mohd Nazrul Ikram (2004) A study on the factor that contribute to the satisfaction of the customer towards the services that is provided by Telekom Malaysia (Seremban Branches) for the C&B (Consumer & Business) Units / Mohd Nazrul Ikram Baharon. [Student Project] (Unpublished)

Sahril, Saidatul Nur Athirah (2020) Consumers’ intention to purchase counterfeit branded goods in Klang Valley / Saidatul Nur Athirah Sahril. [Student Project] (Unpublished)

Saleh, Alia Zafira (2007) The impact of service quality on customer satisfaction, a study on Tanjung Offshore Services / Alia Zafira Saleh. [Student Project] (Unpublished)

Salleh, Shahrul Shazeri (2014) The effect of the cosmetic packaging on consumer perception / Shahrul Shazeri Salleh. Degree thesis, Universiti Teknologi MARA.

Saman, Nur Shakila and Abd Rahman, Noor Fadzlen (2014) Factors that impact young generation’s consumer preferences for sportswear products in Malaysia / Nur Shakila Saman and Noor Fadzlen Abd Rahman. [Student Project] (Unpublished)

Samsuri, Norsharina and Amin Nudin, Anith Liyana (2016) Describing advertising approach by Ministry of Health Malaysia for public service announement campaign: case study on anti dengue campaign in Press AD / Norsharina Samsuri and Anith Liyana Amin Nudin. In: ISME Colloquium 2016 : Pengukuhan Budi Dan Jati Diri, June 2016, Tanjung Bidara Resort, Melaka.

Sharib, Mohd Shahrul Affendy (2016) Study the factors that influence the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) / Mohd Shahrul Affendy Sharib. [Student Project] (Unpublished)

Shariffudin, Siti Nor Ain (2007) Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin. [Student Project] (Unpublished)

Suhaimi, Nur Najatul Najwa (2018) Determinants of consumer's intention towards adopting biometric authentication in electronic banking / Nur Najatul Najwa Suhaimi. [Student Project] (Unpublished)

Suhairi, Nurkhairiyah (2014) The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi. [Student Project] (Unpublished)

T

Tahir, Hanafi Mohd and Abdul Rani, Mohd Khairul Azahari and Shaari, Syahrul Nizam (2011) Graphic roles in constructing an appealing packaging of traditional health herbal products / Hanafi Mohd Tahir, Mohd Khairul Azahari Abdul Rani and Syahrul Nizam Shaari. [Research Reports] (Unpublished)

Tahir, Liyana Adibah (2020) Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir. [Student Project] (Unpublished)

Teo, Carol Boon Chui and Mohd Yusof, Mohd Zahin (2017) The counterfeit goods conundrum: an analysis of demand situation among Malaysian consumers / Teo Carol Boon Chui and Mohd Zahin Mohd Yusof. Journal of International Business, Economics and Entrepreneurship (JIBE), 2 (2). pp. 11-19. ISSN 2550-1429

Thomas, Bibianah and Tahir, Nor Suziwana (2019) The effect of corporate social responsibility towards consumer buying behaviour: a study among universities students / Bibianah Thomas and Nor Suziwana Tahir. Journal of International Business, Economics and Entrepreneurship (JIBE), 4 (2). pp. 8-18. ISSN Journal of International Business, Economics and Entrepreneurship (JIBE)

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Voon, Boo Ho and Kueh, Karen Meng Koon and Mohd Zafian, Mohd Zawawi (2009) Measuring website service quality for Malaysian companies / Voon Boo Ho, Karen Kueh and Mohd Zawawi Mohd Zafian. Social and Management Research Journal, 6 (2). pp. 71-81. ISSN 1675-7017

W

W. Hassan, Wan Nur Khaleda (2020) Factors influencing Malaysians’ halal knowledge in purchasing halal pharmaceutical products / Wan Nur Khaleda W. Hassan. [Student Project] (Unpublished)

Y

Yussoff, Sofinah (2009) An exploratory study of customer satisfaction towards homestay programme in Kampung Pulai, Melaka / Sofinah Yussoff. [Student Project] (Unpublished)

Yusop, Nur Fitra Azira (2018) The impact of service quality dimension towards customer satisfaction at Melaka International Trade Centre / Nur Fitra Azira Yusop. [Student Project] (Unpublished)

Z

Zainudin, Afeira Helena (2008) Dealers' satisfaction with service quality of pre delivery inspection at Honda Malaysia Sdn Bhd / Afeira Helena Zainudin. [Student Project] (Unpublished)

Zainal Abidin, Nor Fadzilla (2018) Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin. [Student Project] (Unpublished)

Zainal Abidin, Soraya Zainal (2005) The factors influencing the usage of fixed line in the era of mobile phone in Taman Melawati / Soraya Zainal Abidin. [Student Project] (Unpublished)

Zawawi, Haniza (2007) Customer satisfaction towards training course services provided by Institut Pengurusan Melaka (IMM) / Haniza Zawawi. [Student Project] (Unpublished)

Zamri, Izzatul Anis (2019) The factors influencing on customer retention in tourism industry of Melaka / Izzatul Anis Zamri. [Student Project] (Unpublished)

Zaini, Amir Haziq (2014) The impact of packaging element towards customer purchasing behavior for Agromas products / Amir Haziq Zaini. [Student Project] (Unpublished)

Zolkifly, Nur Hazwani and Naseri, Roszi Nazirah Nasni and Wan Nadiah, Mohd Nadzri and Mohd Wahid, Siti Daleela (2011) Acessing automobile attributes influencing customer's satisfaction towards national car consumption among race groups / Nur Hazwani Zolkifly ... [et al.]. [Research Reports] (Unpublished)

Zainudin, Afdal Shahizad (2007) Customer satisfaction: the impact of revamping HAI Magazine published by Utusan Melayu (Malaysia) Berhad among customers in Klang Valley / Afdal Shahizad Zainudin. [Student Project] (Unpublished)

Zainal, Murnizah (2006) Factor that influence customer's decision to purchase houses at Bandar Uda Utama, Johor Bahru, Johor / Murnizah Zainal. [Student Project] (Unpublished)

This list was generated on Sat Apr 4 06:45:12 2020 +08.