Items where Subject is "H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling"

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Number of items at this level: 47.

A

Abd Aziz, Muhammad Zahirul Hakim (2018) The intention to purchase imitation apparels among Generation Y / Muhammad Zahirul Hakim Abd Aziz. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ahmad, Norhaidah (2007) Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abd Jalil, Muhammad Aizat Afiq (2018) Factors influence attitude towards online shopping of MiCoST students / Muhammad Aizat Afiq Abd Jalil. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abdul Jalal, Aida Farrah (2001) Member's awareness on EPF withdrawal schemes / Aida Farrah Abdul Jalal. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Abdulghani Almowalad, Areeg (2018) The extension of Technology Acceptance Model (TAM): effects of social media, facilitating conditions and perceived risk in online purchase in Saudi Arabia / Areeg Abdulghani Almowalad. In: The Doctoral Research Abstracts. IGS Biannual Publication, 13 (13). Institute of Graduate Studies, UiTM, Shah Alam.

Abdullah, Hasan and Wahab, Samsudin and Shahibi, Mohd Sazili and Malim, Muhammad Rozi and Ali, Juwahir (2013) Model Integrasi Indeks Utama Prestasi (MIIUPA-KPIAs) Agensi Payung Industri Homestay Melayu Malaysia / Hasan Abdullah ... [et al.]. Jurnal Pemikiran dan Kepimpinan Melayu. pp. 53-71. ISSN 2289-5744

Abdullah, Marliany (2018) Factors that influenced consumer acceptance towards online shopping behaviour among employees in Majlis Perbandaran Hang Tuah Jaya Melaka / Marliany Abdullah. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ashaari Azman, Puteri Ili Nur Aliaa (2007) Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Azmi, Muhamad Azhar Parid (2007) The contribution of product strategy towards readers' acceptance of the New Straits Times / Muhamad Azhar Parid Azmi. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

B

Bachok @ Akib, Muhammad Nur Akmal (2018) Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Balakrishnan, Bamini KPD and Lee, Samuel and Md.Shuaib, Azlinda Shazneem and Marmaya, Najihah Hanisah (2011) Brand personality : a research on Malaysian consumers' perception of Starbucks Coffee outlet / Bamini KPD Balakrishnan ... [et al.]. Social and Management Research Journal, 8 (2). pp. 29-36. ISSN 1675-7017

D

Danylchuk, Karen E. and Sit, David C. (2005) Brand awareness, brand preference, and brand loyalty of sport apparel amongst select ethnic groups / Karen E. Danylchuk and David C. Sit. Malaysian Journal of Sport Science and Recreation, 1 (1). pp. 65-94. ISSN 1823-3198

H

UNSPECIFIED and Hashim, Rahmat and Karuthan, Chinna and Mukesh, Kumar (2009) Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]. Journal of Tourism, Hospitality & Culinary Arts, 1 (3). pp. 1-20. ISSN 2590-3837

I

Ibrahim, Ema Izzaila (2010) Agents’ & vendors’ satisfaction toward distribution services at Utusan Melayu (M) Berhad/ Ema Izzaila Ibrahim. Student Project. Faculty of Business and Management, Dungun, Terengganu. (Unpublished)

Ibrahim, Mohammad Ariff (2006) Service quality: evaluation on transaction services in Tabung Haji Banda Kaba, Melaka / Mohammad Ariff Ibrahim. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ismail, Mohammad Norazham (2006) The contribution and significance of product strategy towards consumer acceptance: a case study of JKING Sdn. Bhd. in Johor Bahru / Mohammad Norazham Ismail. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

J

Jamal, Chatila @ Nur Asyhikin (2007) Customer satisfaction towards Lekor Shop product: research on end users of Menara TM / Chatila @ Nur Asyhikin Jamal. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

K

Kassim, Hamidah (2004) Towards delighting your customer / Hamidah Kassim. Info PinTAR (2). pp. 1-10. ISSN 1675-9907

Kerma, Muhammad Irsyanuddin (2018) Acceptance and use of E-Government services among employees in government high education institution in Jalan Hang Tuah / Muhammad Irsyanuddin Kerma. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Khan, Bilal Mustafa (2009) A cross cultural examination of brand equity and its constructs : a SEM approach using second order factor analysis / Bilal Mustafa Khan. Journal of International Business and Entrepreneurship, 14 (1). pp. 57-81. ISSN 0128-7494

M

Mohd Muslim, Najuwa Aqilah (2018) Factors affecting acceptance of “Bring Your Own Device” (BYOD) policy at HeiTech Padu Berhad / Najuwa Aqilah Mohd Muslim. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Md. Ali, Norehan (2005) Product quality: a study on improving the quality of Agromas product offered by Federal Agricultural Marketing Authority, Melaka / Norehan Md. Ali. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohamed Yazid, Norazah (2007) A study on relationship between service quality and customer satisfaction: a case study of Melaka International Trade Centre (MITC) / Norazah Mohamed Yazid. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Masrul, Mashanim (2007) Customers' perception towards the programs conducted by Majlis Tindakan Ekonomi dan Sosial Bumiputera Melaka / Mashanim Masrul. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Mat Sakim, Harsa Ardila (2006) Factors influencing consumer's purchase for electrical appliances with SIRIM certification mark / Harsa Ardila Mat Sakim. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

McKay, Sandra and Tate, Uday and Blalock, Mary (2002) A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock. Journal of International Business and Entrepreneurship, 9 (1). pp. 183-202. ISSN 0128-7494

Misran, Ain Nabila and Norjai, Farah Syahidah (2016) The influences of electronic word of mouth towards consumer purchasing behavior / Ain Nabila Misran Farah and Syahidah Norjai. Student Project. Faculty of Business Management, Bandaraya Melaka, Melaka. (Unpublished)

Mohamad Jaapar, Mohd Shafiq (2008) Consumer awareness towards promotional strategies implemented by FAMA in Melaka / Mohd Shafiq Mohamad Jaapar. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohamed Sapari, Jamal and Hamid, Mohamad Haikal Syamir (2014) Determinants of hypermarket selection decision: A study at Mydin MITC Hypermarket Ayer Keroh, Melaka / Jamal Mohamed Sapari and Mohamad Haikal Syamir Hamid. Student Project. Faculty of Administrative Science and Policy Studies, Bandaraya Melaka, Melaka. (Unpublished)

Mohammed Shaed, Munirah and Tamby Chik, Chemah and Aini, Noorsyamimi and Nongchik, Nurulhuda (2015) The influence of sound and vision in sensory marketing towards customer purchasing behaviour in institutional foodservice / Munirah Mohammed Shaed ... [et al.]. The influence of sound and vision in sensory marketing towards customer purchasing behaviour in institutional foodservice, 7 (2). ISSN 1985-8914

Mohd Salleh, Siti Hajar (2006) The effectiveness of new revamp of Harian Metro at Klang Valley: Readers' perception and acceptance / Siti Hajar Mohd Salleh. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Mohd Zahari, Ahmad Suffian and Abdul Rahman, Baharom and Othman, Abdul Kadir and Raja Baniamin, Raja Mariam (2014) The role of customer knowledge management towards organizational performance / Ahmad Suffian Mohd Zahari … [et al.]. Journal of Information and Knowledge Management, 4 (1). pp. 151-170. ISSN 2231-8836

Muda, Mazzini (2014) Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 5 (5). Institute of Graduate Studies, UiTM, Shah Alam.

Musa, Rosidah and Samad, Sarminah (2005) Exploring the role of trust in the satisfaction - loyalty link : empirical evidence from a follow-up study / Rosidah Musa and Sarminah Samad. Social and Management Research Journal, 2 (2). pp. 121-133. ISSN 1675-7017

Mustaffa, Abaidullah (2018) Attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / Abaidullah Mustaffa. In: The Doctoral Research Abstracts. IGS Biannual Publication, 13 (13). Institute of Graduate Studies, UiTM, Shah Alam.

N

Naim, Noor Aznina (2006) The factors that contribute to customer retention for Chevrolet in DRB-Hicom Berhad / Noor Aznina Naim. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

O

Omar, Nur Farhana (2018) Effect of promotion factors toward the level of customer awareness of REMIX magazine published by Utusan Melayu (Malaysia) Berhad at Bandar Baru Bangi in year 2008 / Nur Farhana Omar. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

O. Tasie, George (2002) Customer perception about quality of service : the case of Vietnamese and Australian managers / George O. Tasie. Journal of International Business and Entrepreneurship, 9 (1). pp. 109-126. ISSN 0128-7494

Othman, Zulhan and Mohd Radzi, Salleh and Mohd Hanafiah, Mohd Hafiz (2014) Customer behavioral intention: Influence of service delivery failures and perceived values in Malay restaurants / Zulhan Othman, Salleh Mohd Radzi and Mohd Hafiz Mohd Hanafiah. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 6 (1). ISSN 1985-8914

R

Raja Shurawardi, Raja Nor Najiha (2011) A study of awareness towards wasiat amongst Bank Rakyat customers / Raja Shurawardi Raja Nor Najiha. Student Project. Faculty of Business and Management, Dungun, Terengganu. (Unpublished)

Ramli, Siti Zulaikha (2006) Corporate reputation: Perspectives of employees in Celcom (M) Berhad / Siti Zulaikha Ramli. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Rosli, Hafizah and Abd Rahim, Ruslan (2016) A study of the Malaysian youth perception toward 'Muslim Pro' apps through smart phone in Malaysia using technology acceptance model (TAM) / Hafizah Rosli and Ruslan Abd Rahim. In: ISME Colloquium 2016 : Pengukuhan Budi Dan Jati Diri, June 2016, Tanjung Bidara Resort, Melaka.

S

Saadon, Noor Syahidah (2008) Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Saleh, Alia Zafira (2007) The impact of service quality on customer satisfaction, a study on Tanjung Offshore Services / Alia Zafira Saleh. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Salleh, Shahrul Shazeri (2014) The effect of the cosmetic packaging on consumer perception / Shahrul Shazeri Salleh. Degree thesis, Universiti Teknologi MARA.

Samsuri, Norsharina and Amin Nudin, Anith Liyana (2016) Describing advertising approach by Ministry of Health Malaysia for public service announement campaign: case study on anti dengue campaign in Press AD / Norsharina Samsuri and Anith Liyana Amin Nudin. In: ISME Colloquium 2016 : Pengukuhan Budi Dan Jati Diri, June 2016, Tanjung Bidara Resort, Melaka.

V

Voon, Boo Ho and Kueh, Karen Meng Koon and Mohd Zafian, Mohd Zawawi (2009) Measuring website service quality for Malaysian companies / Voon Boo Ho, Karen Kueh and Mohd Zawawi Mohd Zafian. Social and Management Research Journal, 6 (2). pp. 71-81. ISSN 1675-7017

This list was generated on Mon Sep 24 17:00:51 2018 +08.