Items where Subject is "H Social Sciences > HF Commerce > Customer services. Customer relations"

A

Ab Manaf, Zul Hilmi (2007) A study on the effectiveness of promotional tools in the promotional strategies used by Bursa Malaysia Berhad in securing the success of the Crude Palm Oil Futures Contract (FCPO) / Zul Hilmi Ab Manaf. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Abang Abdulrahman, Abang Zainoren (2012) Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 1 (1). Institute of Graduate Studies, UiTM, Shah Alam.

Abd Karim, Nurul Hafida Safarina (2007) Profiling visitors and selection of appropriate events to attract visitors to Zoo Negara / Nurul Hafida Safarina Abd Karim. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Abd Shukor, Norasyida Zaihana (2008) Customer awareness towards promotional activities on ASNB products: Perspective on students of Sekolah Menengah Kebangsaan Durian Daun, Melaka / Norasyida Zaihana Abd Shukor. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Abd Sukor, Siti Aisyah (2007) Strategic approach to improve customer awareness of heritage bazaar at Dataran Pahlawan, Bandar Hilir Melaka - Case MBMB / Siti Aisyah Abd Sukor. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Abdol Rahim, Siti Rahmah (2008) A study on relationship between service quality and customer satisfaction: a case study of TMNET customers, Melaka. / Siti Rahmah Abdol Rahim. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Abdul Jalal, Aida Farrah (2001) Member's awareness on EPF withdrawal schemes / Aida Farrah Abdul Jalal. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Abdul Karim, Nor Atiqah and Mohamad Radzi, Nur Shuhada and Mohd Basri, Siti Mariah (2015) Modelling Impotance Perfomance Analysis (IPA) to improve service quality in luxury hotel / Nor Atiqah Abdul Karim , Nur Shuhada Mohamad Radzi and Siti Mariah Mohd Basri. Student Project. Faculty of Hotel and Tourism Management, Kampus Bandaraya, Melaka. (Unpublished)

Abdul Majid, Mohd Aliff (2013) Assessing customer-based brand equity in predicting customers’ repurchase intention in family restaurant / Mohd Aliff Abdul Majid. Masters thesis, Universiti Teknologi MARA.

Abdul Majid, Siti Nooraishah (2007) The perception of customers (Celcom, Maxis And Digi) towards service quality of Acision Sdn. Bhd./ Siti Nooraishah Abdul Majid. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Abdul Mutalef, Noor Arbaah (2007) A study on the relationship between employee's workplace attitudes and intention to turnover at MISC Berhad / Noor Arbaah Abdul Mutalef. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Abdul Rahman, Nor Irwani (2015) Environmental oriented corporate social responsibility and customer loyalty:corporate image as a mediator / Nor Irwani Abdul Rahman. Masters thesis, Universiti Teknologi MARA.

Abdul Rashid, Mas Anom (2012) Electronic government maturity stage, user’s adoption and user’s satisfaction level / Mas Anom Abdul Rashid. In: THE DOCTORAL RESEARCH ABSTRACT. IPSis Biannual Publication, 1 (1). Institute of Graduate Studies, UiTM, Shah Alam.

Abdul Wahab, Siti Hajar (2008) Factors that influenced customer's decision in choosing Hotel Seri Malaysia Malacca / Siti Hajar Abdul Wahab. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Abdulah Safer, Siti Aishah (2007) To determine the level of satisfaction on current readership towards KOSMO! / Siti Aishah Abdulah Safer. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Abdullah, Firdaus and Alwi, Mohd Rashidee and Voon, Boo Ho and Lee, Nagarajah (2007) Measuring and managing franchisee satisfaction : a study of academic franchising / Firdaus Abdullah ... [et al.]. Social and Management Research Journal, 5 (1). pp. 91-102. ISSN 1675-7017

Abdullah, Noordini (2016) Modeling the relationship of research university brand image on students’ satisfaction and its effect on brand loyalty / Noordini Abdullah. In: The Doctoral Research Abstracts. IGS Biannual Publication, 10 (10). Institute of Graduate Studies, UiTM, Shah Alam.

Abdullah, Norshafina (2007) The relationship between service quality, customer satisfaction and customer loyalty towards KTMB (Commuter) / Norshafina Abdullah. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Abu Bakar, Rahil and Dzulkifli, Norfarahin (2013) Customer satisfaction towards service quality of public bus transport: a case study at Melaka Central (MC) / Rahil Abu Bakar and Norfarahin Dzulkifli. Student Project. Faculty of Administrative Science and Policy Studies, Bandaraya Melaka, Melaka. (Unpublished)

Abu Zaireen, Nadiah (2013) The effects of hotel’s brand personality dimensions on customer’s satisfaction in Kuala Lumpur hotels / Nadiah Abu Zaireen. Masters thesis, Universiti Teknologi MARA.

Adzam Yukhairiz, Nur Shuhada (2017) The effect of leadership styles towards person organization fit among teachers in Sekolah Kebangsaan Batu Laut / Nur Shuhada Adzam Yukhairiz. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Ahmad, Nursaadatun Nisak and Ismail, Ida Rosnita and Ismail, Azman (2017) The roles of employees coaching towards employee outcomes / Nursaadatun Nisak Ahmad, Ida Rosnita Ismail and Azman Ismail. Social and Management Research Journal, 14 (2). pp. 72-88. ISSN 1675-7017

Ahmad Razib, Muhammad Ashraaf (2017) The impact of servicescape on patronage intention: Evidence from Arabic restaurants in Shah Alam / Muhammad Ashraaf Ahmad Razib. Student Project. Faculty of Business Management, Bandaraya, Melaka. (Unpublished)

Albert Panie, Maria and Abdul Rahman, Nur Liyana and Alasta Saweng @ Suki, Tracy (2014) The relationship between service quality and tourists' satisfaction at Malacca River Cruise / Maria Albert Panie , Nur Liyana Abdul Rahman and Tracy Alasta Saweng @ Suki. Student Project. Faculty of Hotel and Tourism Management, Kampus Bandaraya, Melaka. (Unpublished)

Ali, Nor Syuhada (2007) The effectiveness of the promotional tools used by Pusat Zakat Negeri Sembilan in enhancing customer awareness / Nor Syuhada Ali. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Alias, Zuraini (2017) The relationship between servicescape, experiential values, self-image congruity and loyalty intention of customers towards department stores in Malaysia / Zuraini Alias. In: The Doctoral Research Abstracts. IGS Biannual Publication, 12 (12). Institute of Graduate Studies, UiTM, Shah Alam.

Aminudin, Asmahani (2007) The effectiveness of service quality performed by The New Straits Times Press (Malaysia) Berhad towards customer satisfaction / Asmahani Aminudin. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Aminudin, Nor Azwa (2007) A study on promotion strategy of KTMB Intercity service's in enhancing customer loyalty / Nor Azwa Aminudin. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Arifin, Nur Ainisa (2003) A study on the association between job-related motivational factors and job satisfaction. Job satisfaction among rank-and-file officers of the Royal Customs Department. A case study at Port Klang Selangor, Malaysia / Nur Ainisa Arifin. Research Reports. Faculty of Administrative Science and Policy Studies, Melaka. (Submitted)

Arrifin, Mohd Izzat Azim and Mohamad, Nur Hidayah and Rashidi, Rozaira (2013) A study of customers' satisfaction towards service quality in Gadek Hot Spring / Mohd Izzat Azim Arrifin , Nur Hidayah Mohamad and Rozaira Rashidi. Student Project. Faculty of Hotel and Tourism Management, Kampus Bandaraya, Melaka. (Unpublished)

Azizan, Nurul Nadiah (2013) Customer loyalty attributes, satisfaction and behavioural loyalty / Nurul Nadiah Azizan. Masters thesis, Universiti Teknologi MARA.

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Bahauddin, Zarina (2005) The impact of promotional strategies toward customer awareness on the use of bankislam.SMS / Zarina Bahauddin. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Bouthahab, Iman Elsalehin (2013) Customers’ heterogeneity and store patronage intention: a study of department stores in Libya / Iman Elsalehin Bouthahab. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 3 (3). Institute of Graduate Studies, UiTM, Shah Alam.

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Chuah, Kee Yong and T. Ramayah, Ramayah and Abdul Wahid, Nabsiah (2006) Portal satisfaction: a strategy for customer retention in the electronic era / Chuah Kee Yong, T. Ramayah and Nabsiah Abdul Wahid. Journal of International Business and Entrepreneurship, 12 (1). pp. 1-31. ISSN 0128-7494

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Geling, Alex Anderian (2013) The significant of a wayfinding plan for Jong’s crocodile farm and zoo as a factor to add customer satisfaction / Alex Anderian Geling. Student Project. Faculty of Art and Design, Shah Alam. (Unpublished)

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Hasan, Zuhairah and Zakaria, Ridhawati (2009) Customer perception towards service quality provided by Tabung Haji Seremban / Zuhairah Hasan and Ridhawati Hj. Zakaria. Research Reports. Research Management Institute (RMI), Shah Alam. (Unpublished)

Hasrap, Bibi Hajarah (2008) Measuring customer serving time at TH Seremban toward better and quality delivery / Bibi Hajarah Hasrap. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Hassan, Muhaiza (2006) The relationship between job satisfaction and job effectiveness among employees at Jabatan Ketua Menteri, Ayer Keroh Melaka / Muhaiza Hassan. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Hemdi, Mohamad Abdullah (2009) Service employees' acceptance of hotel front office systems : A test of technology acceptance model / Mohamad Abdullah Hemdi. Esteem Academic Journal, 5 (2). pp. 1-19. ISSN 1675-7939

Hussin, Suhailey (2007) The effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC) / Suhailey Hussin. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

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Ibrahim, Fatanah (2013) Customer satisfaction on MangkukTingkat.com service delivery / Fatanah Ibrahim. Masters thesis, Universiti Teknologi MARA.

Ibrahim, Muhamad Zaki (2007) The relationship of service quality towards customer loyalty at Melaka International Trade Centre (MITC) / Muhamad Zaki Ibrahim. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Ibrahim, Muhammad Azman (2008) The impact of service quality on customers satisfaction to Melaka Sentral Sdn Bhd (MSSB) / Muhammad Azman Ibrahim. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Impian, Zurhaida (2008) The effectiveness of promotional mix done by Pusat Zakat Melaka (PZM) to create customers' awareness in Melaka Tengah area in fulfilling their zakat obligation / Zurhaida Impian. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Ishak, Siti Aisyah and Moktarroji, Nurul Hidayah (2013) A study on the effects of service quality on customer satisfaction towards bus transit in Malacca Central / Siti Aisyah Ishak and Nurul Hidayah Moktarroji. Student Project. Faculty of Administrative Science and Policy Studies, Bandaraya Melaka, Melaka. (Unpublished)

Iskandar Zurkarnain, Diyana and Ahmad, Nurazlin (2011) Quality of services through public perception at Community Polyclinic, Peringgit, Melaka / Diyana Iskandar Zurkarnain and Nurazlin Ahmad. Student Project. Faculty of Administrative Science and Policy Studies, Bandaraya Melaka, Melaka. (Unpublished)

Ismail, Anis Nadia (2007) Factors influencing the effectiveness of The New Straits Times Press (M) Bhd Kuantan branch's distribution system / Anis Nadia Ismail. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Ismail, Intan Rafidah and Shahril, Nur Iman Aqilah (2016) The vital components of hipster cafe that affect millennials’ satisfaction / Intan Rafidah Ismail and Nur Iman Aqilah Shahril. Student Project. Faculty of Business Management, Bandaraya Melaka, Melaka. (Unpublished)

Ismail, Siti Noorazian (2008) The effectiveness of promotion activities at MPH Bookstores BB Plaza / Siti Noorazian Ismail. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Izzat Zulkifly, Muhammad (2017) Technology readiness, customer perceived value, customer information satisfaction and behavioral intention on tablet-based menu ordering experience / Muhammad Izzat Zulkifly. PhD thesis, Universiti Teknologi MARA.

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Jihan, Azreen and Musa, Rosidah (2017) Descriptive analysis - predictors of attitude towards purchasing halal skin care products / Azreen Jihan and Rosidah Musa. Social and Management Research Journal, 14 (2). pp. 56-69. ISSN 1675-7017

Johari Wee, Ashmir Arfendy (2006) The effect of advertisements on premature customer readiness stages for NMSB product / Ashmir Arfendy Johari Wee. Student Project. Faculty of Business Management, Bandaraya, Melaka. (Unpublished)

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Kamal Ariffin, Siti Adawiyah (2013) Customer's satisfaction toward online banking at Pusat Kemahiran It Base, Parit Raja Batu Pahat / Siti Adawiyah Kamal Ariffin. Student Project. Faculty of Business and Management, Kampus Bandaraya, Melaka. (Unpublished)

Kamal Azmir, Kamal Rul Asraf and Md Yasin, Siti Nur Syaffiqah and Kamarudin, Nur Diyana (2014) Visitors' perception towards the service quality of Muzium Kesultanan Melayu Melaka / Kamal Rul Asraf Kamal Azmir , Siti Nur Syaffiqah Md Yasin and Nur Diyana Kamarudin. Student Project. Faculty of Hotel and Tourism Management, Kampus Bandaraya, Melaka. (Unpublished)

Kamarudin, Robieahton (2008) The acceptance of Bank Rakyat services through their corporate social responsibilities (CSR) provided by Bank Rakyat Jasin Melaka / Robieahton Kamarudin. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Karni, Nur Rawaida (2007) Customer satisfaction at counter service in Maybank Tmn Universiti SSC / Nur Rawaida Karni. Student Project. Faculty of Business and Management, Kampus Bandaraya, Melaka. (Unpublished)

Kasim, Noorafizah (2006) Customer satisfaction towards KTM Komuter facilities and front liner attitudes / Noorafizah Kasim. Student Project. Faculty of Business Management, Bandaraya, Melaka. (Unpublished)

Kasim, Roszianah (2006) An initial study of DPMM's performance in promoting Malay enterpreneurs / Roszianah Kasim. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Kasiran, Zolidah (2012) Customer’s satisfaction measurement using cognitive and emotion judgment survey: a case study of INTEC / Zolidah Kasiran. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 2 (2). Institute of Graduate Studies, UiTM, Shah Alam.

Kassim, Hamidah (2004) Towards delighting your customer / Hamidah Kassim. Info PinTAR (2). pp. 1-10. ISSN 1675-9907

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Lian, Farino Santani (2009) Relationship between promotion effectiveness and promotion mix of DNA Asia ICT Sdn. Bhd. / Farino Santani Lian. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

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Mahat, Siti Fatimah (2013) Rebranding of corporate identity, Wet World Shah Alam / Siti Fatimah Mahat. Student Project. Faculty of Art and Design. (Unpublished)

Mahjar, Sabariah (2006) Service quality: A comparison study between customer expectation and customer perceived at MAA Seremban / Sabariah Mahjar. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Malek, Haqimi (2009) The internal customer satisfactions towards USIM's Quality Management Unit Services / Haqimi Malek. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Marjoni, Nor Liza (2005) The perception and satisfaction of customers towards the service quality provided by De Rhu Beach Resort, Kuantan / Nor Liza Marjoni. Student Project. Faculty of Business Management, Bandaraya, Melaka. (Unpublished)

Masor@Mansor, Nur Hazwani (2007) The effectiveness of promotional efforts towards Nestle beverages / Nur Hazwani Masor@Mansor. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Masrom, Hazirah and Asmari, Nor Nadziha (2015) Customer satisfaction towards service quality of counter service at Syarikat Air Melaka Berhad (SAMB) Jalan Hang Tuah / Hazirah Masrom and Nor Nadziha Asmari. Student Project. Faculty of Business and Management, Kampus Bandaraya, Melaka. (Unpublished)

Masrul, Mashanim (2007) Customers' perception towards the programs conducted by Majlis Tindakan Ekonomi dan Sosial Bumiputera Melaka / Mashanim Masrul. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Mat Yusop, Zaid (2007) Customer perceptions towards the quality of Tmnet Streamyx services offered by Telekom Malaysia (TM) Berhad in Seremban area / Zaid Mat Yusop. Student Project. Faculty of Business and Management, Kampus Bandaraya, Melaka. (Unpublished)

Mazilan, Fatin Izzati and Azman, Syazana Hazwani (2013) The factors of continuous improvement towards customer satisfaction in Urban Transformation Centre (UTC) Melaka / Fatin Izzati Mazilan and Syazana Hazwani Azman. Student Project. Faculty of Administrative Science and Policy Studies, Kampus Bandaraya, Melaka. (Unpublished)

Mazlan, Rezza (2007) The effect of the servicescape on the customer behavioral intention in Zoo Negara / Rezza Mazlan. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Md Boizi, Md Faaiz (2014) User’s satisfaction with the performance of wet markets in Shah Alam, Selangor / Md Faaiz Md Boizi. Student Project. Faculty of Architecture, Planning and Surveying, Shah Alam. (Unpublished)

Md Rus, Mohammad Hafizi and Zain, Razlan Adli and Abdul Patah, Mohd Onn Rashdi and Zainal Abidin, Izhar Hafifi and Mohd Radzi, Salleh (2017) Factors influencing patrons’ tipping practice at 5-star hotels in Kuala Lumpur, Malaysia / Mohammad Hafizi Md Rus...[et al.]. Journal of Tourism, Hospitality & Culinary Arts, 9 (2). pp. 1-16. ISSN 2590-3837

Md Zain, Farhan Zul Faqar (2004) Elements that influence customer satisfaction in buying a house: A study on Perbadanan Kemajuan Negeri Selangor (PKNS) Bangi / Farhan Zul Faqar Md Zain. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Misran, Ain Nabila and Norjai, Farah Syahidah (2016) The influences of electronic word of mouth towards consumer purchasing behavior / Ain Nabila Misran Farah and Syahidah Norjai. Student Project. Faculty of Business Management, Bandaraya Melaka, Melaka. (Unpublished)

Mohamad, Nor Atifah and Suyurno, S. Salahudin and Maulan, Sumarni and Razali, Nazarul Azali (2017) Multimodal analysis of muslimah cosmetic billboards / Nor Atifah Mohamad … [et al.]. In: 2nd International Islamic Heritage Conference (ISHEC 2017), 14-15 November 2017, Avillion Hotel Melaka.

Mohamad, Rabiatul Adawiyah (2008) Amanah Saham National Berhad's (ASNB) promotional strategies and its relationship with customer motivation / Rabiatul Adawiyah Mohamad. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Mohamad Nasir, Nur Fatin Atiqah and Razali, Norul Khairunnisa (2013) Customer satisfaction towards service quality in banking industry: a case study at the main branch of Maybank in Malacca / Nur Fatin Atiqah Mohamad Nasir and Norul Khairunnisa Razali. Student Project. Faculty of Administrative Science and Policy Studies, Bandaraya Melaka, Melaka. (Unpublished)

Mohamed Hanafi, Shahril (2007) Customer relationship marketing services provided by Duha Gemilang Enteprises for customers in Melaka / Shahril Mohamed Hanafi. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Mohammad, Norhayati (2005) Developing customer relationship management for Golden Partners Management in achieving sustainable performance / Norhayati Mohammad. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Mohammed Shaed, Hazirah and Zulkefli, Nurul Atiqah and Ngali, Norzaidah and Rahmat, Norazlina (2017) Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.]. Journal of Tourism, Hospitality & Culinary Arts, 9 (2). pp. 1-10. ISSN 2590-3837

Mohd Bashir, Ahmad Bahtiar (2006) Customer satisfaction towards services provided by Tenaga Nasional Berhad in Melaka Tengah, Melaka / Ahmad Bahtiar Mohd Bashir. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Mohd Fauzi, Siti Nur Athirah (2017) Dimensions on customer perceived values on satisfaction of Islamic tourism: A study on undergraduates of UiTM Melaka / Siti Nur Athirah Mohd Fauzi. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Mohd Hanafiah, Nurhafizah (2005) A study on the effectiveness of promotional strategies by Multimedia College (MMC KL) on the training provided / Nurhafizah Mohd Hanafiah. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Mohd Khatib, Farizan Nur ‘Izzati and Zulkefliy, Muhammad Wan Faiz and Kamarulzaman, Nurizzati (2013) Customer satisfaction towards service quality of Melaka River Cruise / Farizan Nur ‘Izzati Mohd Khatib , Muhammad Wan Faiz Zulkefliy and Nurizzati Kamarulzaman. Student Project. Faculty of Hotel and Tourism Management, Kampus Bandaraya, Melaka. (Unpublished)

Mohd Nafees, Nafezeana (2006) The relationship between the job satisfaction and job stress among government employees in the Chief Minister's Department Seri Negeri Ayer Keroh Melaka / Nafezeana Mohd Nafees. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Mohd Radyi, Siti Amaliya (2008) Trust and securities division: customer satisfaction toward public delivery service (PDS) / Siti Amaliya Mohd Radyi. Student Project. Faculty of Business and Management, Kampus Bandaraya, Melaka. (Unpublished)

Mohd Saad, Norsaliza (2006) Customer loyalty: A case study of Bank Rakyat, Melawati branch, Kuala Lumpur / Norsaliza Mohd Saad. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Mohd Sabaruldin, Anis Sabrina (2006) Service quality towards customer persistency of life insurance scheme, MAA Assurance Berhad: A case study in Cemerlang Agency, Seremban branch / Anis Sabrina Mohd Sabaruldin. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Mohd Salleh, Siti Hajar (2006) The effectiveness of new revamp of Harian Metro at Klang Valley: Readers' perception and acceptance / Siti Hajar Mohd Salleh. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Mohd Sehat, Norhidayah (2007) A study on the effectiveness of promotional tools used by the Katerina Hotel / Norhidayah Mohd Sehat. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Mohd Sutan, Mohd Syamsul (2008) The effectiveness of promotional mix to create customer awareness towards the existing of business sales TM Melaka in 2007 / Mohd Syamsul Mohd Sutan. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Mohd Yusof, Aini Qamariah (2007) A study on the level of service quality: case for Northport Malaysia Bhd as Malaysia's world port / Aini Qamariah Mohd Yusof. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Mohd Zakidin, Maizatul Syafiqah and Amiruddin, Nadiah and Abdullah, Siti Nur Najwa (2014) Factors that influence customers satisfaction toward Air Asia services / Maizatul Syafiqah Mohd Zakidin , Nadiah Amiruddin and Siti Nur Najwa Abdullah. Student Project. Faculty of Hotel and Tourism Management, Kampus Bandaraya, Melaka. (Unpublished)

Mohtar, Nor Marini (2007) Customers perception towards marketing programs of POSLAJU: Klang Valley area / Nor Marini Mohtar. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Muhammad, Kamil (2007) The passengers' perceptions towards the service quality provided by Mara Liner in Klang Valley / Kamil Muhammad. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Musa, Melissa Supang (2005) A study on ecotourism package to West Malaysian tourist handled by Cat City Holidays / Melissa Supang Musa. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Mustafa, Norazilah (2006) Saving behavior of Tabung Haji customer in Melaka: A case study in Melaka Tengah / Norazilah Mustafa. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

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Nasruddin, Saiful Bakhtiar (2007) The effectiveness of Employees Provident Fund Social Security Training Institute (ESSET) as the training centre for employees / Saiful Bakhtiar Nasruddin. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Nick, Kavoosi and John C., Mc Intosh (1996) A cross cultural study of firms with joint ownership : a study of Swedish multinational corporations in newly industrialized countries / Nick Kavoosi and John C. Mc Intosh. Journal of International Business and Entrepreneurship, 4 (1). pp. 29-73. ISSN 0128-7494

Nordin, Nur Diyana (2008) Acceptance of Tesco store brand of products by consumers / Nur Diyana Nordin. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

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O. Tasie, George (2002) Customer perception about quality of service : the case of Vietnamese and Australian managers / George O. Tasie. Journal of International Business and Entrepreneurship, 9 (1). pp. 109-126. ISSN 0128-7494

Othman, Putri Liana (2008) Promotional mix practiced by KFC affect consumer perception towards healthy fast food / Putri Liana Othman. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Othman, Siti Fadilah (2007) The effectiveness of promotion towards customer awareness on ASG scheme in ASNB Kuala Lumpur / Siti Fadilah Othman. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Othman, Zulhan (2015) The influence of service delivery failures, service recovery and perceived values on customer behavioural intentions in Malay restaurants / Zulhan Othman. In: The Doctoral Research Abstracts. IGS Biannual Publication, 7 (7). Institute of Graduate Studies, UiTM, Shah Alam.

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Raja Harun, Tengku Wasimah (2011) Measuring customer satisfaction on service quality in Bank Rakyat / Raja Harun Tengku Wasimah. Student Project. Faculty of Business and Management, Dungun, Terengganu. (Unpublished)

Ramli, Ida Aziaty (2008) A study on the effectiveness of the advertising media used by Maybank for its financing services towards customer awareness in 2008 / Ida Aziaty Ramli. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Ramli, Nurfaiza Nazura (2008) Promotional strategy to convince dial-up users to convert to Streamyx / Nurfaiza Nazura Ramli. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Ramli, Nurul Akma and Saliman, Nurhayati (2012) Factors of staff professionalism at counter services affect customer satisfaction: A case study at TMpoint Jalan Gajah Berang, Melaka / Nurul Akma Ramli and Nurhayati Saliman. Student Project. Faculty of Administrative Science and Policy Studies, Bandaraya Melaka, Melaka. (Unpublished)

Ramli, Siti Zulaikha (2006) Corporate reputation: Perspectives of employees in Celcom (M) Berhad / Siti Zulaikha Ramli. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Rangai Balang, Sandra (2013) Relationships among corporate website quality, user satisfaction and behavioural loyalty / Sandra Rangai Balang. Masters thesis, Universiti Teknologi MARA.

Rasib, Normaslindahwati (2008) A study on the impact of logistic strategy towards customer satisfaction: A study of BC Petrochemical, Malaysia / Normaslindahwati Rasib. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Romli, Azwina Shafira (2007) The service quality provided by invest Melaka Berhad in promoting Melaka as an investment destination towards customer satisfaction / Azwina Shafira Romli. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Rosle, Izzad Emir and Mohamad Hashim, Norfaiezan and Shaharin, Siti Nur Ilyana (2014) Visitor's satisfaction towards physical facilities: case study of REDTMA / Izzad Emir Rosle , Norfaiezan Mohamad Hashim and Siti Nur Ilyana Shaharin. Student Project. Faculty of Hotel and Tourism Management, Kampus Bandaraya, Melaka. (Unpublished)

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Sa'ri, Mohd Aziehan (2007) The study on a comparison between customers' expectations and actual performance towards service quality provided by Melaka Stadium Corporation (MSCorp) / Mohd Aziehan Sa'ri. Student Project. Faculty of Business Management, Bandaraya, Melaka. (Unpublished)

Saadun, Nurul Asyiqin (2008) Perceived customer satisfaction on Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Nurul Asyiqin Saadun. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Sabran, Fairus and Abu Hussin, Mohd Amnn and Johar, Ros Farrah Ain (2013) A study on customers’ satisfaction towards service quality at Menara Taming Sari Melaka / Fairus Sabran , Mohd Amnn Abu Hussin and Ros Farrah Ain Johar. Student Project. Faculty of Hotel and Tourism Management, Kampus Bandaraya, Melaka. (Unpublished)

Sahimin, Waheddah (2007) The effectiveness of promotion mix towards TM (consumer products) / Waheddah Sahimin. Student Project. Faculty of Business and Management, Kampus Bandaraya, Melaka. (Unpublished)

Saleh, Alia Zafira (2007) The impact of service quality on customer satisfaction, a study on Tanjung Offshore Services / Alia Zafira Saleh. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Salehuddin, Afini (2006) Customer loyalty amongst GRADS member of Malaysia Airlines / Afini Salehuddin. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Shaharuddin, Asmah (2005) A study on PKNS staff sensitivity towards customer satisfaction / Asmah Shaharuddin. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Syed Harun, Sharifah Norherlini (2007) Awareness and usage of promotional tools by Lekor Shop's consumers / Sharifah Norherlini Syed Harun. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

T

Tarudin, Norfairus (2006) The effectiveness of marketing strategies on sales of Agromas FAMA consumer products in Melaka / Norfairus Tarudin. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

W

Wahab, Samsudin and Mohd Noor, Nor Azila and Abu Amrin, Ahmad Nawir (2007) The antecedents for improving customer relationship management performance: organization value and customer value/ Samsudin Wahab, Nor Azila Mohd Noor and Ahmad Nawir Abu Amrin. Journal Academia UiTM Terengganu, 1. pp. 43-52. ISSN 1985-5125

Y

Yaakob, Norfiza (2006) The effectiveness of enrich promotional activities in creating customer loyalty by Malaysia Airlines / Norfiza Yaakob. Student Project. Faculty of Business Management, Bandaraya, Melaka. (Unpublished)

Yahaya, Ielda Suraya (2009) The effectiveness of promotionals tools towards customer awareness for Biossentials Puri Spa, Melaka / Ielda Suraya Yahaya. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Yahya, Mohammad Yusuf and Mohd Johan, Muhammad Nadzim (2013) Service quality and customer satisfaction : A study at Majlis Bandaraya Melaka Bersejarah / Mohammad Yusuf Yahya and Muhammad Nadzim Mohd Johan. Student Project. Faculty of Administrative Science and Policy Studies, Bandaraya Melaka, Melaka. (Unpublished)

Yusoff, Farhana (2007) A study on relationship between service quality and customer loyalty: A case study of Melaka International Trade Centre (MITC) / Farhana Yusoff. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

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Zainal, Noor Saliza and Mohd. Yusof, Zulkafli and Hashim, Marwan and Hassan, Rosli (2005) Commercial - customers satisfaction in Islamic banking scheme : a case study in Kedah / Noorsaliza Zainal, Zulkafli Mohd. Yusof, Marwan Hashim... [et.al.]. Research Reports. Institute of Research Management & Innovation, Sungai Petani, Kedah. (Unpublished)

Zainal Abidin, Siti Yuwanis (2017) The significant relationship among factors contributing towards customer satisfaction at Y-Centre, UTC Melaka / Siti Yuwanis Zainal Abidin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Zaini, Nurnadia (2006) Factors that influence the usage of TM Net Streamyx provided by TM Net Sdn Bhd: Case study in Shah Alam / Nurnadia Zaini. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Zakaria, Zainuddin (2017) Is customer satisfaction enough? Issues and challenges in creating a competitive advantage through excellent customer relationship/ Zainuddin Zakaria. Journal Academia UiTM Terengganu, 1. pp. 15-28. ISSN 1985-5125

Zakbah, Faranadia (2007) The importance of suppliers selection towards sucessful procurement in Petronas Gas Berhad (PGB) / Faranadia Zakbah. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Zulkefle, Siti Afifah (2017) Factors influencing job performance among employees in Bulk and Break Bulk Terminal Department Of Johor Port Berhad / Siti Afifah Zulkefle. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)