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Abang Abdulrahman, Abang Zainoren (2012) Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 1 (1). Institute of Graduate Studies, UiTM, Shah Alam.
Abdul Rahim, Jihan Ayuni (2008) Factors that creates customer awareness on the promotion strategies made by Melaka Stadium Corporation / Jihan Ayuni Abdul Rahim. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Abdul Rahman, Nor Irwani (2015) Environmental oriented corporate social responsibility and customer loyalty:corporate image as a mediator / Nor Irwani Abdul Rahman. Masters thesis, Universiti Teknologi MARA.
Abdul Rashid, Mas Anom (2012) Electronic government maturity stage, user’s adoption and user’s satisfaction level / Mas Anom Abdul Rashid. In: THE DOCTORAL RESEARCH ABSTRACT. IPSis Biannual Publication, 1 (1). Institute of Graduate Studies, UiTM, Shah Alam.
Abdullah, Firdaus and Alwi, Mohd Rashidee and Voon, Boo Ho and Lee, Nagarajah (2007) Measuring and managing franchisee satisfaction : a study of academic franchising / Firdaus Abdullah ... [et al.]. Social and Management Research Journal, 5 (1). pp. 91-102. ISSN 1675-7017
Abdullah, Noordini (2016) Modeling the relationship of research university brand image on students’ satisfaction and its effect on brand loyalty / Noordini Abdullah. In: The Doctoral Research Abstracts. IGS Biannual Publication, 10 (10). Institute of Graduate Studies, UiTM, Shah Alam.
Abdullah, Norshafina (2007) The relationship between service quality, customer satisfaction and customer loyalty towards KTMB (Commuter) / Norshafina Abdullah. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)
Abu Bakar, Rahil and Dzulkifli, Norfarahin (2013) Customer satisfaction towards service quality of public bus transport: a case study at Melaka Central (MC) / Rahil Abu Bakar and Norfarahin Dzulkifli. Student Project. Faculty of Administrative Science and Policy Studies, Bandaraya Melaka, Melaka. (Unpublished)
Abu Yazid, Hasrol Amri (2006) Customer satisfaction towards sales services provided by showroom sales staff at Sime UEP Properties Berhad Subang Jaya / Hasrol Amri Abu Yazid. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Adzam Yukhairiz, Nur Shuhada (2017) The effect of leadership styles towards person organization fit among teachers in Sekolah Kebangsaan Batu Laut / Nur Shuhada Adzam Yukhairiz. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)
Alias, Zuraini (2017) The relationship between servicescape, experiential values, self-image congruity and loyalty intention of customers towards department stores in Malaysia / Zuraini Alias. In: The Doctoral Research Abstracts. IGS Biannual Publication, 12 (12). Institute of Graduate Studies, UiTM, Shah Alam.
Arifin, Nur Ainisa (2003) A study on the association between job-related motivational factors and job satisfaction. Job satisfaction among rank-and-file officers of the Royal Customs Department. A case study at Port Klang Selangor, Malaysia / Nur Ainisa Arifin. Research Reports. Faculty of Administrative Science and Policy Studies, Melaka. (Submitted)
Geling, Alex Anderian (2013) The significant of a wayfinding plan for Jong’s crocodile farm and zoo as a factor to add customer satisfaction / Alex Anderian Geling. Student Project. Faculty of Art and Design, Shah Alam. (Unpublished)
Hasan, Zuhairah and Zakaria, Ridhawati (2009) Customer perception towards service quality provided by Tabung Haji Seremban / Zuhairah Hasan and Ridhawati Hj. Zakaria. Research Reports. Research Management Institute (RMI), Shah Alam. (Unpublished)
Hassan, Muhaiza (2006) The relationship between job satisfaction and job effectiveness among employees at Jabatan Ketua Menteri, Ayer Keroh Melaka / Muhaiza Hassan. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)
Hemdi, Mohamad Abdullah (2009) Service employees' acceptance of hotel front office systems : A test of technology acceptance model / Mohamad Abdullah Hemdi. Esteem Academic Journal, 5 (2). pp. 1-19. ISSN 1675-7939
Hussin, Suhailey (2007) The effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC) / Suhailey Hussin. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)
UNSPECIFIED and Ismail, Ida Rosnita and Ismail, Azman (2017) The roles of employees coaching towards employee outcomes / Nursaadatun Nisak Ahmad, Ida Rosnita Ismail and Azman Ismail. Social and Management Research Journal, 14 (2). pp. 72-88. ISSN 1675-7017
Impian, Zurhaida (2008) The effectiveness of promotional mix done by Pusat Zakat Melaka (PZM) to create customers' awareness in Melaka Tengah area in fulfilling their zakat obligation / Zurhaida Impian. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)
Ishak, Siti Aisyah and Moktarroji, Nurul Hidayah (2013) A study on the effects of service quality on customer satisfaction towards bus transit in Malacca Central / Siti Aisyah Ishak and Nurul Hidayah Moktarroji. Student Project. Faculty of Administrative Science and Policy Studies, Bandaraya Melaka, Melaka. (Unpublished)
Iskandar Zurkarnain, Diyana and Ahmad, Nurazlin (2011) Quality of services through public perception at Community Polyclinic, Peringgit, Melaka / Diyana Iskandar Zurkarnain and Nurazlin Ahmad. Student Project. Faculty of Administrative Science and Policy Studies, Bandaraya Melaka, Melaka. (Unpublished)
Ismail, Anis Nadia (2007) Factors influencing the effectiveness of The New Straits Times Press (M) Bhd Kuantan branch's distribution system / Anis Nadia Ismail. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)
Ismail, Intan Rafidah and Shahril, Nur Iman Aqilah (2016) The vital components of hipster cafe that affect millennials’ satisfaction / Intan Rafidah Ismail and Nur Iman Aqilah Shahril. Student Project. Faculty of Business Management, Bandaraya Melaka, Melaka. (Unpublished)
Kamarudin, Robieahton (2008) The acceptance of Bank Rakyat services through their corporate social responsibilities (CSR) provided by Bank Rakyat Jasin Melaka / Robieahton Kamarudin. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)
Kasim, Roszianah (2006) An initial study of DPMM's performance in promoting Malay enterpreneurs / Roszianah Kasim. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)
Kassim, Hamidah (2004) Towards delighting your customer / Hamidah Kassim. Info PinTAR (2). pp. 1-10. ISSN 1675-9907
Lian, Farino Santani (2009) Relationship between promotion effectiveness and promotion mix of DNA Asia ICT Sdn. Bhd. / Farino Santani Lian. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)
UNSPECIFIED and Mohd. Yusof, Zulkafli and Hashim, Marwan and Hassan, Rosli (2005) Commercial - customers satisfaction in Islamic banking scheme : a case study in Kedah / Noorsaliza Zainal, Zulkafli Mohd. Yusof, Marwan Hashim... [et.al.]. Research Reports. Institute of Research Management & Innovation, Sungai Petani, Kedah. (Unpublished)
Mahat, Siti Fatimah (2013) Rebranding of corporate identity, Wet World Shah Alam / Siti Fatimah Mahat. Student Project. Faculty of Art and Design. (Unpublished)
Masor@Mansor, Nur Hazwani (2007) The effectiveness of promotional efforts towards Nestle beverages / Nur Hazwani Masor@Mansor. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)
Mat Ali, Syukrina Alini and Said, Noor Azzah and Munap, Rudzi (2012) The application of Hackman and Oldham’s job characteristics model to job satisfaction: view point from fast food outlet’ managers / Syukrina Alini Mat Ali , Noor Azzah Said and Rudzi Munap. Research Reports. Research Management Institute (RMI), Shah Alam.
Md Rus, Mohammad Hafizi and Zain, Razlan Adli and Abdul Patah, Mohd Onn Rashdi and Zainal Abidin, Izhar Hafifi and Mohd Radzi, Salleh (2017) Factors influencing patrons’ tipping practice at 5-star hotels in Kuala Lumpur, Malaysia / Mohammad Hafizi Md Rus...[et al.]. Journal of Tourism, Hospitality & Culinary Arts, 9 (2). pp. 1-16. ISSN 2590-3837
Misran, Ain Nabila and Norjai, Farah Syahidah (2016) The influences of electronic word of mouth towards consumer purchasing behavior / Ain Nabila Misran Farah and Syahidah Norjai. Student Project. Faculty of Business Management, Bandaraya Melaka, Melaka. (Unpublished)
Mohamad, Nor Atifah and Suyurno, S. Salahudin and Maulan, Sumarni and Razali, Nazarul Azali (2017) Multimodal analysis of muslimah cosmetic billboards / Nor Atifah Mohamad … [et al.]. In: 2nd International Islamic Heritage Conference (ISHEC 2017), 14-15 November 2017, Avillion Hotel Melaka.
Mohamad Nasir, Nur Fatin Atiqah and Razali, Norul Khairunnisa (2013) Customer satisfaction towards service quality in banking industry: a case study at the main branch of Maybank in Malacca / Nur Fatin Atiqah Mohamad Nasir and Norul Khairunnisa Razali. Student Project. Faculty of Administrative Science and Policy Studies, Bandaraya Melaka, Melaka. (Unpublished)
Mohd Saad, Norsaliza (2006) Customer loyalty: A case study of Bank Rakyat, Melawati branch, Kuala Lumpur / Norsaliza Mohd Saad. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)
Mohd Sabaruldin, Anis Sabrina (2006) Service quality towards customer persistency of life insurance scheme, MAA Assurance Berhad: A case study in Cemerlang Agency, Seremban branch / Anis Sabrina Mohd Sabaruldin. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)
Mohd Salleh, Siti Hajar (2006) The effectiveness of new revamp of Harian Metro at Klang Valley: Readers' perception and acceptance / Siti Hajar Mohd Salleh. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)
Mohtar, Nor Marini (2007) Customers perception towards marketing programs of POSLAJU: Klang Valley area / Nor Marini Mohtar. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)
O. Tasie, George (2002) Customer perception about quality of service : the case of Vietnamese and Australian managers / George O. Tasie. Journal of International Business and Entrepreneurship, 9 (1). pp. 109-126. ISSN 0128-7494
Othman, Zulhan (2015) The influence of service delivery failures, service recovery and perceived values on customer behavioural intentions in Malay restaurants / Zulhan Othman. In: The Doctoral Research Abstracts. IGS Biannual Publication, 7 (7). Institute of Graduate Studies, UiTM, Shah Alam.
Othman, Zulhan and Mohd Radzi, Salleh and Mohd Hanafiah, Mohd Hafiz (2014) Customer behavioral intention: Influence of service delivery failures and perceived values in Malay restaurants / Zulhan Othman, Salleh Mohd Radzi and Mohd Hafiz Mohd Hanafiah. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 6 (1). ISSN 1985-8914
Panit, Gloria (2013) The determinants and relationship of customer perceived factors on loyalty for electrical and electronic product brands in Sarawak / Gloria Anak Panit. Masters thesis, Universiti Teknologi MARA.
Raja Harun, Tengku Wasimah (2011) Measuring customer satisfaction on service quality in Bank Rakyat / Raja Harun Tengku Wasimah. Student Project. Faculty of Business and Management, Dungun, Terengganu. (Unpublished)
Ramli, Ida Aziaty (2008) A study on the effectiveness of the advertising media used by Maybank for its financing services towards customer awareness in 2008 / Ida Aziaty Ramli. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)
Ramli, Nurfaiza Nazura (2008) Promotional strategy to convince dial-up users to convert to Streamyx / Nurfaiza Nazura Ramli. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)
Ramli, Nurul Akma and Saliman, Nurhayati (2012) Factors of staff professionalism at counter services affect customer satisfaction: A case study at TMpoint Jalan Gajah Berang, Melaka / Nurul Akma Ramli and Nurhayati Saliman. Student Project. Faculty of Administrative Science and Policy Studies, Bandaraya Melaka, Melaka. (Unpublished)
Saleh, Alia Zafira (2007) The impact of service quality on customer satisfaction, a study on Tanjung Offshore Services / Alia Zafira Saleh. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)
Salehuddin, Afini (2006) Customer loyalty amongst GRADS member of Malaysia Airlines / Afini Salehuddin. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)
Wan Sazali, Wan Nur Farhana and Mazlan, Maisarah (2013) A case study on perceived waiting time, customer satisfaction and repatronization at Kentucky Fried Chicken (KFC), i-City, Section 7, Shah Alam / Wan Nur Farhana Wan Sazali and Maisarah Mazlan. Student Project. Faculty of Hotel and Tourism Management, Shah Alam. (Unpublished)
Yahaya, Ielda Suraya (2009) The effectiveness of promotionals tools towards customer awareness for Biossentials Puri Spa, Melaka / Ielda Suraya Yahaya. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)
Yahya, Mohammad Yusuf and Mohd Johan, Muhammad Nadzim (2013) Service quality and customer satisfaction : A study at Majlis Bandaraya Melaka Bersejarah / Mohammad Yusuf Yahya and Muhammad Nadzim Mohd Johan. Student Project. Faculty of Administrative Science and Policy Studies, Bandaraya Melaka, Melaka. (Unpublished)
Zakaria, Zainuddin (2017) Is customer satisfaction enough? Issues and challenges in creating a competitive advantage through excellent customer relationship/ Zainuddin Zakaria. Journal Academia UiTM Terengganu, 1. pp. 15-28. ISSN 1985-5125
