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Abdul Karim, Nor Atiqah and Mohamad Radzi, Nur Shuhada and Mohd Basri, Siti Mariah (2015) Modelling Impotance Perfomance Analysis (IPA) to improve service quality in luxury hotel / Nor Atiqah Abdul Karim , Nur Shuhada Mohamad Radzi and Siti Mariah Mohd Basri. Student Project. Faculty of Hotel and Tourism Management, Kampus Bandaraya, Melaka. (Unpublished)
Abdul Majid, Mohd Aliff (2013) Assessing customer-based brand equity in predicting customers’ repurchase intention in family restaurant / Mohd Aliff Abdul Majid. Masters thesis, Universiti Teknologi MARA.
Abdul Rahman, Nor Irwani (2015) Environmental oriented corporate social responsibility and customer loyalty:corporate image as a mediator / Nor Irwani Abdul Rahman. Masters thesis, Universiti Teknologi MARA.
Abdullah, Firdaus and Alwi, Mohd Rashidee and Voon, Boo Ho and Lee, Nagarajah (2007) Measuring and managing franchisee satisfaction : a study of academic franchising / Firdaus Abdullah ... [et al.]. Social and Management Research Journal, 5 (1). pp. 91-102. ISSN 1675-7017
Abu Bakar, Rahil and Dzulkifli, Norfarahin (2013) Customer satisfaction towards service quality of public bus transport: a case study at Melaka Central (MC) / Rahil Abu Bakar and Norfarahin Dzulkifli. Student Project. Faculty of Administrative Science and Policy Studies, Bandaraya Melaka, Melaka. (Unpublished)
Abu Zaireen, Nadiah (2013) The effects of hotel’s brand personality dimensions on customer’s satisfaction in Kuala Lumpur hotels / Nadiah Abu Zaireen. Masters thesis, Universiti Teknologi MARA.
Albert Panie, Maria and Abdul Rahman, Nur Liyana and Alasta Saweng @ Suki, Tracy (2014) The relationship between service quality and tourists' satisfaction at Malacca River Cruise / Maria Albert Panie , Nur Liyana Abdul Rahman and Tracy Alasta Saweng @ Suki. Student Project. Faculty of Hotel and Tourism Management, Kampus Bandaraya, Melaka. (Unpublished)
Arifin, Nur Ainisa (2003) A study on the association between job-related motivational factors and job satisfaction. Job satisfaction among rank-and-file officers of the Royal Customs Department. A case study at Port Klang Selangor, Malaysia / Nur Ainisa Arifin. Research Reports. Faculty of Administrative Science and Policy Studies, Melaka. (Submitted)
Arrifin, Mohd Izzat Azim and Mohamad, Nur Hidayah and Rashidi, Rozaira (2013) A study of customers' satisfaction towards service quality in Gadek Hot Spring / Mohd Izzat Azim Arrifin , Nur Hidayah Mohamad and Rozaira Rashidi. Student Project. Faculty of Hotel and Tourism Management, Kampus Bandaraya, Melaka. (Unpublished)
Azizan, Nurul Nadiah (2013) Customer loyalty attributes, satisfaction and behavioural loyalty / Nurul Nadiah Azizan. Masters thesis, Universiti Teknologi MARA.
Chuah, Kee Yong and T. Ramayah, Ramayah and Abdul Wahid, Nabsiah (2006) Portal satisfaction: a strategy for customer retention in the electronic era / Chuah Kee Yong, T. Ramayah and Nabsiah Abdul Wahid. Journal of International Business and Entrepreneurship, 12 (1). pp. 1-31. ISSN 0128-7494
Geling, Alex Anderian (2013) The significant of a wayfinding plan for Jong’s crocodile farm and zoo as a factor to add customer satisfaction / Alex Anderian Geling. Student Project. Faculty of Art and Design, Shah Alam. (Unpublished)
Hasan, Zuhairah and Zakaria, Ridhawati (2009) Customer perception towards service quality provided by Tabung Haji Seremban / Zuhairah Hasan and Ridhawati Hj. Zakaria. Research Reports. Research Management Institute (RMI), Shah Alam. (Unpublished)
Hemdi, Mohamad Abdullah (2009) Service employees' acceptance of hotel front office systems : A test of technology acceptance model / Mohamad Abdullah Hemdi. Esteem Academic Journal, 5 (2). pp. 1-19. ISSN 1675-7939
Ibrahim, Fatanah (2013) Customer satisfaction on MangkukTingkat.com service delivery / Fatanah Ibrahim. Masters thesis, Universiti Teknologi MARA.
Ishak, Siti Aisyah and Moktarroji, Nurul Hidayah (2013) A study on the effects of service quality on customer satisfaction towards bus transit in Malacca Central / Siti Aisyah Ishak and Nurul Hidayah Moktarroji. Student Project. Faculty of Administrative Science and Policy Studies, Bandaraya Melaka, Melaka. (Unpublished)
Iskandar Zurkarnain, Diyana and Ahmad, Nurazlin (2011) Quality of services through public perception at Community Polyclinic, Peringgit, Melaka / Diyana Iskandar Zurkarnain and Nurazlin Ahmad. Student Project. Faculty of Administrative Science and Policy Studies, Bandaraya Melaka, Melaka. (Unpublished)
Ismail, Intan Rafidah and Shahril, Nur Iman Aqilah (2016) The vital components of hipster cafe that affect millennials’ satisfaction / Intan Rafidah Ismail and Nur Iman Aqilah Shahril. Student Project. Faculty of Business Management, Bandaraya Melaka, Melaka. (Unpublished)
Kamal Ariffin, Siti Adawiyah (2013) Customer's satisfaction toward online banking at Pusat Kemahiran It Base, Parit Raja Batu Pahat / Siti Adawiyah Kamal Ariffin. Student Project. Faculty of Business and Management, Kampus Bandaraya, Melaka. (Unpublished)
Kamal Azmir, Kamal Rul Asraf and Md Yasin, Siti Nur Syaffiqah and Kamarudin, Nur Diyana (2014) Visitors' perception towards the service quality of Muzium Kesultanan Melayu Melaka / Kamal Rul Asraf Kamal Azmir , Siti Nur Syaffiqah Md Yasin and Nur Diyana Kamarudin. Student Project. Faculty of Hotel and Tourism Management, Kampus Bandaraya, Melaka. (Unpublished)
Kassim, Hamidah (2004) Towards delighting your customer / Hamidah Kassim. Info PinTAR (2). pp. 1-10. ISSN 1675-9907
Mahat, Siti Fatimah (2013) Rebranding of corporate identity, Wet World Shah Alam / Siti Fatimah Mahat. Student Project. Faculty of Art and Design. (Unpublished)
Masrom, Hazirah and Asmari, Nor Nadziha (2015) Customer satisfaction towards service quality of counter service at Syarikat Air Melaka Berhad (SAMB) Jalan Hang Tuah / Hazirah Masrom and Nor Nadziha Asmari. Student Project. Faculty of Business and Management, Kampus Bandaraya, Melaka. (Unpublished)
Mazilan, Fatin Izzati and Azman, Syazana Hazwani (2013) The factors of continuous improvement towards customer satisfaction in Urban Transformation Centre (UTC) Melaka / Fatin Izzati Mazilan and Syazana Hazwani Azman. Student Project. Faculty of Administrative Science and Policy Studies, Kampus Bandaraya, Melaka. (Unpublished)
Md Boizi, Md Faaiz (2014) User’s satisfaction with the performance of wet markets in Shah Alam, Selangor / Md Faaiz Md Boizi. Student Project. Faculty of Architecture, Planning and Surveying, Shah Alam. (Unpublished)
Misran, Ain Nabila and Norjai, Farah Syahidah (2016) The influences of electronic word of mouth towards consumer purchasing behavior / Ain Nabila Misran Farah and Syahidah Norjai. Student Project. Faculty of Business Management, Bandaraya Melaka, Melaka. (Unpublished)
Mohamad Nasir, Nur Fatin Atiqah and Razali, Norul Khairunnisa (2013) Customer satisfaction towards service quality in banking industry: a case study at the main branch of Maybank in Malacca / Nur Fatin Atiqah Mohamad Nasir and Norul Khairunnisa Razali. Student Project. Faculty of Administrative Science and Policy Studies, Bandaraya Melaka, Melaka. (Unpublished)
Mohd Khatib, Farizan Nur ‘Izzati and Zulkefliy, Muhammad Wan Faiz and Kamarulzaman, Nurizzati (2013) Customer satisfaction towards service quality of Melaka River Cruise / Farizan Nur ‘Izzati Mohd Khatib , Muhammad Wan Faiz Zulkefliy and Nurizzati Kamarulzaman. Student Project. Faculty of Hotel and Tourism Management, Kampus Bandaraya, Melaka. (Unpublished)
Mohd Zakidin, Maizatul Syafiqah and Amiruddin, Nadiah and Abdullah, Siti Nur Najwa (2014) Factors that influence customers satisfaction toward Air Asia services / Maizatul Syafiqah Mohd Zakidin , Nadiah Amiruddin and Siti Nur Najwa Abdullah. Student Project. Faculty of Hotel and Tourism Management, Kampus Bandaraya, Melaka. (Unpublished)
Nick, Kavoosi and John C., Mc Intosh (1996) A cross cultural study of firms with joint ownership : a study of Swedish multinational corporations in newly industrialized countries / Nick Kavoosi and John C. Mc Intosh. Journal of International Business and Entrepreneurship, 4 (1). pp. 29-73. ISSN 0128-7494
O. Tasie, George (2002) Customer perception about quality of service : the case of Vietnamese and Australian managers / George O. Tasie. Journal of International Business and Entrepreneurship, 9 (1). pp. 109-126. ISSN 0128-7494
Ramli, Nurul Akma and Saliman, Nurhayati (2012) Factors of staff professionalism at counter services affect customer satisfaction: A case study at TMpoint Jalan Gajah Berang, Melaka / Nurul Akma Ramli and Nurhayati Saliman. Student Project. Faculty of Administrative Science and Policy Studies, Bandaraya Melaka, Melaka. (Unpublished)
Rosle, Izzad Emir and Mohamad Hashim, Norfaiezan and Shaharin, Siti Nur Ilyana (2014) Visitor's satisfaction towards physical facilities: case study of REDTMA / Izzad Emir Rosle , Norfaiezan Mohamad Hashim and Siti Nur Ilyana Shaharin. Student Project. Faculty of Hotel and Tourism Management, Kampus Bandaraya, Melaka. (Unpublished)
Sabran, Fairus and Abu Hussin, Mohd Amnn and Johar, Ros Farrah Ain (2013) A study on customers’ satisfaction towards service quality at Menara Taming Sari Melaka / Fairus Sabran , Mohd Amnn Abu Hussin and Ros Farrah Ain Johar. Student Project. Faculty of Hotel and Tourism Management, Kampus Bandaraya, Melaka. (Unpublished)
Yahya, Mohammad Yusuf and Mohd Johan, Muhammad Nadzim (2013) Service quality and customer satisfaction : A study at Majlis Bandaraya Melaka Bersejarah / Mohammad Yusuf Yahya and Muhammad Nadzim Mohd Johan. Student Project. Faculty of Administrative Science and Policy Studies, Bandaraya Melaka, Melaka. (Unpublished)
Zainal Abidin, Siti Yuwanis (2017) The significant relationship among factors contributing towards customer satisfaction at Y-Centre, UTC Melaka / Siti Yuwanis Zainal Abidin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)