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Ajit, Nani (2006) Customer satisfaction towards Amanah Saham Nasional Berhad (ASNB) agents service level in Kuala Lumpur / Nani Ajit. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Adam, Intan Adila (2007) The impact of servicescape towards Melaka International Trade Centre (MITC) service quality / Intan Adila Adam. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Abdul Rahman, Mohd Fadzli (2006) The influence of service quality provided by Melaka International Trade Centre Sdn. Bhd. (MITC) towards customer satisfaction / Mohd Fadzli Abdul Rahman. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Ainuddin, Siti Sofia (2017) The impact of flexible working hours toward employee's productivity in Politeknik Kota Bharu, Kelantan / Siti Sofia Ainuddin. Student Project. Faculty of Business Management, Jengka, Pahang. (Unpublished)
Abdul Hamid, Mohd Fauzi (2018) Passenger behavioural intention to use selfservice check-in (SSCI) kiosks at KL International Airport (KLIA) / Mohd Fauzi Abdul Hamid. In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.
Abdul Ghani, Azlina (2006) A study on customers' perception towards service quality at the main counter of Amanah Saham Nasional Berhad, Kuala Lumpur / Azlina Abdul Ghani. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Abdul Rahim, Zulkefli (2018) Contract manufacturing service quality and its relationship with customer satisfaction and loyalty in F&B industry / Zulkefli Abdul Rahim. In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.
Abu Bakar, Nur Asilah (2018) Perception of customer satisfaction on Al-Rahn Yapiem servicing in Kuantan, Pahang / Nur Asilah Abu Bakar. Student Project. Academy of Contemporary Islamic Studies, Shah Alam. (Unpublished)
Ahmad, Norazidah (2015) The factors influencing customer satisfaction in hotel industry (case study: Hotel Seri Malaysia Sungai Petani) / Norazidah Ahmad. Student Project. Faculty of Business Management, Sungai Petani, Kedah. (Unpublished)
Azhar, Nur Fazliana (2015) Barriers effective communication impact to productivity of employee in Hotel Seri Malaysia Kepala Batas / Nur Fazliana Azhar. Student Project. Faculty Of Business Management, Sungai Petani, Kedah. (Unpublished)
Ab.Ghani, Ammei Asraf (2009) A study on consumers needs among Indonesian migrant towards Celcom International Business Division / Ammei Asraf Ab.Ghani. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Ambia, Norafidah (2001) Customer satisfaction and perception towards the service provided at Tenaga Nasional Berhad Distribution Tampin / Norafidah Ambia. Student Project. Faculty of Business and Manangement, Bandaraya Melaka. (Unpublished)
Adlan, Atira and Zulkifli, Asmaa’ Arinah (2015) Factors that influence perceived service quality among Port Klang Trading client / Atira Adlan and Asmaa’ Arinah Zulkifli. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Ahmad Zulkifle, Farah Wahida (2006) Strategic approach in competitive and sales workflow analysis - a case study for neural / Farah Wahida Ahmad Zulkifle. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Ahmad Musa, Dina Azua (2008) The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Abdul Hamid, Norizzati (2007) The elements of service quality which contributes to customer satisfaction in using TM services in Seremban / Norizzati Abdul Hamid. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Anuwar, Assma Nuraina (2018) The impact of flexible working hours towards employee's productivity at Felda D'saji Sdn. Bhd., Kuala Lumpur / Assma Nuraina Anuwar. Student Project. Faculty of Business and Management, Jengka, Pahang. (Unpublished)
Abdul Hamid, Siti Hajar (2005) A study on customer awareness and satisfaction towards Bai al'inah concept and services provided by Bank Rakyat, Jengka Branch / Siti Hajar Abdul Hamid. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Asirop, Fazilah (2004) A study: comparing customers' perceptions towards Tabung Haji services and other banks: a case study of Tabung Haji in Wilayah Persekutuan and Melaka branch / Fazilah Asirop. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Abang Abdulrahman, Abang Zainoren (2012) Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 1 (1). Institute of Graduate Studies, UiTM, Shah Alam.
Abdul Rahim, Jihan Ayuni (2008) Factors that creates customer awareness on the promotion strategies made by Melaka Stadium Corporation / Jihan Ayuni Abdul Rahim. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Abdul Rahman, Nor Irwani (2015) Environmental oriented corporate social responsibility and customer loyalty:corporate image as a mediator / Nor Irwani Abdul Rahman. Masters thesis, Universiti Teknologi MARA.
Abdul Rashid, Mas Anom (2012) Electronic government maturity stage, user’s adoption and user’s satisfaction level / Mas Anom Abdul Rashid. In: THE DOCTORAL RESEARCH ABSTRACT. IPSis Biannual Publication, 1 (1). Institute of Graduate Studies, UiTM, Shah Alam.
Abdullah, Firdaus and Alwi, Mohd Rashidee and Voon, Boo Ho and Lee, Nagarajah (2007) Measuring and managing franchisee satisfaction : a study of academic franchising / Firdaus Abdullah ... [et al.]. Social and Management Research Journal, 5 (1). pp. 91-102. ISSN 1675-7017
Abdullah, Noordini (2016) Modeling the relationship of research university brand image on students’ satisfaction and its effect on brand loyalty / Noordini Abdullah. In: The Doctoral Research Abstracts. IGS Biannual Publication, 10 (10). Institute of Graduate Studies, UiTM, Shah Alam.
Abdullah, Norshafina (2007) The relationship between service quality, customer satisfaction and customer loyalty towards KTMB (Commuter) / Norshafina Abdullah. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)
Abu Bakar, Rahil and Dzulkifli, Norfarahin (2013) Customer satisfaction towards service quality of public bus transport: a case study at Melaka Central (MC) / Rahil Abu Bakar and Norfarahin Dzulkifli. Student Project. Faculty of Administrative Science and Policy Studies, Bandaraya Melaka, Melaka. (Unpublished)
Abu Yazid, Hasrol Amri (2006) Customer satisfaction towards sales services provided by showroom sales staff at Sime UEP Properties Berhad Subang Jaya / Hasrol Amri Abu Yazid. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Abu Zaireen, Nadiah (2013) The effects of hotel’s brand personality dimensions on customer’s satisfaction in Kuala Lumpur hotels / Nadiah Abu Zaireen. Masters thesis, Universiti Teknologi MARA.
Adzam Yukhairiz, Nur Shuhada (2017) The effect of leadership styles towards person organization fit among teachers in Sekolah Kebangsaan Batu Laut / Nur Shuhada Adzam Yukhairiz. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)
Alias, Zuraini (2017) The relationship between servicescape, experiential values, self-image congruity and loyalty intention of customers towards department stores in Malaysia / Zuraini Alias. In: The Doctoral Research Abstracts. IGS Biannual Publication, 12 (12). Institute of Graduate Studies, UiTM, Shah Alam.
Arifin, Nur Ainisa (2003) A study on the association between job-related motivational factors and job satisfaction. Job satisfaction among rank-and-file officers of the Royal Customs Department. A case study at Port Klang Selangor, Malaysia / Nur Ainisa Arifin. Research Reports. Faculty of Administrative Science and Policy Studies, Melaka. (Submitted)
Awang, Zaimatul (2013) Shopping mall attractiveness: consumers decision towards the selection of shopping mall / Zaimatul Awang. Masters thesis, Universiti Teknologi MARA.
Azmi, Muhamad Azhar Parid (2007) The contribution of product strategy towards readers' acceptance of the New Straits Times / Muhamad Azhar Parid Azmi. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Bakri, Siti Zubaidah (2007) Service quality factors effecting customer's behavioral intentions towards Selesa Beach Resort, Port Dickson / Siti Zubaidah Bakri. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Bahara, Noor Azfar Akmal (2007) A study on relationship between service quality and customer satisfaction towards Stadium Hang Jebat Melaka in 2007 / Noor Azfar Akmal Bahara. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Basri, Nurfadhilah (2008) The impact of the underpinnings of relationship marketing on customer loyalty in Telekom Malaysia / Nurfadhilah Basri. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Baruddin, Hashimah Wardah (2018) A study on the standard procedure and employee satisfaction towards the level of effectiveness in conducting performance appraisal based on employees perception at school of medical sciences, Universiti Sains Malaysia (USM) / Hashimah Wardah Baruddin. Student Project. Faculty of Business and Management, Jengka, Pahang. (Unpublished)
Che Min, Nuradlina (2006) Determining the factors that influence the sales volume: a case study of MVBD, Menara Kuala Lumpur / Nuradlina Che Min. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Fadzil, Mohd Ikhmal (2010) The influence of design and typography on packaging effectiveness in the perception of the customers (radix fried chicken) / Mohd Ikhmal Fadzil. Student Project. Faculty of Business Management, Sungai Petani, Kedah. (Unpublished)
Geling, Alex Anderian (2013) The significant of a wayfinding plan for Jong’s crocodile farm and zoo as a factor to add customer satisfaction / Alex Anderian Geling. Student Project. Faculty of Art and Design, Shah Alam. (Unpublished)
Haron, Md Azmi (2001) A study on customer satisfaction towards service provided by Tabung Haji Klang District / Md Azmi Haron. Student Project. Faculty of Business and Management, Bandaraaya Melaka. (Unpublished)
Halid, Khairunnisa (2006) A study on factors that affect the customer usage of KTM Berhad intercity train services / Khairunnisa Halid. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Hasan, Zuhairah and Zakaria, Ridhawati (2009) Customer perception towards service quality provided by Tabung Haji Seremban / Zuhairah Hasan and Ridhawati Hj. Zakaria. Research Reports. Research Management Institute (RMI), Shah Alam. (Unpublished)
Hassan, Muhaiza (2006) The relationship between job satisfaction and job effectiveness among employees at Jabatan Ketua Menteri, Ayer Keroh Melaka / Muhaiza Hassan. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)
Hemdi, Mohamad Abdullah (2009) Service employees' acceptance of hotel front office systems : A test of technology acceptance model / Mohamad Abdullah Hemdi. Esteem Academic Journal, 5 (2). pp. 1-19. ISSN 1675-7939
Hussin, Suhailey (2007) The effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC) / Suhailey Hussin. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)
Isa, Rafidah (2007) Customers' awareness towards products offered by Budayatama Corporation Sdn Bhd / Rafidah Isa. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Ismail, Aliya Huda (2015) Service quality and customer satisfaction towards banking sector: A case study of Bank Persatuan / Aliya Huda Ismail. Student Project. Faculty of Business Management, Sungai Petani, Kedah. (Unpublished)
Ismail, Ida Rosnita and Ismail, Azman (2017) The roles of employees coaching towards employee outcomes / Nursaadatun Nisak Ahmad, Ida Rosnita Ismail and Azman Ismail. Social and Management Research Journal, 14 (2). pp. 72-88. ISSN 1675-7017
Ibrahim, Mohammad Ariff (2006) Service quality: evaluation on transaction services in Tabung Haji Banda Kaba, Melaka / Mohammad Ariff Ibrahim. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Impian, Zurhaida (2008) The effectiveness of promotional mix done by Pusat Zakat Melaka (PZM) to create customers' awareness in Melaka Tengah area in fulfilling their zakat obligation / Zurhaida Impian. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)
Ishak, Siti Aisyah and Moktarroji, Nurul Hidayah (2013) A study on the effects of service quality on customer satisfaction towards bus transit in Malacca Central / Siti Aisyah Ishak and Nurul Hidayah Moktarroji. Student Project. Faculty of Administrative Science and Policy Studies, Bandaraya Melaka, Melaka. (Unpublished)
Iskandar Zurkarnain, Diyana and Ahmad, Nurazlin (2011) Quality of services through public perception at Community Polyclinic, Peringgit, Melaka / Diyana Iskandar Zurkarnain and Nurazlin Ahmad. Student Project. Faculty of Administrative Science and Policy Studies, Bandaraya Melaka, Melaka. (Unpublished)
Ismail, Anis Nadia (2007) Factors influencing the effectiveness of The New Straits Times Press (M) Bhd Kuantan branch's distribution system / Anis Nadia Ismail. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)
Ismail, Intan Rafidah and Shahril, Nur Iman Aqilah (2016) The vital components of hipster cafe that affect millennials’ satisfaction / Intan Rafidah Ismail and Nur Iman Aqilah Shahril. Student Project. Faculty of Business Management, Bandaraya Melaka, Melaka. (Unpublished)
Jamaludin, Siti Ainun Mardiah (2008) Tenants satisfaction towards the facilities provided by Technology Park Malaysia / Siti Ainun Mardiah Jamaludin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Jefrry, Zahrul Hisyam (2015) A study on customers' satisfaction towards Tabung Haji by using service quality dimension / Zahrul Hisyam Jefrry. Student Project. Faculty of Business Management, Segamat. (Submitted)
Khalid, Nurul Amirah (2018) The impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka / Nurul Amirah Khalid. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Kamarudin, Robieahton (2008) The acceptance of Bank Rakyat services through their corporate social responsibilities (CSR) provided by Bank Rakyat Jasin Melaka / Robieahton Kamarudin. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)
Kasim, Roszianah (2006) An initial study of DPMM's performance in promoting Malay enterpreneurs / Roszianah Kasim. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)
Kassim, Hamidah (2004) Towards delighting your customer / Hamidah Kassim. Info PinTAR (2). pp. 1-10. ISSN 1675-9907
Luqman, Aqashah Shahren (2013) Factors contribute to customer complaint towards services at operation department in Johor Port Berhad / Aqashah Shahren Luqman. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
ldris, Noor Affendy (2001) A study on customer satisfaction in using the TMTOUCH services provided by Telekom Cellular Sdn. Bhd. around Malacca area / Noor Affendy ldris. Student Project. Faculty of Business and Management, Alor Gajah. (Unpublished)
Lian, Farino Santani (2009) Relationship between promotion effectiveness and promotion mix of DNA Asia ICT Sdn. Bhd. / Farino Santani Lian. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)
Mohd. Yusof, Jamaliah and Musa, Rosidah and Abd Rahman, Sofiah (2010) Explaining store behavioral loyalty: the antecedents and roles of store image, self-image, and social and environment image in the fashion industry / Jamaliah Mohd. Yusof, Prof. Madya Dr. Rosidah Musa and Prof. Madya Dr. Sofiah Abd Rahman. Research Reports. Research Management Institute (RMI), Shah Alam. (Unpublished)
Mohd Amran, Ainaa Nadia (2007) Customer perception and satisfaction: eServices quality by MYSPEED to JPJ users / Ainaa Nadia Mohd Amran. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Mohamad, Aini Tasnim (2008) Servicescape factors affecting level of customer satisfaction toward Melaka Sentral Sdn Bhd (MSSB) / Aini Tasnim Mohamad. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Mahmood, Mohd Wahyuddin (2008) Comparative measurement of customer satisfaction based on their expectation and perceived value towards Bayo service / Mohd Wahyuddin Mahmood. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Mohd Yasin, Munira (2007) Examining the level of service quality towards customer satisfaction at Melaka Stadium Corporation / Munira Mohd Yasin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Mustafa Ferkeri, Muslihah (2007) Adding customer value in service quality in automotive assemble company / Muslihah Mustafa Ferkeri. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Mohtar, Nor Marina (2007) Contributing factors of customer dissatisfaction with service quality at post office in Wilayah Persekutuan / Nor Marina Mohtar. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Md.Shukri, Nur Izzatul (2008) The level of customer satisfaction towards service quality provided by IBFIM / Nur Izzatul Md.Shukri. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Md Tahir, Nur Nazariah (2014) Customer preferences on master bedroom furniture / Nur Nazariah Md Tahir. Student Project. Faculty of Applied Sciences, Jengka, Pahang. (Unpublished)
Mohd Wahid, Siti Daleela (2006) Customer frustration incident and frustration behavior for priority plus program at Concorde Hotel Shah Alam / Siti Daleela Mohd Wahid. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Md. Hanif, Nur Aliaa Diyana (2018) Influencing factors towards customer's choice of Umrah travel agencies / Nur Aliaa Diyana Md. Hanif. Student Project. Academy of Contemporary Islamic Studies, Shah Alam. (Unpublished)
Muhamad Hassim, Mohd Hashimi (2006) Customer satisfaction and perception towards service quality: a case study of Cognis Oleochemicals in Malaysia / Mohd Hashimi Muhamad Hassim. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Mohd ZukiNur Fazliana Mohd Zuki, Nur Fazliana (2008) Customers' perceptions towards Mid Valley Megamall's servicescapes in 2008 / Nur Fazliana Mohd Zuki. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Mohd. Noh, Norfa Dila (2001) Enhancing the service quality as a strategy of maintaining competitive position in Malaysian telecommunication industry; a focus on Telekom Malaysia Berhad Gajah Berang, Malacca / Norfa Dila Mohd. Noh. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Mohamed Mansor, Mohammad Fadly (2007) Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Mustapa, Mimi Zelia (2002) Study on the impact of the promotions towards customer acceptance the Mayban financial hire purchase: case study analysis in MBF Mentakab Pahang / Mimi Zelia Mustapa. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Mohd Ajid, Noradibah (2008) Understanding the gap analysis towards quality services provided by AWC Facility Solutions Berhad / Noradibah Mohd Ajid. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Mohamed Yusoh, Aziemah (2018) The relationship between social media participation and employees' performance at Hamdan Abdullah Sdn Bhd, Kerteh, Terengganu Darul Iman / Aziemah Mohamed Yusoh. Student Project. Faculty of Business and Management, Jengka, Pahang. (Unpublished)
Mohamad Amin, Siti Zarina (2004) A study on factor that influence customer satisfaction toward quality services provided by Tabung Haji, Tanjong Karang, Selangor / Siti Zarina Mohamad Amin. Student Project. Faculty of Administration Science and Policy Studies, Alor Gajah. (Unpublished)
Mohamed Yazid, Norazah (2007) A study on relationship between service quality and customer satisfaction: a case study of Melaka International Trade Centre (MITC) / Norazah Mohamed Yazid. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Mahat, Siti Fatimah (2013) Rebranding of corporate identity, Wet World Shah Alam / Siti Fatimah Mahat. Student Project. Faculty of Art and Design. (Unpublished)
Masor@Mansor, Nur Hazwani (2007) The effectiveness of promotional efforts towards Nestle beverages / Nur Hazwani Masor@Mansor. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)
Mat Ali, Syukrina Alini and Said, Noor Azzah and Munap, Rudzi (2012) The application of Hackman and Oldham’s job characteristics model to job satisfaction: view point from fast food outlet’ managers / Syukrina Alini Mat Ali , Noor Azzah Said and Rudzi Munap. Research Reports. Research Management Institute (RMI), Shah Alam.
Md Rus, Mohammad Hafizi and Zain, Razlan Adli and Abdul Patah, Mohd Onn Rashdi and Zainal Abidin, Izhar Hafifi and Mohd Radzi, Salleh (2017) Factors influencing patrons’ tipping practice at 5-star hotels in Kuala Lumpur, Malaysia / Mohammad Hafizi Md Rus...[et al.]. Journal of Tourism, Hospitality & Culinary Arts, 9 (2). pp. 1-16. ISSN 2590-3837
Misran, Ain Nabila and Norjai, Farah Syahidah (2016) The influences of electronic word of mouth towards consumer purchasing behavior / Ain Nabila Misran Farah and Syahidah Norjai. Student Project. Faculty of Business Management, Bandaraya Melaka, Melaka. (Unpublished)
Mohamad, Nor Atifah and Suyurno, S. Salahudin and Maulan, Sumarni and Razali, Nazarul Azali (2017) Multimodal analysis of muslimah cosmetic billboards / Nor Atifah Mohamad … [et al.]. In: 2nd International Islamic Heritage Conference (ISHEC 2017), 14-15 November 2017, Avillion Hotel Melaka.
Mohamad Nasir, Nur Fatin Atiqah and Razali, Norul Khairunnisa (2013) Customer satisfaction towards service quality in banking industry: a case study at the main branch of Maybank in Malacca / Nur Fatin Atiqah Mohamad Nasir and Norul Khairunnisa Razali. Student Project. Faculty of Administrative Science and Policy Studies, Bandaraya Melaka, Melaka. (Unpublished)
Mohamad Yunus, Noor’ain and Mat Som, Rohana and Abdul Majid, Afiza and Ungku Abdul Aziz, Ungku Munirah and Mohd Abas, Mohd Khalid (2018) Generation Y Purchase Intention of Personal Care Products: The Influence of Attitude, Subjective Norms and Perceived Behavioural Control / Noor’ain Mohamad Yunus, Rohana Mat Som, Afiza Abdul Majid, Ungku Munirah Ungku Abdul Aziz, Mohd Khalid Mohd Abas. Journal of International Business, Economics and Entrepreneurship, 3 (2). pp. 30-36. ISSN 2550-1429 (Submitted)
Mohd Nazir, Mohd Izral (2002) 'A study on the service performance of "on-call-maintenance services" by DiGiCITY (M) Sdn Bhd.' / Mohd Izral Mohd Nazir. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Mohd Saad, Norsaliza (2006) Customer loyalty: A case study of Bank Rakyat, Melawati branch, Kuala Lumpur / Norsaliza Mohd Saad. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)
Mohd Sabaruldin, Anis Sabrina (2006) Service quality towards customer persistency of life insurance scheme, MAA Assurance Berhad: A case study in Cemerlang Agency, Seremban branch / Anis Sabrina Mohd Sabaruldin. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)
Mohd Salleh, Siti Hajar (2006) The effectiveness of new revamp of Harian Metro at Klang Valley: Readers' perception and acceptance / Siti Hajar Mohd Salleh. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)
Mohd. Yusof, Zulkafli and Hashim, Marwan and Hassan, Rosli (2005) Commercial - customers satisfaction in Islamic banking scheme : a case study in Kedah / Noorsaliza Zainal, Zulkafli Mohd. Yusof, Marwan Hashim... [et.al.]. Research Reports. Institute of Research Management & Innovation, Sungai Petani, Kedah. (Unpublished)
Mohtar, Nor Marini (2007) Customers perception towards marketing programs of POSLAJU: Klang Valley area / Nor Marini Mohtar. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)
Nek Ahmad Kamal, Nik Shila Azwin (2006) Determining the factors that influenced customer's complaint: a case study at PERNEC Technologies Sdn. Bhd. / Nik Shila Azwin Nek Ahmad Kamal. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Othman, Khairol Azli (2003) Relationship marketing and its effects towards customers' satisfaction: a case study on Cari Sparepart Sdn. Bhd. / Khairol Azli Othman. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Omar, Nor Hashimah (2005) Effectiveness of the corrective and preventive action program made by Oleochemicals (M) Sdn Bhd towards customer complaint under company product / Nor Hashimah Omar. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Omar, Normayanti (2001) A study on the efficiency of customer service at DAHE Industries Malaysia (DIM) Sdn Bhd / Normayanti Omar. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
O. Tasie, George (2002) Customer perception about quality of service : the case of Vietnamese and Australian managers / George O. Tasie. Journal of International Business and Entrepreneurship, 9 (1). pp. 109-126. ISSN 0128-7494
Othman, Zulhan (2015) The influence of service delivery failures, service recovery and perceived values on customer behavioural intentions in Malay restaurants / Zulhan Othman. In: The Doctoral Research Abstracts. IGS Biannual Publication, 7 (7). Institute of Graduate Studies, UiTM, Shah Alam.
Othman, Zulhan and Mohd Radzi, Salleh and Mohd Hanafiah, Mohd Hafiz (2014) Customer behavioral intention: Influence of service delivery failures and perceived values in Malay restaurants / Zulhan Othman, Salleh Mohd Radzi and Mohd Hafiz Mohd Hanafiah. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 6 (1). ISSN 1985-8914
Panit, Gloria (2013) The determinants and relationship of customer perceived factors on loyalty for electrical and electronic product brands in Sarawak / Gloria Anak Panit. Masters thesis, Universiti Teknologi MARA.
Ramli, Mohd Harith (2007) The factors that influencing customer behavior on servicescape offered by Mutiara Johor Bahru / Mohd Harith Ramli. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Radzuan, Mohd Redza Nizam (2008) Customer satisfaction toward Sahabat EON program / Mohd Redza Nizam Radzuan. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Ramli, Norazilah (2006) Service quality offered by Pos Malaysia, Kuala Lumpur in fulfilling customer satisfaction / Norazilah Ramli. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Raja Harun, Tengku Wasimah (2011) Measuring customer satisfaction on service quality in Bank Rakyat / Raja Harun Tengku Wasimah. Student Project. Faculty of Business and Management, Dungun, Terengganu. (Unpublished)
Ramli, Ida Aziaty (2008) A study on the effectiveness of the advertising media used by Maybank for its financing services towards customer awareness in 2008 / Ida Aziaty Ramli. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)
Ramli, Nurfaiza Nazura (2008) Promotional strategy to convince dial-up users to convert to Streamyx / Nurfaiza Nazura Ramli. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)
Ramli, Nurul Akma and Saliman, Nurhayati (2012) Factors of staff professionalism at counter services affect customer satisfaction: A case study at TMpoint Jalan Gajah Berang, Melaka / Nurul Akma Ramli and Nurhayati Saliman. Student Project. Faculty of Administrative Science and Policy Studies, Bandaraya Melaka, Melaka. (Unpublished)
Safaruddin, Norfa'izah (2007) Factors that contribute to the effectiveness of Perodua customer retention program / Norfa'izah Safaruddin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Saleh, Alia Zafira (2007) The impact of service quality on customer satisfaction, a study on Tanjung Offshore Services / Alia Zafira Saleh. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)
Salehuddin, Afini (2006) Customer loyalty amongst GRADS member of Malaysia Airlines / Afini Salehuddin. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)
Shamsudin, Noorsyafiqah (2013) Destination attractiveness of a shopping mall: Johor Premium Outlet / Noorsyafiqah Shamsudin. Masters thesis, Universiti Teknologi MARA.
Wahin, Amirul Asraf and Azimi, Amirrul Zunnurain (2015) A study on the factors that influence the sales competencies of employees in international sales division at GITN Sdn. Berhad / Amirul Asraf Wahin and Amirrul Zunnurain Azimi. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Wan Sazali, Wan Nur Farhana and Mazlan, Maisarah (2013) A case study on perceived waiting time, customer satisfaction and repatronization at Kentucky Fried Chicken (KFC), i-City, Section 7, Shah Alam / Wan Nur Farhana Wan Sazali and Maisarah Mazlan. Student Project. Faculty of Hotel and Tourism Management, Shah Alam. (Unpublished)
Yahaya, Ielda Suraya (2009) The effectiveness of promotionals tools towards customer awareness for Biossentials Puri Spa, Melaka / Ielda Suraya Yahaya. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)
Yahya, Mohammad Yusuf and Mohd Johan, Muhammad Nadzim (2013) Service quality and customer satisfaction : A study at Majlis Bandaraya Melaka Bersejarah / Mohammad Yusuf Yahya and Muhammad Nadzim Mohd Johan. Student Project. Faculty of Administrative Science and Policy Studies, Bandaraya Melaka, Melaka. (Unpublished)
Yusop, Nur Fitra Azira (2018) The impact of service quality dimension towards customer satisfaction at Melaka International Trade Centre / Nur Fitra Azira Yusop. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Zainudin, Afeira Helena (2008) Dealers' satisfaction with service quality of pre delivery inspection at Honda Malaysia Sdn Bhd / Afeira Helena Zainudin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
Zawawi, Haniza (2007) Customer satisfaction towards training course services provided by Institut Pengurusan Melaka (IMM) / Haniza Zawawi. Student Project. Faculty of Business Management, Bandaraya Melaka. (Unpublished)
Zakaria, Norashikin (2006) Problems faced by Port Dickson Beach Club Resort: focusing on the effectiveness of services management / Norashikin Zakaria. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)
