A study on a study of determinants of customer’s intention to use i-Aslah: case of Bank Rakyat Pasir Mas (2012) / Ezatul Syazwani Yasin

Yasin, Ezatul Syazwani (2013) A study on a study of determinants of customer’s intention to use i-Aslah: case of Bank Rakyat Pasir Mas (2012) / Ezatul Syazwani Yasin. [Student Project] (Submitted)

Abstract

The aim of this study was to examine the factor that influence Customer’s Intention to use i￾Aslah, case of Bank Rakyat Pasir Mas. There are five (3) factors that been studied, which were interest rate, social influence and corporate image. This study also was conduct to identify
what are the most preferred factors that influence customer’s intention to use i-Aslah personal financing at Bank Rakyat Pasir Mas. Moreover, questionnaire had been used in order to get back from customers. Researcher had distributed 100 questionnaires and had gotten back 100
respondent’s feedback. The method that been use are simple random sampling and probability sampling. The data collected was then tested on its frequency distribution, reliability analysis, and descriptive analysis. Pearson correlation analysis and Multiple Regression Analysis were used to test the hypothesis in this study. The finding on reliability was excellent and it considers
that all dependent are acceptable. The findings of this paper suggest three factors are significant factors in explaining customer’s intention to use i-Aslah. Based from the results obtained in this study, some suggested recommendations can help Bank Rakyat Pasir Mas to
improve their image and reputation and increase the numbers of customers who apply personal financing i-Aslah with Bank Rakyat.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Yasin, Ezatul Syazwani
2009358483
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Md Salleh, Nik Sarina
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
H Social Sciences > HG Finance > Banking
H Social Sciences > HG Finance > Banking > Acceptances
H Social Sciences > HG Finance > Personal finance. Financial literacy
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management
Programme: bachelor of Business Administration (Hons) Marketing
Keywords: Customer’s, personal financing, interest rate, social influence and corporate image
Date: January 2013
URI: https://ir.uitm.edu.my/id/eprint/38134
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