Customer satisfaction on service quality of bus transportation in Kuching, Sarawak / Nurul Hidayah Abdul Razak and Siti Masdewi Liakbar

Abdul Razak, Nurul Hidayah and Liakbar, Siti Masdewi (2009) Customer satisfaction on service quality of bus transportation in Kuching, Sarawak / Nurul Hidayah Abdul Razak and Siti Masdewi Liakbar. [Student Project] (Unpublished)

Abstract

This research is intended to find out the customers’ satisfaction on service quality provided by bus transport companies in Kuching, Sarawak. All the 100 participants were selected among the public who uses the bus services in the local and regional areas in Kuching, Sarawak by using the Simple Random Sampling procedure. The data was collected through questionnaires. Besides responding to the statements in the questionnaires, the respondents involved are required, if any, to state their problems with regards to their satisfaction on service quality provide by the Bus Transport Companies. They may even allow giving their suggestions on how to overcome the problems. All the information gathered were then analysed and discuss quantitatively.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Abdul Razak, Nurul Hidayah 2007274976 Liakbar, Siti Masdewi 2007274972
Subjects:	H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Administrative Science and Policy Studies
Programme:	Bachelor of Administrative Science
Keywords:	CUSTOMER SATISFACTION,SERVICE QUALITY,BUS TRANSPORTATION
Date:	2009
URI:	https://ir.uitm.edu.my/id/eprint/80187