Assessing the level of customers' perception with the security and safety of car park at shopping malls / Aishah Masturah Muda

Muda, Aishah Masturah (2014) Assessing the level of customers' perception with the security and safety of car park at shopping malls / Aishah Masturah Muda. [Student Project] (Unpublished)


Safety and security at shopping mall car park is important to ensure the visitors comfortable and safe at the car park. The facilities that provided at the car park should be functional, safe and easily used for the people. The aim of this study focused on develop a factor that can enhance the level of security and safety at shopping mall car park. To achieve three (3) objectives has been set which is to study the concept of the at shopping mall car park, to identify the security and safety system at shopping mall car park and to identify the effectiveness of the security and safety system. Many cases that involve of public occurred at the shopping mall centre which are focus at the basement, outdoor car park and in the shopping mall. The cases that reported are car has been vandalism, visitors being followed by someone at the car park, car had being stolen and others. Therefore, this research has been taken at three (3) shopping malls which are Alamanda, Putrajaya, Jaya Jusco Bukit Raja and Subang Parade as a case study and the research methods cover through observation, semi-structure interview and questionnaire survey. The semi structure interview focused on the general information like types of parking at the case study, cases that has been reported, numbers of parking and others. Meanwhile, the questionnaire has seven (7) parts that answered by the respondents include respondents background, experience, satisfaction, agreement and recommendation should be done at the three of case study. The sample of questionnaire has been distributed 30 sets at each of the case study. The data obtained was analyzed by using SPSS version 20 and Microsoft Excel. The data collection was represented in form of table and pie chart. The result from the survey indicates that visitors satisfied with the safety and security at the shopping mall car park. From this research, the recommendation was obtained for three (3) parties which are policy maker, shopping mall management and end user.


Item Type: Student Project
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Muda, Aishah Masturah
Email / ID Num.
Mohd Ariff, Nor Rima (Dr.)
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Architecture, Planning and Surveying
Programme: Bachelor of Science in Building Surveying
Keywords: Safety and security, Car park, Shopping mall management
Date: 2014
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