Service quality and client’s satisfaction: a case study among employees at a government agency in Kota Samarahan towards counter services in Urban Transformation Centre (UTC) Kuching / Leviana Andrew, Siti Fatimah Abdul Latiff and Haniz Izyan Izzati Ali

Andrew, Leviana and Abdul Latiff, Siti Fatimah and Ali, Haniz Izyan Izzati (2021) Service quality and client’s satisfaction: a case study among employees at a government agency in Kota Samarahan towards counter services in Urban Transformation Centre (UTC) Kuching / Leviana Andrew, Siti Fatimah Abdul Latiff and Haniz Izyan Izzati Ali. e-Academia Journal, 10 (2). pp. 59-72. ISSN 2289 - 6589

Abstract

The study of service quality and clients’ satisfaction has been used by organisations to deliver better services to their clients. While many studies have been done on this topic from the perspective of the public towards the government service, there were few emphases from the perspective of the government servants (G2G) towards the government services offered by other government agencies. This study aimed to investigate the relationship between service quality and clients’ satisfaction among employees at a government agency towards counter services at Urban Transformation Centre (UTC) Kuching, Sarawak. The study includes all five elements of Service Quality Dimensions (SERVQUAL) which were Tangible, Reliability, Responsiveness, Assurance, and Empathy. This study includes all employees of a government agency in Kota Samarahan, Sarawak. Questionnaires were distributed to respondents through Google Form with a returned rate of 88%. It was found that empathy and responsiveness variables had a strong and positive correlation with Clients’ Satisfaction while Assurance, Reliability, and Tangibility had a moderate and positive correlation with Clients’ Satisfaction. These findings implied that clients were more satisfied with services that were handled with care and discretion as well as quickly resolving unexpected issues thus providing insights to government agencies to improve their services.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Andrew, Leviana
leviana141@uitm.edu.my
Abdul Latiff, Siti Fatimah
UNSPECIFIED
Ali, Haniz Izyan Izzati
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus
Journal or Publication Title: e-Academia Journal
UiTM Journal Collections: UiTM Journal > e-Academia Journal (e-AJ)
ISSN: 2289 - 6589
Volume: 10
Number: 2
Page Range: pp. 59-72
Keywords: Service Quality, Customer Satisfaction, Tangibles, Reliability, Responsiveness, Assurance, Empathy
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/87524
Edit Item
Edit Item

Download

[thumbnail of 87524.pdf] Text
87524.pdf

Download (497kB)

ID Number

87524

Indexing

Statistic

Statistic details